Snail noodles are one of the special snacks in Liuzhou City, Guangxi Zhuang Autonomous Region, and are famous for their unique spicy, refreshing, fresh, sour and hot flavors. As the most famous local snack in Liuzhou, the delicious taste of snail noodles is due to its special soup stock, which includes natural spices and flavors such as snails, kaempfera, star anise, cinnamon, cloves, and a variety of chili peppers. In addition, snail noodles are made with a variety of ingredients, such as sour bamboo shoots, yuba, fungus, peanuts, dried radish, etc., and in recent years, traditional braised meat products such as chicken feet, duck feet, and pig's trotters, as well as the latest side dishes such as fried eggs.
Since the implementation of the "Snail Noodles into Beijing" project promoted by Liuzhou City in 2010, Liuzhou snail noodles have rapidly developed from the original Liuzhou street snacks to Beijing, Shanghai, Guangzhou and other cities. However, on-site cooking is difficult to meet the demand of a wider range of diners for authentic Liuzhou snail noodles, so food manufacturers have begun to consider the industrial production of pre-packaged snail noodles, breaking the original on-site cooking model. According to statistics, as of 2022, the sales volume of the whole industry chain of snail flour in China has reached 600700 million yuan, a year-on-year increase of 198%, and 240,000 companies, with a turnover of about 2363.1 billion yuan, an increase of about 1426%。In terms of exports, the export value of Liuzhou snail flour reached 4,211 in the first half of 202390,000 yuan, a year-on-year increase of 266%。The snail flour market has huge potential and has attracted many enterprises to invest. According to the data of enterprise investigation, as of August 19, 2020, there were 20,399 enterprises related to "snail flour" in the country, of which 2,113 were in Liuzhou City.
These figures clearly demonstrate the rapid growth of the snail flour industry, and also highlight the importance of product stability for snail flour merchants. In view of the rapid growth of the snail flour industry, we actively develop our own products to promote the healthy development of the snail flour industry. For example, the special flour for rice flour products for snail flour is designed to increase gluten, boil resistance, and improve the smoothness of the product, thereby increasing the yield. In addition, the special sauce and marinated meat powder for the side dishes of snail flour meat products aims to improve the yield rate of the product, so that the product has a strong sense of shredded meat and a better taste. In addition, we have also developed a special egg powder for fried eggs, which is the most popular ingredient for snail noodles, which has the characteristics of high temperature frying, and has a complete structure and a firm taste after frying.
As a specialty of Guangxi, snail noodles have appeared in well-known TV programs as intangible cultural heritage for many times, such as "A Bite of China" and "Walking Around China". In recent years, with the rise of live broadcasting, snail noodles have also entered the live broadcast room, allowing consumers to understand the culture and products of snail noodles more intuitively. Ai Media Consulting analysts believe that the production process of snail noodles contains the cultural power of a city's development, and through various factors such as Internet celebrity promotion and publicity by all parties, snail noodles have transformed from local snacks to the myth of tens of billions of Internet celebrity food. We will continue to contribute our own strength to continue to introduce better quality products and create better tasting snail noodles!