If you are walking in a busy commercial district, suddenly, a white dove falls from the sky, and before you can see clearly, a giant dressed in tulle flashes, revealing an illusory palace behind it like a mirage ...... in the skyDoes such a scene make you curious?
The above description is Mega-info Media's latest naked-eye 3D blockbuster "Mirage". The ** premiered simultaneously on the landmark large screens in Chengdu, Guangzhou, Guiyang, and Taiyuan, and this work is the seventh public art work of Mega-info Media after opening the "second curve", and it is also the fourth naked-eye 3D blockbuster independently created by Mega-info Media after "Evolution", "Take a Breath" and "Landing".
What is 3D naked?In principle, the visual effect of naked-eye 3D is generated through the error effect of the human eye, and the shape of the work is changed through the perspective principle, so as to form a sense of space and three-dimensionality. To put it simply, the main thing is an "immersive" experience, where you can see 3D visuals without wearing glasses or other equipment.
In this way, 3D naked-eye seems simple, but it is not easy. Take "Mirage", a naked-eye 3D blockbuster, as an example, the film was independently created by Mega-info Media, for which the production team broke through a number of technical difficulties, in order to be "true", the Mega-info digital content team created the plane image of the giant in three dimensions, and used the technology of high-precision vector graphics to embossing to make the relief pattern of the giant's body. At the same time, the technology of fabric dynamics and soft body collision is used to restore the light texture of tulle and the dynamic effect of fluttering. In terms of lighting rendering, the film-grade Arnold CPU renderer is used to simulate the physical behavior of light in the scene, and when dealing with complex light transmission and global illumination scenes, it achieves highly realistic and mirage-like visual effects in the film.
Our world is not flat, 3D is the most natural and primitive way to perceive the world. With the application of the metaverse, digital human, AIGC and other applications, technologies such as virtual reality, augmented reality, digital twins, and 3D rendering are also used to achieve naked-eye 3D effects. Now this wind is finally blowing into the field of outdoor advertising. Nowadays, more and more 3D large screens have become urban Internet celebrity check-in points and even urban landmarks.
Of course, the 3D large screen also has a super high commercial value, a sense of science and technology, a sense of trend, a sense of art, and a novel and shocking display form that can leave a strong visual impact on the audience. The secondary dissemination on social networks has further enhanced the discussion and popularity. This also makes outdoor 3D large-screen advertising a "sweet spot".
In fact, the screen is only one aspect, or rather the foundation. If you want the glasses-free 3D effect to be out of the circle and cause discussion, you need strong enough digital content to match. Mega-info Media has launched 4 3D glasses-free blockbusters in a row, fully demonstrating its excellent ability to continuously cultivate content production and AIGC digital content production to the industry with its strong professional strength. Now Mega-info Media will actively deploy the field of AIGC digital content production such as 3D large screen and 3D naked-eye blockbuster as the "second curve" of the company's performance growth, which is undoubtedly in line with the general trend, and once again mastered the traffic password, I believe it will also bring commercial value to more advertisers.
It's about the world, and things change with the times. 3D large screens and naked-eye 3D blockbusters have become an expression of the infinite vitality of the city, as a part of the public art space, let us look forward to more visual surprises brought by Mega-info Media