Among the many mobile phone manufacturers in China, Honor is the most special one.
Because it was born out of Huawei, it has taken advantage of the national sentiment of domestic consumers to the extreme; Because it is separated from Huawei, it can work closely with companies such as Qualcomm on key components such as chips.
Recently, Glory officially announced that it would land in the capital market, which is the best gift of Glory, and the halo of Huawei on its body has not faded.
Rumors that Glory mobile phones have landed in the capital market have been heard endlessly in the past two years, but recently Honor has finally made a generous official announcement.
On November 22, Honor announced that it would land in the capital market through an initial listing. However, the exact timing of the launch was not specified.
The announcement also shows that the management of Honor has also changed, Wu Hui will serve as chairman, and the former chairman Wan Biao will serve as vice chairman.
This adjustment also means that Honor's major shareholder, Shenzhen State-owned Assets Department, will officially take over the management of Honor. Wu Hui previously served as chairman of Shenzhen Water Group, while Wan Biao, the former chairman, had previously worked at Huawei.
Honor's official announcement of the listing made the various rumors of the previous "backdoor listing" settle.
In the view of Yijian Finance, Honor has been independent from Huawei for more than three years, and it has been full of wings in the domestic mobile phone market.
According to a report released by IDC, in the third quarter of 2023, Honor won by 19With a market share of 3%, it once again returned to the first position in the domestic mobile phone market.
However, from the perspective of global market share, Honor is still inferior to domestic mobile phone brands such as Xiaomi, OPPO, and Transsion.
TechInsights data shows that in the global smartphone market in the third quarter of 2023, Samsung, Apple, Xiaomi, OPPO and Transsion ranked among the top five, while Honor's global market share was only 54%。
It can be seen that Honor's main market is still in China, which has a lot to do with its early subordination to Huawei.
Since the day of its birth, Honor mobile phones have been flowing with Huawei's blood. Although it later developed independently, for a long time, it lived in the shadow of the "fathers".
Previously, Honor has always been a sub-brand of Huawei, and the familiar name is "Huawei Glory", but later due to the sanctions imposed on Huawei by the United States in terms of chips, on November 17, 2020, Honor was sold.
After that, Huawei no longer owns any shares in Honor, and no longer participates in management, management, and decision-making. The two no longer have a subordinate relationship and have become two completely independent market players.
The most intuitive benefit of Honor independence is the availability of Qualcomm and MediaTek 5G chips**.
On January 22, 2021, the Honor V40 was released and launched, using MediaTek's Dimensity 1000+ octa-core processor.
On May 21, at the Qualcomm 5G Technology and Cooperation Summit, Zhao Ming, CEO of Honor, shook hands cordially with Meng Feng, chairman of Qualcomm China, and said in his speech that Qualcomm was one of the first manufacturers to quickly complete the first-class certification of Honor and sign a comprehensive supply agreement.
Honor has "Qualcomm", but in terms of products and marketing, various Huawei shadows can be seen in Honor.
Zhao Ming himself once said to the outside world: "(2020) on November 17, the company announced independence, the cutting process came to an end at the end of the year, and today most of Huawei's high-quality things have been inherited."
For example, in terms of product appearance, the rear camera layout of Honor's flagship Magic series looks similar to that of Huawei's Mate series.
For another example, in August this year, Huawei Mate 60 was released, but netizens found that the Honor X50 released about a month ago is almost a "replica" of Mate 60, and Honor X50 is also known as the "best replacement" of Mate 60.
Although the appearance is the same, the Mate 60 uses Huawei's self-developed Kirin 9000S octa-core processor, while the Honor X50 is equipped with a Qualcomm Snapdragon 6 Gen 1.
Zhao Ming has said on different occasions that he wants to surpass Huawei, "Our starting point and history do not need to be evaded....For us, the future is better than the blue, and more importantly, the future is better than the blue. “
But in the eyes of many people, Honor may only surpass Huawei in terms of sales, and in terms of technology research and development, it cannot be surpassed. It is independent, but in terms of core technology, it is still controlled by others.
In October 2022, the China Enterprise Confederation and the China Entrepreneurs Association released the list of "Top 500 Chinese Enterprises in 2022".44%, the gap is significant.
At the 2020 glory farewell party, Ren Zhengfei said: "Be Huawei's strongest competitor, surpass Huawei, and even shout to defeat Huawei!" ”
Over the years, Zhao Ming has indeed done this.
Recently, Zhao Ming responded to the return of Huawei's low-end 5G mobile phones, saying: Honor has one more powerful opponent.
On September 19th, Honor released the Honor V Purse with a folding wallet design, Zhao Ming said in an interview that Huawei is Honor's most respected and expected competitor, and hopes to collide with Huawei in terms of strength.
Some analysts said that although Honor was born from Huawei, the core chips currently used are Qualcomm, and it is a smart approach to regard Huawei as an "opponent", which can show its independence.
In fact, in the past three years of Honor's independence, many ordinary consumers can't distinguish between "Huawei Glory" and "Glory", and many consumers buy Honor for Huawei.
According to a ** report, many of Honor's offline stores have even adopted the marketing strategy of "treating Honor as Huawei". "If users come to the Huawei Mate series, we will push the Honor Magic; If the user says 'how can Huawei P50 only have 4G', we will also ask him to wait for magic. ”。
It can be seen that the glory of being independent for three years is the most clever thing about using "Huawei's face" and "Qualcomm's lining", which is the only existence among domestic mobile phone manufacturers.
If you compare Glory to an adult child, although he is dressed by Huawei, the "core" is Qualcomm and MediaTek.