In the past two years, Jiaxin, which has made frequent moves in the real estate industry in Shaanxi, will make another move at the end of 2023. Messages from reliable sources:Jiaxin has acquired the Suning Airport Project, officially settled in Xixian New District Airport New Town. This project will also be one of the most important projects of CCC in Xi'an in the coming year. At this time, we might as well pay attention to and think about it: under the current national property market has not yet stabilized, and major real estate companies are cautious in acquiring landWhat is the confidence of the acquisition of this project?What can Jiaxin bring to this project?
Build Jiaxin Luozi Airport!
About the target project of the acquisition of the land construction Jiaxin——Suning Airport Project, starting from 2020. In July and December 2020, Suning Real Estate won a total of 164 cases with nearly 800 million yuan in the core area of Airport New Town, Xixian New Area38 acres of residential compatible commercial plots, 1 case 4878 acres of residential and commercial land, 1 case 5267 acres of pure commercial service land and other 3 parcels of land, of which the residential land is adjacent to the north and south. This project has also become the second project of Suning Real Estate in Xi'an after the high-tech Suning Yun. According to the plan, 5267 acres of commercial service plots will be built on top ofSuning Plaza
The day after the first land acquisition of the planning renderings of Suning Plaza in Xixian Airport New Town, the groundbreaking ceremony of the Suning Plaza commercial complex project in Airport New Town was held. At the end of March 2021, Suning Yunzhu Airport Marketing Center and model room were opened. When the project was unveiled, it was the time when the land market and property market in Xixian New Area were the hottest. But what I didn't expect was that the project had just been unveiled not long agoSuning Group suffered a cash flow crisis, also affected Xi'an, high-tech Suning cloud suffered a shutdown, 2 billion yuan of pre-sale money did not enter the pre-sale supervision account at the same time, located in the airport new city Suning cloud also ran aground, failed to enter the market sales. Later, although the Suning Real Estate Airport project was taken over by Suning Global, it has not been developed and is in a state of stagnation. According to the information mastered by Real Estate Fangjian, in the past two years, Airport New City has also negotiated with a number of real estate companies to take over the revitalization of this project, including many local state-owned enterprises and foreign real estate enterprisesBut in the end, the project was taken over by Dijian Jiaxin。According to industrial and commercial information, a series of industrial and commercial changes have occurred in Suning Real Estate, Xixian New Area, on December 5, 2023, by the former Suning Global wholly-owned platform companyChanged to Shaanxi Land Construction Jiaxin Real Estate *** 70% of the shares, Nanjing Pudong Real Estate Development *** Suning Global (30% of the shares).
Info**: Enterprise ChachaThis marks that the dust has settled on this acquisition!In the nearly 3 years that the project has been shelved, the entire real estate industry and the property market of the entire Airport New City have also undergone great changes. On the one hand, the entire real estate industry has experienced a relatively large reshuffle, and many former leading real estate companies have thundered, and the transaction area and turnover of the entire market have also declinedOn the other hand, although in the past few years, Longfor, Greentown, Shaanxi Construction and other brand real estate companies have also entered the Airport New City, but due to the cooling of the peripheral market in the main city of Xi'an, the property market of the Airport New City has also cooled down significantly, and the market has gradually returned to rationality. If it weren't for the fact that Jiaxin took over Suning's project this time, I believe that not too many people would still focus on the real estate market of the airport. 
What is the confidence of Jiaxin?
In fact, in my opinion, it seems to be an accident that Dijian Jiaxin took over the Suning Airport project this time, but it is actually not unexpected. Since the beginning of this year, we have mentioned many times in the article: under the current environment of land price experience and gradual return to rationality, in fact, for excellent real estate companies with funds in hand, they have ushered in the best opportunity. The takeover of the Suning Airport Project not only reflects the confidence of the Company in the development of the Airport New City, but also reflects the confidence of the Company itself。As one of the five new cities in Xixian New Area, relying on Xi'an Xianyang International Airport, one of the eight major aviation hubs in China, the airport new city has transportation advantages and industrial advantages, which cannot be compared with or replicated by any development zone or new area in Xi'an. At the same time, in addition to the industries related to the aviation industry, the Airport New City has also attracted in the past two yearsShaanxi Construction Third Construction Headquarters, Happiness Aviation National Headquarters, GCL-ET Mobile Energy Asset Operation Headquartersand other headquarters projects settled. 
Airport New City - Airport Industry Demonstration Zone From the perspective of urban supporting cash, the airport new city exhibition life service area in recent yearsMetro Line 14, Airport Experimental School of the High School Affiliated to Xi'an Jiaotong University, Airport City Central Park, Airport First School, Xi'an Airport Convention and Exhibition Centerand so on have been built and put into use, ** general hospitalAirport Hospital is under constructionThe speed of urban development has also further enhanced the confidence of enterprises to invest here. Coupled with the construction of the third phase expansion project of Xi'an Airport, today's Shanghai Hongqiao is tomorrow's Xixian Airport!
Real view of Airport New City Airport Industrial Park
Real view of the city center park of the Airport New Town
In addition to the confidence in the development of the Airport New City, the real picture of the Airport Campus of the High School Affiliated to Xi'an Jiaotong UniversityThe strength and professionalism of the company itselfIt is also the confidence to take over the Suning Airport project. JiaxinIt is a real estate development platform jointly established by Shaanxi Land Construction Real Estate Development Group and Xi'an Jiaxin Meidi Industry. Shaanxi Land Construction Real Estate Development Group is a platform company of Shaanxi Provincial Land Engineering Construction Group, a state-owned enterprise in Shaanxi Province, in the real estate development sector, and Xi'an Jiaxin Meidi Industrial is a company jointly established by a number of former Xi'an Vanke executives. Jiaxin has been built in ShaanxiBuild Jiaxin Fenghua Zhenyuan(Xi'an), Dijian Global Center (Xi'an),Build Jiaxin Zhenhua Mansion(Hanzhong),The land is built in Jiaxin, and the country is in the best place(Shang Luo),Build Jiaxin Zhenwan Mansion(Weinan Fuping) and other projects, the project is not only based on the new first-tier city of Xi'an, but also covers a number of prefecture-level cities in Shaanxi, with rich development experience. 
Renderings of the project of Jiaxin Fenghua Zhenyuan.
In this round of real estate industry adjustment, Shaanxi Land Construction has taken over distressed projects such as Global Xi'an Center and Suning Yunzhu Airport with the responsibility of state-owned enterprises, actively revitalized these projects, and made positive contributions to stabilizing the property market and economy. Another point that is easy to overlook is the hidden business operation capabilities of the company. In the real estate industry, there is a saying that is like this: it is a primary school student who does residential real estate, a middle school student who does commercial real estate and office buildings, and a college student who does commercial real estate. From this sentence, it can be seen that the difficulty of commercial real estate development and operation. However, the operation of commercial projects is precisely where the advantages of the company lie. Qian Jia, the head of Dijian Jiaxin, was formerly the general manager of Vanke Xi'anThe commercial landmark project - Qujiang Creative Valley was planned by himIt is very likely that the airport commercial complex will borrow its model.
*Airport Core, here comes the opportunity!
Next, let's focus on the residential parts that everyone is most concerned about. Objectively speaking, Suning Yunzhu Airport does not have any problems from the fundamentals of the project itself, and can even be called "high-quality", and the reason for the shelving of the project is mainly the cash flow problem of the enterprise. This kind of high-quality project,Once it is taken over by a powerful enterprise, it is easy to revitalize and become a hot seller in the market. Previously, Qujiang Cultural and Commercial took over Sunshine City Tanjing, Shaanxi Construction Real Estate took over Junfa Ducheng Village Urban Reform Project, Qujiang Financial Holding took over Xianyang Evergrande Junrui Mansion, etc., which are good examples.
Project renderings.
Specific to the Suning Yunzhu Airport Project that Jiaxin took over this time, the location of this project is exactly the exhibition life service sector that the Airport New City is currently striving to buildThis sector is also the most concentrated sector in the real estate development of Airport New Town。It is worth noting that the reason why the residential and living areas of the Airport New City are planned in this section in the urban planning of the Airport New City is that this section is not on the waterway and there is no noise impact of aircraft taking off and landing. The project is located at the core of the exhibition life service area, adjacent to the central park of the Airport New City on the north side, and within 800 meters of the Art Center Station of Metro Line 14, the Airport Experimental School Affiliated to Xi'an Jiaotong University, the Airport First School (formerly Maple Leaf International School) and the Airport Hospital, forming a perfect 10-minute life circle.
Schematic diagram of the location where the Jiaxin project is located.
At the same time, the volume of the two adjacent residential plots reached 213At 16 acres, it is the largest residential project under development in the entire sector. The advantage of a larger volume is that there is more land space to create a community garden landscape and public facilities, and the owner will have more public space, which is.
Small projects of forty or fifty acres do not have. In addition,The plot ratio of this project is only 20The advantages are also very obvious and will bring higher comfort.
Bird's-eye view renderings of the project For Jiaxin, after taking over the project, exceptState-owned endorsementOutside,Relying on the professional team of JiaxinOn the basis of the original planning and products of the project, it will be further optimized and upgraded, and participate in the market competition with more competitive products. Another point is that when Suning acquired the land in 2020, the floor price of the two residential and commercial plots was 2,250 yuan respectively, while the floor price of the Western Airport Group was 3,783 yuan when it acquired the land in the same sector last week. The advantage of land price may be reflected in housing prices to a certain extent. From this point of view, there may be surprises in the housing prices after the land construction Jiaxin project enters the market. On December 7, 2023, the "Xi'an Airport Suning Cloud Project (26th Floor) Pre-Property Service Management Bidding Announcement" has been released on the platform of the Public Resources Trading Center of Xixian New Area, which means that after the takeover, Jiaxin of Dijian will be able toThe restart of this project has already begun
Screenshot of the platform of Shaanxi Provincial Public Resources Trading Center At the same time as Jiaxin was stationed at the airport, the "Three-year Action Plan for the Construction of Xi'an Metropolitan Area" just released a few days ago clearly put forward the orderly relief of non-provincial capital functions, the first health in the central urban area, the construction of seven major groups, and the gradual export of industry and population to the seven major groupsThe airport Xianyang Economic Development Group is among them。As the closest to the main urban area of Xi'an among the seven major groups, and has unique industrial advantages and supporting foundations, the Airport New City has undoubtedly ushered in better development opportunities and entered a period of value realization. Corresponding to the value of the Airport New City, the housing prices in this area are still at a low level, far lower than Fengdong, Fengxi, Qinhan Lanchi Avenue, Energy Golden Trade Zone and other sectors, which actually gives buyers better opportunities. All this makes us full of more expectations for this project of Dijian Jiaxin!