On December 15th, the Unity Open Day came to an end in Guangzhou. As the finale of this year's Unity Technology Open Day series, this event not only focused on sharing Unity's core technical achievements in 2023, but also conducted in-depth exchanges with the vast number of Unity developers in Guangdong to jointly look forward to the technical layout in 2024.
Zhang Junbo, CEO of Unity China, said that Unity has become an iconic platform for the development of games and real-time interactive content, whether it is the Oscar TGA in the game industry or the top 10 list released by the Game Working Committee, there is no shortage of games made with Unity. At the same time, Unity technology is becoming more widely used in the automotive and industrial fields, which highlights the vitality of real-time 3D technology. Unity China will continue to iterate on technology to provide creative momentum for all walks of life.
A major update to Unity technology, the Unity Engine is coming soon**
Unity invests nearly half of its revenue in R&D every year to keep its engine technology ahead of the curve. At this technical open day, Unity China's technical lecturers introduced the latest progress of the local engine, Unity Engine, and the next long-term support engine, Unity 6.
Unity Engine is the engine version launched by Unity China for the local market, and after 4 months of testing, it will be officially released to all developers in 2024. Adhering to the concept of serving local developers, Unity Engine actively adapts to domestic technology platforms, not only reaches a platform-level strategic cooperation with the Open Atom Open Source Association, fully supports the OpenHarmony operating system, but also has a keen insight into the rise of the mini game track, and has developed an exclusive target platform for WeChat mini games. At the same time, in the face of the great changes in the industry brought about by AI technology, Tuanjie Engine will also launch a chat dialogue product in the engine editor based on the local large language model - Tuanjie Muse, using AI technology to reduce costs and increase efficiency for developers.
In 2024, the latest long-term support engine, Unity 6, will also be released, which will provide technical support for a new WebGPU graphics backend, allowing developers to run Unity games anywhere on the web; It also provides a deeper technical deployment for XR content development. At this Open Day event, technical experts from Unity China gave a detailed introduction to the technical roadmap, rendering performance, and VFX special effects of Unity 6.
Technological innovation + application innovation to open up new space for game development
The game industry has always been a pioneer in technological innovation and application innovation. On the one hand, games continue to collide with cutting-edge technologies such as cloud computing and AI, enabling technological innovation in the game industry. On the other hand, the game industry actively crosses borders, opens up a new blue ocean track, and ensures the activity and innovation of the game industry. At this technical open day, technical experts from Unity China shared the two exploration directions of game operation and maintenance on the cloud and game products on the car.
UOS is a one-stop game cloud service solution launched by Unity China for small and medium-sized teams, which makes full use of the flexibility and efficiency of cloud computing to help developers build the most secure cloud operation and maintenance system at the lowest cost according to the operation and management needs of different projects.
At present, the popularization of new energy vehicles and the trend of software-defined vehicles have gradually revealed the trend of game crossover cars. In-car games can bring a more immersive gaming experience to passengers, enriching the fragmented time of passengers in the car. To this end, Unity China has also brought products such as the Automotive Intelligent Cockpit Solution and the Unity Engine In-Vehicle Edition to explore the creation path of in-car games with developers.
The audience at Unity Open Day Guangzhou listened attentively
Deeply cultivating the local and linkage ecosystem, Unity empowers Chinese creativity
At this open day, technical experts from well-known game teams such as Tencent Interactive Entertainment, Xishanju, FunPlus, and Xiaoyou Content also shared their hard-core technologies, covering topics such as performance optimization, picture performance, design process, etc., which will undoubtedly become a valuable technical resource for the developer community and help more developers realize their dreams. At the same time, Supersonic from Unity also shared the design ideas and global distribution strategy of hyper-casual games.
In addition to games, developers are increasingly applying Unity to a wide range of fields such as the metaverse, XR, industrial manufacturing, digital twins, and more, driving the digitalization and 3D process of all walks of life. Technical experts from Super Dimension and Rokid conducted in-depth discussions on the application of virtual humans on the metaverse social platform and the construction of the AR ecosystem at this meeting.
As one of the most widely used 3D rendering engines in the world, Unity has more than 3 million developers in China, forming a rich and creative developer ecosystem, including many small and medium-sized teams that are still growing. That's why Unity China has launched the Dark Horse Program, which provides these teams with technical support, product discounts, marketing promotions, and other resources to help them succeed. At the Technology Open Day, the Dark Horse team brought vibrant project ideas and showed the vigorous vitality of Chinese developers.
As a platform for top talents in the industry, the Unity Open Day has been a platform for developers to share the world's most cutting-edge technical products and the most inspiring industry applications, which are welcomed and loved by developers. With the conclusion of the Guangzhou event, the 2023 Unity Technical Open Day came to a successful conclusion. In 2024, UNITE, the largest annual event for Unity developers, will return to China for the first time in four years. At that time, Unity technology pioneers and creative practitioners from all over the world will gather here to contribute an international Unity technology carnival for Chinese developers and write a new blueprint for real-time 3D technology.
AboutUnity China:
Unity China is a joint venture of Unity (NYSE: U), the world's leading platform for creating and operating interactive real-time 3D content, and is the exclusive distributor of Unity's global products and services in China. Unity's technology and solutions have been widely used in game development, automobile manufacturing, building construction, industrial manufacturing, consumer cultural tourism, film and television entertainment, and other fields. By the end of 2022, 70%+ of the world's top 1,000 mobile games were built with Unity. Unity's digital twin solution has been applied to many projects such as Hong Kong Airport, Beijing Urban Construction, Haier Kaos, and many others. Unity's automotive intelligent cockpit solutions are also widely used by automakers such as Mercedes-Benz, NIO, Xpeng, and Li Automaker. Unity China has officially launched Unity Engine, the Chinese version of Unity Engine, opening a new chapter in the localization process of Unity China. In the future, Unity China will continue to increase R&D investment, and is committed to building China's local digital productivity tools that are compatible with various domestic software and hardware platforms, enriching AR, VR, MR, and digital twin experiences supported by real-time graphics rendering technology, and empowering the safe, stable, and healthy development of China's digital economy.