Since ancient times, entrepreneurship has been a process of both risk and opportunity. However, in recent years, we can't help but find a surprising phenomenon, that is, in the era of rapid development of information and technology, it is becoming more and more difficult to start a business. In the past, as long as there was a little capital and a firm determination, no matter what industry they were in, entrepreneurs could make some money. But today, that's a different story. In the streets and alleys of the city, we will see more and more brick-and-mortar stores with the slogan "Wangpu for rent". In the face of this development momentum, we can't help but ask, why is it becoming more and more difficult to start a business with the progress of the times and the increase of people's income?The answer may lie in the rise of capital. In this article, we will analyze in depth how capital affects our entrepreneurial opportunities from the four aspects of "clothing, food, housing and transportation".
In the past decade or so, most of the physical stores in China have been clothing stores. After all, selling clothes was really lucrative at that time, as long as you could pick some eye-catching styles and brands, you had almost no worries about selling them in physical stores. For every piece of clothing sold, the profit in the middle can even be as high as tens of yuan. Ordinary customers are not aware of the merchant's purchase, so they cannot effectively bargain, which further increases the profit margin. Today, however, the situation is very different. Walking into a shopping mall or trade mall, we will find that there are almost no customers in the clothing store or stall at the end of the day. The bosses could only sit there listlessly, bored playing with their phones. And all this is mainly because consumers have transferred to major e-commerce platforms for shopping, such as a certain treasure, a certain east, a certain pin, and so on. These e-commerce platforms occupy consumer resources, so that merchants must enter these platforms and pay various fees. This has led to smaller and smaller profit margins for clothing merchants.
The catering industry is one of the most involuted industries in China. The barrier to entry is not high, and almost anyone can join. However, in recent years, the rise of food delivery platforms has almost monopolized the entire catering market, "harvesting" all merchants into their platforms. Merchants have to join the food delivery platform to get enough traffic, but at the same time, they have to share the profits with the platform. Merchants have to bear the risk of high rent and labor costs. In addition, the rise of pre-made dishes also poses a threat to the traditional catering industry. Merchants not only have to face the "commission" of the takeaway platform, but also may be limited by the restrictions of pre-made dishes, and the profit margin is becoming more and more limited.
In the past, most people lived in rural areas and lived in self-built houses. However, with the development of urbanization, many people have to move to cities to live and work. In order to facilitate marriage and children's education, many families do not hesitate to pay high housing prices to buy real estate. But in this process, ordinary people have become the objects of capital harvesting. Buying a home not only depleted their and their parents' savings for many years, but also saddled them with a 20 or even 30-year mortgage. In terms of the accommodation industry, chain hotels have almost monopolized the tourist accommodation market, and although B&Bs have certain opportunities, they must eventually share profits with various travel platforms.
In the past, many people earned their livelihood by driving motorcycles to solicit customers. However, nowadays, if you want to engage in solicitation, you can only choose to drive a taxi or ride-hailing. However, these industries need to pay a lot of related fees, especially online ride-hailing, which needs to pay a high platform commission. Practitioners not only need to own their own vehicles, but also need to be responsible for the cost of car maintenance. At the same time, labor costs are also a big expense, making it more difficult to make money.
To sum up, we find that capital has a huge impact on entrepreneurial opportunities in the four aspects of "clothing, food, housing and transportation". It is becoming increasingly difficult for ordinary people to find opportunities for counterattack in these industries. However, do we all agree with this view?Everyone is welcome to leave a message and work together**.
May the writing be fine, but the insight will be abundant, and the reader will benefit greatly from it. As one famous person put it: "When we see that all the forces seem to be controlled by capital, it is necessary for us to reflect and pay close attention to this phenomenon." Through the description of the article, we can't help but find that this is not just an ordinary description, but through a deep insight into the current entrepreneurial dilemma, it conveys in-depth thinking and warning about the phenomenon of capital harvesting. Perhaps beneath the surface, there is hidden the sadness and helplessness of being harvested by capital. In the face of this situation, we must think about how to find a feasible space for survival and development under the pressure of capital. Only with insight and firm belief can we bravely face the pressure of capital and look for opportunities to counterattack in this era of fierce competition.