According to some channels, recently, Moutai has raised the ex-factory prices of Sauce Flavor Classic and Golden Prince Liquor by 10 yuan and 20 yuan respectively in the distribution contract in 2024, and after the price increase, Sauce Classic will reach 218 yuan bottles and Golden Prince Liquor will reach 178 yuan bottles. According to legend, there have been rumors of related price increases two months ago, but there has been no actual action, and recently, with the arrival of the 2024 contract, it has begun to adjust.
Moutai staff said that whether the price increase news is true or not still needs to be verified with the sales company. The company's letter has been in strict accordance with the requirements of relevant regulations, and news that will have a significant impact on production and operation will be announced in advance.
At the beginning of this year, Moutai Group launched a strategic layout for its soy sauce liquor series: Moutai 1935, Moutai Prince Liquor Sauce Classic, Golden Prince, Han Sauce and Moutai Welcome Liquor (Purple) into large-scale super single products with their own ** belts.
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Moutai Prince Liquor is the largest series of liquor under Moutai. With a large family and a wide range of products, it has maintained a high reputation over the years. In 2021, Moutai Prince Liquor has achieved annual sales of more than 5 billion. Among them, the sauce flavor classic is the best-selling item in the prince liquor, which was officially launched in January 2018. Golden Prince was launched in 2017 and is currently favored by the market as well.