On December 7-8, the 2023 ECI FESTIVAL International Digital Innovation Festival and ECI Digital Innovation Industry Forum was held in Wuxi High-tech Zone. The team led by Ms. Zhang Yingying, the founder of our company, won the gold medal of the 2023 Aichi Award in the marketing innovation category twice with the entries "FAW-Volkswagen Range Tour & "Sister Lang" Integrated Marketing" and "AVATR 11 Unveiled in Communication Marketing Activities".
The award-winning works "Lancun & "Sister Lang" Integrated Marketing Project" and "AVATR 11 Debut Communication Project", combined with the characteristics of our company's focus on brand integrated marketing, describe our company's core capabilities of focusing on brand customized communication program planning, digital marketing, and content creative production. Accurately control the market demand of users, while promoting brand communication, it also practices the original intention of the founder, Ms. Zhang Yingying, when the company was founded: "born because of high-quality content, it can be transformed by marketing". The integrated marketing communication planning of the two projects is planned by our content planning team. Through a variety of communication methods, the stage ** empowers the brand, conveys the brand image to the target customers, attracts the attention and interest of customers, and improves brand awareness.
Ms. Zhang Yingying and her team performed well in this competition, which not only demonstrated their professional and practical ability in the field of digital creative marketing, but also won honor for the company. Adhering to the principle of focusing on customer needs, taking service as the first element, and taking this as the guide, while creating a corporate culture of "professionalism, detail, quality, customization, efficiency and sincerity". Deeply engaged in brand system building, KOL procurement, media precision delivery, digital marketing, social marketing, KOC marketing, content production and live broadcast Blue V generation operation and other businesses. It is expected that in the future, the "Most Beautiful Growth" team will continue to exert its innovative spirit in its growth and bring more positive energy and positive impact to the society, just like the theme of this year's Innovation Festival is "Becoming the Future".
Ms. Zhang Yingying, the founder of our company, who has won various awards in a row, said: Innovation is an indispensable force to move the world forward, and it has brought countless progress and changes. As a builder and enabler in the field of marketing innovation, Growth Most always believes that innovation is the "first driving force" for building brand marketing. In the future, the most beautiful growth will continue to be based on a deep insight into the industry, grasp the new opportunities of the era of digital technology change, better interpret the spirit of innovation with excellent integrated marketing capabilities, and help the development of the industry with innovation.
Note: ECI Awards, a non-profit, academic and independent research and education institution co-sponsored by Chinese scholars and innovation experts and scholars in the field of digital economy from 27 countries and regions, is the world's first international digital innovation award that uses "innovation effectiveness" as an evaluation criterion. It recognizes the most innovative achievements in the categories of business models, products, services, technology, marketing and management, as well as individuals and organizations, to encourage and inspire innovative applications in business and creative industries around the world.
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Original text**: Xinyang**.