At present, consumption has returned to the era of rationality, and "spending money on the blade" has become the consumption principle of young people, who often make full comparisons and screenings before shopping, and choose cost-effective goods. At the same time, high-income groups have returned to the needs of "self-pleasing", "quality" and "taste", and are more cautious in clothing consumption, and the pursuit of "high-quality boutiques" drives the growth of the mid-to-high-end price segment to lead the market.
Behind this change in consumer behavior is consumers' pursuit of quality of life and recognition of value. In the face of this trend, Hongdou Comfort has successively launched a series of luxury-level comfortable products such as red bean 0 sense comfortable shirts, plus 1 comfortable pants, and comfortable goose down jackets, to meet the increasing consumer demand of consumers with better quality and more differentiated goods and services.
Why can red beans attract more and more consumers with the keyword "comfort"?At the root of it, it is nothing more than inheritance and innovation. Inheritance is the persistence of 66 years of deep cultivation and comfort of red beans;Innovation is the source of power for brand development. In recent years, Hongdou Comfort has increased the pace of innovation in terms of products, developed comfortable new products suitable for the market and met personalized consumer needs, and constantly sought breakthroughs to lead the development of the industry.
Taking the red bean warm goose down jacket that has recently landed in France, the United Kingdom, and Italy as an example, Red Bean Comfort** was co-created with the former visual master of Dior, condensing creative design and high-end inspiration, giving a comfortable and warm goose down jacket a full-dimensional comfort. High-quality white goose down, 3D heat-storing lining, innovative cotton knitted fabric, combined with luxury-grade craftsmanship and accessories, unlock a triple comfort experience.
Different from most down jackets on the market, the Red Bean Comfort Warm Goose Down Jacket breaks through the limitations of down jackets that are only suitable for outdoor scenes, providing more comfortable and decent clothing options for working people. Regardless of indoor or outdoor, a down jacket can cover all scenes, switch between business and casual styles, and enjoy comfort and comfort while keeping warm and cold, reducing the bloat and restraint of winter clothing, and taking into account demeanor and temperature.
Adhering to the dedication to a needle and a thread, and adhering to the brand concept of comfort, Hongdou** has always strived to let more people wear luxury-level comfort**. Until today, Hongdou Comfort, which has become a classic brand in China, still maintains the fullest enthusiasm and consistent pursuit of creating the ultimate comfortable experience of wearing.
The recognition of the professional field is more convincing - the China Garment Association awarded the title of "Pioneer of the Comfort Track", 128 comfort patents, including 10 authoritative awards including the American Muse Design Award, the French Double-faced God Design Award, and the IAI Global Design Award.
Facts have proved that the persistent pursuit of comfort is the key to the long-term development of the red bean ** brand. Behind each comfortable product is hidden the ingenuity and persistence of great achievements, but also adds new life insights and creative inspiration, and uses the combination of technology and life aesthetics to convey the brand's "comfort" concept - it makes people understand that even a down jacket can create a comfortable life in autumn and winter.