Revealing the influence gap between Moutai and Langjiu, the process is similar, why are the fates so different?
China's liquor has a long history, and in today's liquor market, if you want to say that the most eye-catching is Moutai. Moutai is like a star, with its unique sauce flavor and profound cultural heritage, it is unique in the liquor market and has a leading influence.
However, compared with Moutai, Langjiu, which is also a sauce-flavored wine, is somewhat less-known. Although the two are very similar in technology, the influence of the two is very differentNext, we will analyze the corresponding aspects from four aspects.
1. Make signboards to win people's hearts
As one of the representatives of Chinese liquor, Moutai has been loved by the majority of consumers. The brand image is deeply rooted in the hearts of the people and has become the "national wine" in people's hearts. Although Langjiu is also a type of sauce-flavored liquor, its brand awareness is relatively low, and it cannot leave a deep impression in the hearts of consumers like Moutai.
2. Concentrate on the research and development of soy sauce wine
Moutai has been committed to the research and development and innovation of sauce-flavored liquor, constantly improving the brewing process and improving product quality, and has never done too much research on other flavored liquors. It is precisely because of such a dedicated brewing that Moutai can be so good in the field of liquor. Although Langjiu also produces sauce-flavored liquor, it does not have Moutai's intentions in R&D and promotion.
3. Bind the concept of "national liquor".
Moutai has always positioned itself as the "national liquor", although the trademark has not yet been registered, and even has a strong competition with Shanxi's Fenjiu, and even many offline stores will use the title "national liquor" for publicity. Langjiu, on the other hand, failed to do this and was unable to form a similar sense of identity in the minds of consumers.
Fourth, the low market stock pulls up prices
As a scarce resource in China's liquor market, Moutai has a relatively small amount, but the market demand is very strong. This relationship between supply and demand has led to the high level of Moutai and has become a representative of high-end consumption. Although Langjiu is also a kind of sauce-flavored liquor, it has not formed such a situation in terms of ** or market stock.
The craftsmanship and technology of Moutai must be very good, but in fact, this liquor also has a relatively accurate grasp of market positioning and brand image. If you want to succeed in a highly competitive market, in addition to focusing on product quality and craftsmanship, you also need to strengthen brand building and marketing strategy development to win consumer recognition and support.
The quality of Moutai is of course very good, but because it is expensive, many people are discouraged. In fact, there are many liquors on the market that are very high-quality, such as Guokang 1935 from Moutai Town and Laobaifen Liquor from Shanxi, both of which have a good reputation in the wine circle and are relatively cost-effective.
Guokang 1935
Moutai has the same origin, close to the people**!Guokang 1935 takes you to experience the extraordinary taste. You don't need to spend a high amount of ** to enjoy the taste of Moutai. The raw materials used in this wine are fine wine and river water, as well as red red sorghum, and the raw materials of Moutai are selected to build a very unique taste for this wine.
This special brewing process makes Guokang 1935 have a variety of compound aromas on the basis of sauce aroma, including grain aroma and fruit aroma. The taste is rich and complex, making it unforgettable. The aroma of each level is very harmonious, and there is no ** taste, and the sweetness is also relatively obvious.
Guokang Distillery insists that every consumer can enjoy high-quality old liquor. This concept has made many drinking lovers full of respect for Guokang 1935. People who have drunk Guokang 1935 say that its taste is like Moutai, mellow and profound. Moreover, its ** is only less than half of Moutai, so that everyone can easily enjoy the taste of Moutai.
Old Baifen wine
This wine originates from Shanxi, has a long history of brewing, and the process used is also very unique. The taste is very mellow when tasting, which is also a hot seller in the Fenjiu series. The packaging of this wine is also very characteristic, with an antique feel to it, and it also comes with a small shot glass on the cap.
Generally speaking, any wine in the market, regardless of its reputation, is related to various factors such as taste and craftsmanship. The two liquors, Moutai and Langjiu, also have their own characteristics, and both show their unique charm for Chinese liquor culture. When choosing liquor, you can also give priority to the two liquors recommended above.