In most areas of China, orchards have the problems of small area and poor infrastructure, and traditional planting methods and pruning methods have been affecting orchard production, resulting in high tree shape and large canopy density, which are not suitable for mechanical operation. Compared with some developed countries in Europe and the United States, China's research and development of orchard mechanized production is relatively late, and the orchard mechanized production chain is not well connected.
With the continuous development and gradual realization of the mechanization of the whole process of production of major food crops, most of the rural labor force has been liberated, but the level of mechanization of orchards is still far behind that of grain crops. The traditional fruit tree cultivation mode generally has problems such as low shelves and narrow row spacing, which affects the implementation of mechanized production in orchards, coupled with the shortage of rural labor and the increase of production costs, which seriously restricts the economic benefits of the fruit industry.
The Ministry of Agriculture on strengthening the integration of agricultural machinery and agronomy to accelerate the development of mechanization of weak links has been promulgated and implemented in 2010, at the same time, actively "explore the whole process of agricultural mechanized production mode" is the first document in 2012 to put forward the requirements, the Chinese Academy of Agricultural Sciences also in 2013 will agronomic and agricultural machinery integration technology research and development included in the scientific and technological innovation project. It can be seen that the first and relevant departments at all levels should increase investment in scientific research, strengthen the integration of agricultural machinery and agronomy, step by step, and make breakthroughs in each link one by one. In addition, it is also necessary to strengthen the education and training of orchard production mechanization, and build a link between agricultural machinery and agronomy through education and training.
According to the actual needs of agriculture, animal husbandry and forestry production and the development status of modern networks, the smart orchard adopts top-level planning, consistent planning, and builds a consistent resource data system. Consistent channels, sub-departmental implementation, sub-system construction, providing consistent integrated services, consistent operation and maintenance, inductive use of the Internet, mobile Internet, cloud accounting, Internet of Things, intelligent control, intelligent resolution plan, precision agriculture, satellite remote sensing and other modern information technology, the introduction of advanced management mechanisms and operation forms, the establishment of agricultural induction and service information system.
In order to realize the informatization of agricultural production, agricultural operation, agricultural management and agricultural services, the whole industry chain planning, the whole value chain consideration, the integration of urban and rural areas, to improve the supervision of strong departments, and the resolution plan power and service ability for agriculture, rural areas, rural areas, rural areas, agricultural enterprises
In the current context, the person in charge of the Nature Orchard project has thought deeply about the industry and decided to use the Internet to promote transformation and upgrading. Based on offline and using the Internet as a channel, they finally achieve the goal of "Internet marketing" by building mini programs, using them to promote, and implementing precision marketing through communities.