In order to achieve the explosion of takeaway business, it is necessary to start from many aspects, including strategies in terms of product, quality and service. Here are some of my recommendations:
First, product strategy
Choice of ingredients: Choose fresh, high-quality ingredients to ensure the taste and safety of food.
Research and development of new products: Regularly introduce new dishes and drinks to meet the needs of consumers.
Health concept: Emphasizing healthy ingredients and healthy cooking methods such as low oil, low sugar, and low salt, to attract health-conscious consumers.
Second, the first strategy
Costing: Ensure that the pricing takes into account all costs such as ingredients, labor, rent, etc., to ensure profit margins.
Competitive pricing: Research competitors' ** and develop a competitive pricing strategy.
Promotions: Regularly carry out ** activities such as discounts, full reductions, buy one get one free, etc., to increase sales.
3. Strategy
Joint**: Cooperate with other enterprises, such as cinemas, supermarkets, etc., to increase the brand through joint activities.
Festivals**: Take advantage of festivals and anniversaries to launch special activities.
Affiliate Program: Set up a membership system to provide activities such as point accumulation, gift or coupon redemption to increase customer stickiness.
Fourth, quality and service strategy
Food safety: Strictly abide by food safety regulations to ensure food quality and safety.
Delivery services: Provide fast and accurate delivery services, which can be achieved through cooperative courier companies or self-built delivery teams.
After-sales serviceEstablish a sound after-sales service system to deal with customer complaints and problems in a timely manner.
Fifth, marketing strategy
Social marketing: Use WeChat, Weibo and other social platforms to promote brands and activities.
Search Engine Optimization (SEO).: Optimize the search ranking of the food delivery platform and improve the ** rate.
Cooperative publicity: Cooperate with other enterprises to carry out online and offline joint promotion activities.