New Oriental's melon, you have eaten it, it's so funny.
The provincial version is a fan of Dong Yuhui, because he believes that his son-in-law has been wronged (Dong fans call themselves mothers-in-law), so they rushed into the live broadcast room of the opposite family and placed orders one by one. directly made the anchor in the live broadcast room of the opposite house laugh and cramp. In the live broadcast, the money comes from the other family. This pouring wealth from the sky, to whom and who doesn't want it!
New Oriental finally experienced the essence of "our family". Personally, I think that fans' love for idols is just like Zihan's mother's love for Zihan: unconditional support, all-round short-term protection, unreasonable, and unquestionable.
But they're not innocent, but I didn't expect fans to want to go out and buy a wave of this kind of commotion at home.
Here's how it happened:
Didn't New Oriental rely on Dong Yuhui to bring goods to become popular, so that some fans "only know that there is Dong Yuhui but don't know that there is New Oriental". New Oriental President Sun looked at it, this will not work, in case Dong Yuhui does not do it one day, New Oriental will not be finished together. So he pondered all day long how to "go to Dong Yuhui".
It happened that Dong Yuhui was on vacation at the beginning of the year, and he didn't come to the live broadcast room for 12 consecutive days, and the "mothers-in-law" immediately smelled an unusual breath, and firmly believed that "our family Zihan was bullied, are you squeezing out our family Zihan".
This time, New Oriental has organized an event, a national tour, and every time it goes to a provincial capital, it will have a special publicity**, with beautiful scenery as the background, plus Dong Yuhui's real appearance, reciting together with emotion, basically achieved the purpose of directional fans.
Then, the official account of Dongfang Selection put a comment on the top, saying that **The copywriting was written by a professional team, which means that this is not the credit of Dong Yuhui alone, there is half of you and half of mine on the military merit medal.
Now the mother-in-law is gone, what's the matter, is it possible that you said that our family Zihan's homework was copied?Dong Yuhui clearly said during the live broadcast before that he didn't prepare the copywriting in advance, he came by himself, and every teacher came with his mouth open in front of the camera.
Mother-in-law" is very angry, because Dong Yuhui's popularity is not based on appearance, but on talent. Now New Oriental says that the copywriter was not written by himself, but a cheat sheet, isn't it denying Dong Yuhui's talent?Who can bear this?
So the "mothers-in-law" all went to the live broadcast room and the comment area to leave a message - don't bully our family Zihan.
Actually, there are faults on both sides.
Dong Yuhui said in the live broadcast room that there was no special preparation of copywriting, but at this time and that time, it is no problem for the live broadcast to rely on improvisation, but this kind of serious recording and broadcasting is small**, and it is normal to have a team to prepare copywriting. It is impossible for Dong Yuhui to end the eight-hour live broadcast, and he still has to write copywriting, so he must not be tired to death.
In fact, it is no secret that many short ** scripts now have teams. Even if Dong Yuhui himself has strong copywriting skills, it does not prevent him from having team support.
Like the talk show conference (this year, it seems that the talk show conference is out of play, sad ing) and the Tucao conference, there are also special copywriting teams, and many celebrities are on the show, all of which are contributed by the copywriting team.
For example, Xu Zhiyuan has a spit conference, which is a manuscript written by Bird Bird in line with Xu Zhiyuan's personality, which does not affect the effect of the program at all, and no one will question whether Xu Zhiyuan is a bag of grass in his stomach, so he asks others to write the manuscript.
To put it in layman's terms, the copywriting team is the chicken that lays eggs, the copywriter is the egg, and Dong Yuhui is the chef who is responsible for cooking and serving it to the table. Supposedly, no one asks the chef to lay the eggs himself, right?
But to be reasonable, copywriters should be willing to be behind-the-scenes heroes. I can't imagine that when I was eating egg fried rice, there was a chicken that kept making noise in my ears: it was me who laid the eggs, it was the eggs that I laid, and he just fried it.
The best fate of copywriting is that when the movie ends, you should be satisfied if you can see your name flickering in the long scrolling subtitles. If you have to come out all day long to brush up on your presence, it will inevitably be a little annoying.
The Oriental Selection account explained to fans one by one very seriously, and fans must believe that it was really an egg they laid together, not an egg laid by Dong Yuhui alone. Even when fans moved out of Yu Minhong, he didn't buy it.
As a content creator, I want to say it fairly: although writing copywriting is very hard, it is not that there is no salary, and it is really unnecessary to fight for this face. There are more chickens that will lay eggs in the world, but there is only one easy tooth, this kind of backbone, which is really not suitable for managing official accounts.
They all say that the customer is God, and God fantasizes that the chef can cook and lay eggs at the same time, what's wrong?
has said so much earlier, but in fact, it is all a grudge with fans. Dong Yuhui himself is innocent. But he understands traffic and knows that it can't go on like this. So he didn't forget to be with the mud during the live broadcast, explaining that he and CEO Sun Zong's glass of wine released the military power (crossed out) and talked about the wine, and they had already released their previous suspicions, and the communication was smooth, everyone should not be too aggressive, don't care too much about Hu's reply. Please also ask fans to buy and buy as much as they want, and don't care about those details.
That's how it was. But I stopped doing it again, and wrote a small composition, and I must make it clear to everyone which egg was laid by him and which egg was laid by Dong Yuhui himself.
It seems that this is not the post-00s who rectified the workplace, or Mr. Sun's nephew, who was robbed of his credit, which is called a grievance and resentment. Peck out a hole in the hands of the parents of food and clothing, and keep the chickens that are reluctant to kill during the New Year, either the head is very iron, or the background is very hard, and it must be the same.
As a result, there was a scene of tens of millions of mothers-in-law defecting and going to the live broadcast room to throw money at home. Anyone who has been a teacher knows that "Zihan's mother" can't afford to offend. They are unreasonable, they only look at their mood, they don't take good care of Zihan, their backhand is a report, and it is not easy for anyone to intercede.
As a result, the principal Mr. Sun couldn't sit still. Busy in the live broadcast room to clarify:
1. Copywriter Dong Yuhui must have participated in the writing, but not all of them were written by him. Your family Zihan didn't copy the homework, at least not all of it.
2, Dong Yuhui's annual income is more than tens of millions, and we don't treat your family badly.
3. Don't engage in fan circle culture, we oppose fan circle culture. Zihan's mother, you can stop a little!Don't affect your Zihan.
Judging from the current reaction, the mother-in-law did not buy the principal's set. There are already people asking Zihan to transfer schools!persuade Dong Yuhui to find another high branch. Dongfang Selection lost 100,000 fans in 4 days. Shares fell 14%.
The most innocent Dong Yuhui himself, even changed his signature to: Don't in, don't be, don't be solid, don't me. This sentence comes from the Analects, which means not to be subjectively conjecturing, not to be absolutely certain, not to be stubborn, not to be self-righteous. fully expresses that although Dong Yuhui is confused, he is still talented, and he is still the man worthy of his mother-in-law's deep love.
What is the copywriting, it's not that I can't write it, but I don't have time to write it.
The signatures of the four major empty have already made fans interpret their intentions, and even the way out has been arranged for him, since there are tens of millions, don't broadcast live anymore, just retire from the rivers and lakes. Go back and continue to be a teacher, and it's not bad for the Ming Dynasty to distribute flat boats.
No, if I'm not mistaken, Dong Yuhui is not married yet, so he is deprived of tens of millions of annual salary?Have you asked him about his future mother-in-law?
Maybe it's time for the "Zihan mothers" to reflect. Messing around, it was their baby Zihan who was hurt in the end.
There is also the one who is so iron-clad, the stock price collapsed by 14%, not to mention Mr. Sun's nephew, it is Mr. Sun himself, it is worth remembering a big mistake!
The lesson of this incident is: water can carry a boat and can also capsize a boat, and never underestimate the culture of the rice circle. Don't think that you can fight the fan circle culture. Start by traffic, don't think that you can easily unload the mill and kill the donkey.
This article was written the day before, and Yu Minhong and Mr. Sun took it one after another that night. But it seems that the mother-in-law's anger is not so easy to extinguish. Follow-up development, ride a donkey to read the record book, and there is a look.