Many bosses who want to do the best business are struggling, purchasing the finished product system themselves or joining the existing platform, in fact, these two have their own benefits, today I will help you comprehensively analyze it, you can decide which one is more suitable for you
First of all, let's talk about the advantages of joining, joining a mature platform, you can get a mature plan, that is, someone else has done a successful plan. There is no need to worry about promotion and technician integration. From the perspective of the development of the entire massage industry, the early stage of joining is basically OK, which is not how good the franchise plan is, because the market competition in the early stage is small, the promotion channel is low, and the technician is easy to integrate.
However, at the current stage, the competition is becoming more and more fierce, and the program provided by the franchisee may not be successful, for example: from the national point of view, the eastern suburbs to the home is very strong, but in a certain city, the eastern suburbs to the home is not necessarily the boss, so it is not the brand who is better to join will do a good job, more is, the ability of the operator.
Of course, the disadvantages of joining are obvious, joining can only be done in this city, if it is done well, expand to other cities, you also need to pay the fee again, and the ownership of the brand is not in your own hands, and the growth space behind is limited. If you want to make money through other franchises in the future, then it won't work.
So what are the disadvantages of purchasing a finished system, if you launch an independent platform, it seems that there is no "successful" team to guide you, and you feel that you will take a detour. However, the headquarters support provided by the franchisee, the technician team to take orders, are all to help for a while, and the long-term development depends more on themselves, the integration of technicians, local resource channels and promotion capabilities, these are all dependent on themselves in the long run.
Of course, the advantages of the procurement system are also obvious, the brand is in their own hands, the brand control is stronger, and the development is not limited, the city can be oriented to the whole country, not only can draw service fees, but also can be charged franchise fees, material costs and other costs. After all, it is your own tool, and there are still many ways to make money.