Today, the "Top Ten Keywords of Online Literature in 2023" was released, and hot words such as farming, postgraduate entrance examination, no CP, sitting and forgetting, all members on the table, IQ**, intangible cultural heritage, AI goldfinger, short drama, and globalization of the boss are on the list. The annual characteristics of online literature, which is created by the public and read by the whole people, are also a vivid portrayal of the characteristics of the times.
In reality, the "rush for the exam" has driven the creation of a number of "postgraduate examination essays" and "examination documents" such as "I Just Want to Concentrate on Studying Reborn" and "Infrastructure Promotion, Starting from the Underground Government Examination and Compilation", and the protagonists have prepared for Tsinghua University and Peking University in the online text, and the public examination in the Xianxia text.
"No CP" is another hot word that "hits" young people. The love line is no longer the standard for single protagonists.
AI has brought endless imagination to the prospects of the online literature industry. In July this year, China Literature released the first large-scale model of online literature, "China Literature Wonderful Pen", and its application product "Writer's Assistant Wonderful Pen Edition" to assist writers in their creation. Hou Xiaonan, CEO and President of China Literature, once said: "AIGC will not replace writers, it is the golden finger of creation, and the protagonist will always be the writer." ”
Some online literature works that meet the demands of young people for "light stress relief" are one of the manifestations of the emotional resonance between online literature and young people.
In 2023, the industry's first farming drama "Tian Gengji", adapted from the work "Rebirth of a Small Landowner" by Qiqi Chinese Network, will exceed 25,000 in popularity in just three days of broadcasting, bringing the concept of "farming text" into the public eye. Young people who are far away from the fields are keen on ** farming online articles, farming variety shows, and farming dramas, opening the "cyber farming" mode, getting close to nature, and finding the true nature of life.
The term "sitting and forgetting the way" represents another route of light stress relief, which originally refers to the sect in the online article "Tao Strange Immortals", which takes pleasure in playing tricks and deceiving people, because the more fun you find, the faster you can improve your skills, so it often forces the protagonist to "go crazy". According to incomplete statistics, the number of people related to Station B's "Sitting and Forgetting the Road" has exceeded 60 million, and fans generate electricity for love, and all members have become "Sitting and Forgetting the Road" fun people.
The behavior of "all employees on the table" of online characters has attracted much attention. With "group portrait" ranking among the top 1 labels of the starting point reading app, from the creative side, the level of supporting role portrayal of online literature is gradually getting better. In 2023, nearly 50% of the top 20 characters in the growth rate of the starting point reading app star value will be supporting roles.
IQ**"As the top 3 label of the starting point of reading APP popularity, it is a new requirement for the quality of writers' creation put forward by online readers in 2023 based on the demand side. The narrative of the protagonist killing all sides has become a thing of the past, and the story is not trivial in order to satisfy the advanced tastes of more readers.
At the same time, in 2023, Peking Opera, wood carving, papermaking skills, and lion dance will ......Hundreds of intangible cultural heritage items have set off a new round of traditional culture fever in the field of online literature. A total of 63,974 online texts were participated in the first "Reading and Seeing Intangible Cultural Heritage" Essay Competition, and reading online texts has become a new way to learn intangible cultural heritage.
The short drama "deserves to be the hottest cultural hotspot in 2023." The content source of the short drama is online literature, and the latter is still contributing a steady stream of fresh materials adapted from IP to the former.
The popularity of "globalization" has become hot with the continuous deepening of the overseas influence of online articles. According to the 2023 Report on the Trend of Chinese Online Literature Going Overseas, the overseas revenue of China's online literature exceeds 4 billion, and China Literature's overseas portal Webnovel has cultivated about 400,000 overseas online writers, covering more than 100 countries and regions around the world.
Chen Dingjia, a researcher at the Institute of Literature of the Chinese Academy of Social Sciences, said that Chinese literature has a long history, and online literature, which has a history of only more than 20 years, is still very young, but it presents a new atmosphere and new mission of literature that is different from the past. (Xinmin Evening News reporter Xu Yisheng).