Nine News.
In September this year, a number of "Internet celebrities" with millions of fans in Liangshan Prefecture, Sichuan Province, were investigated for false propaganda and selling fake goods, which attracted the attention of netizens.
On December 29, according to Red Star News, on December 28, the People's Court of Zhaojue County, Liangshan Prefecture pronounced the first-instance verdict on the case, and 9 people, including Zhang, the legal representative of the company involved, Zhao Moumou (Zhao Linger), and A Ri Moumou (Qu Bu), were sentenced to fixed-term imprisonment ranging from 8 months to 3 years and 2 months.
Liangshan Qubu" and "Zhao Ling'er" live broadcast to sell fake honey.
23-year-old Qu Bu and 27-year-old Zhao Linger are a young man and woman from Liangshan. The popularity of the two stems from a "chance encounter" short**: On August 19, 2022, Zhao Linger posted a ** on a short **platform, telling the story of her "encounter" with a simple and handsome young man Qu Bu in a remote mountain village in Liangshan, and warmly invited him to her home as a guest.
This "chance encounter"** made the two quickly popular on the Internet, and began to frequently live broadcast the road of bringing goods. However, behind this is a hidden gray industrial chain of creating fake personas to incubate Internet celebrities, through compiling plot shooting**, and then monetizing the traffic of back-end agricultural products**.
Zhao Linger also issued a ** response, saying that she and Qu Bu met by chance, just to record rural life, "There is no team, let alone the capital and packaging ...... of large companies that everyone says.""As of the time of the case, Zhao Linger's ** account had 2.72 million followers, and the number of Qubu fans reached 2.16 million.
Before the case, the anchor Zhao Linger and Qu Bu both had more than 2 million fans.
In May this year, the Liangshan Public Security Bureau received a notice from the Liangshan Prefecture Market Supervision Bureau and found that the Internet celebrities "Liangshan Qubu" and "Zhao Linger" were falsely advertised in the process of live broadcasting, and the amount involved was huge, and they were suspected of committing crimes.
After the case was filed and investigated by the Zhaojue County Public Security Bureau, in July 2022, Zhang, the person in charge of Chengdu Xiaoyu Zhunong Media ***MCN Agency, came to Liangshan and looked for "Internet celebrity seedlings" such as Zhao Moumou (female, Han nationality, 27 years old) and A Ri Moumou (male, Yi nationality, 23 years old), and began to carefully incubate.
By designing the script and words, the company specially selected the local uninhabited production houses and broken walls as the background of the live broadcast, and fabricated the image of the simple male protagonist and the innocent and kind heroine for the two, creating the "original ecology of Daliangshan" character design, and through the release of plots such as "chance encounter", "rubbing rice" and "helping farmers" on the short ** platform, to win eyeballs and harvest traffic, and finally hatched the two Internet celebrity accounts of "Liangshan Qubu" and "Zhao Linger".
Zhao Ling'er".
After earning traffic, the company took advantage of the trend to open ** and live broadcast goods, under the banner of "helping farmers" and "high-quality original ecology", purchased honey, walnuts and other agricultural and sideline products from foreign food companies in Chengdu, Nanjing and other places at low prices, counterfeiting the trademark of "Daliangshan Special Agricultural Products", and selling them nationwide with shoddy and fake products.
The counterfeit products were sold to more than 20 provinces and cities across the country, and the amount involved exceeded 10 million yuan. According to reports, Zhao and A Ri earned more than 700,000 yuan within 7 months.
Counterfeit "Daliang Mountain Soil Honey".
In July this year, the Zhaojue County People's Procuratorate approved the arrest of many suspects such as Zhao, A Ri, Shi Yi, and Zhong who were suspected of counterfeiting registered trademarks and false advertising, as well as Zhang, the person in charge of MCN Company, Shuai and Xu, and Guo, a merchant of counterfeit products.
At present, a total of 54 criminal suspects have been arrested in this series of cases, including 11 Internet celebrity anchors involved in the case, and 18 arrests have been approved5 MCN institutions were smashed, and 14 companies involved in the case were seizedMore than 20 tons of raw materials for honey involved in the case were seized, more than 4,700 bottles of counterfeit "Daliang Mountain Honey" finished products, more than 50,000 pieces of commodity packaging, and 3 sets of production equipmentMore than 500 yuan of funds involved in the case were frozen.
It is reported that since the beginning of this year, Liangshan has dealt with 346 illegal accounts, permanently closed 82 accounts such as "Yunnan Bobo" and "Mountain Village Old Man" who "put up a miserable auction", and permanently closed 15 accounts such as "Zhao Linger", "Qubu" and "Liangshan Mengyang" who "falsely helped farmers", including 5 accounts with more than 2 million fans.
The honey involved in the case seized in Liangshan**.
On December 29, according to Red Star News, on December 28, the Liangshan Zhaojue County People's Court pronounced the first-instance verdict on the case in accordance with the law.
Zhang, the legal representative of Chengdu Xiaoyu Zhunong Media, was sentenced to 3 years and 2 months in prison and fined 250,000 yuan for the crime of counterfeiting registered trademarks and false advertisingGuo, a counterfeit product merchant, was sentenced to 3 years in prison and fined 200,000 yuan for the crime of counterfeiting registered trademarksInternet celebrity anchors Zhao (Zhao Ling'er), A Ri (Qu Bu), Shi Yi, Zhong, Shuai, Xu and others committed the crime of false advertising, and were sentenced to fixed-term imprisonment ranging from 8 months to 10 months and fines ranging from 20,000 yuan to 100,000 yuan.
*: Jiupai News Comprehensive Red Star News, CCTV Network, previously reported.