On January 7, the 9th Lingnan Intellectual Property New Year Conference with the theme of "Acceleration of Intellectual Property Undertakings, Creation and Protection of High Quality" was successfully held in Guangzhou. In-depth discussions were held on topics such as helping to build a strong country in intellectual property, each expressing their own opinions and making witty remarks, and the discussion atmosphere was both serious and relaxed and active.
It is reported that the guests invited to the salon forum were Mr. Zhang Jizhe of China Intellectual Property Magazine, Mr. Zhang Xuan of Intellectual Property Force, Mr. Qiao Wanli of Intellectual Property Library, Mr. Hua Bing of Hua Bing Patent and other intellectual property professionals, and Mr. Zhang Xuejun, senior counsel of Beijing King & Wood Mallesons (Shenzhen) Law Firm, served as the moderator.
Zhang Xuejun. Zhang Jizhe said that the important role of intellectual property news and publicity in the construction of an intellectual property power has become increasingly prominent. Intellectual property propagandists should accurately grasp the new situation and new tasks, strive to create a new situation in intellectual property journalism, sing the main theme of intellectual property rights, and actively create a social atmosphere of respect for intellectual property rights and innovation. In the new year, China Intellectual Property Magazine will follow the main theme, send out more "strong voices" of intellectual property to the society, play a supervisory role, promote the development of the whole intellectual property industry, and help build a strong intellectual property country.
Zhang Jizhe. Qiao Wanli pointed out that with the increasing importance and complexity of intellectual property protection, under the new situation, intellectual property publicity work must be innovative in concept and form, and adopt a series of innovative and optimized intellectual property publicity strategies to adapt to new challenges. In terms of improving intellectual property rights and protecting intellectual property rights, the "Intellectual Property Library" has made special reports on hot issues such as intellectual property operation, layout and protection, as well as abnormal patent applications, trademark hoarding, and malicious copyright registration, injecting new ideological power into intellectual property publicity.
Joe Wanli. Hua Bing said that intellectual property rights should increase the publicity of outstanding representatives and typical cases in the field of intellectual property, convey the core value of the intellectual property system to the whole society, and use Internet traffic to improve the social influence of outstanding intellectual property rights people and typical cases. In terms of publicity, it should have an overall view and promote the intellectual property industry to work in the direction of optimizing the business environment. Intellectual property is not a cold law, let alone a hard technology, but the hard work of countless enterprises and inventors. Therefore, associating intellectual property rights with people's lives and flesh-and-blood participants is the direction that high-quality intellectual property needs to work towards.
Hua Bing. Zhang Xuan said that in the wave of global economic development, the importance of intellectual property rights has become more and more prominent, which is not only a concentrated embodiment of innovation achievements, but also an important part of the innovation subject in the global market competition. Intellectual property workers should keep pace with the times, always pay attention to policy changes, continue to learn and improve their professional quality, so as to adapt to the development and changes of intellectual property causes, and focus on the front line to tell intellectual property stories from a higher perspective and enhance the publicity effect.
Zhang Xuan. The comprehensive and in-depth implementation of the strategy of building a strong country with intellectual property rights, and the concept of creation, protection and application of intellectual property rights are deeply rooted in the hearts of the people, which are inseparable from the publicity and correct guidance of the major mainstream enterprises. Carry out interactive publicity to enhance the public's awareness and understanding of intellectual property rights, enhance the awareness of intellectual property protection in the whole society, improve the influence and popularity of intellectual property rights, and create a good atmosphere for the high-quality development of intellectual property rights.