A few days ago, the 2023 Boao Forum for Chinese Entrepreneurs, jointly sponsored by Xinhua News Agency, Hainan Provincial People**, and China Brand Construction Promotion Association, was held in Boao, Hainan. The China Food and Health Think Tank Summit was held at the same time. During the summit, Xinhua News Agency's Lookout Think Tank released the "2023 China Food Industry Brand Reputation Index Annual Report" and the "2023 China Food and Health Brand of the Year".
Focusing on food and health, this forum specially invited more than 200 people from all walks of life, including department leaders, industry experts, and representatives of well-known enterprises in the industry, to gather together to jointly develop the future development of the food industry and explore new models and opportunities for industrial cooperation. "At present, China's public food consumption has gradually shifted from ensuring quantity safety to paying more attention to nutrition and health, so China's food market is growing into one of the largest nutrition and health food consumption markets in the world. According to Bian Zhenjia, president of the China Nutrition and Health Food Association and former deputy director of the State Food and Drug Administration, food enterprises and university research institutions should increase R&D and design efforts to produce more new healthy and nutritious products and varieties that meet people's dietary health needs and are loved by consumers.
Kou Jianping, former deputy director and researcher of the Center for Quality and Safety of Agricultural Products of the Ministry of Agriculture and Rural Affairs, presided over the roundtable on the theme of "How Food Safety Helps Healthy China", and Ding Gangqiang, Director of the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, Daniel Zhang, Vice President of Xiaoxian Stewed Bird's Nest, Wang Chunli, Secretary of the Party Committee and Chairman of Jingliang Holdings, and other guests participated**. Daniel Zhang said that the primary goal of Healthy China is to improve the health level of the whole people. Under this goal, it is important to improve people's health literacy and health awareness, and help people develop healthy lifestyle Xi. With the mission of inheriting China's long-standing nourishing culture, Xiaoxian Stew uses freshly stewed bird's nest as the carrier to continuously innovate and return Chinese nourishment to the mainstream lifestyle.
During the summit, Xinhua News Agency's Lookout Think Tank released the "2023 Annual Report on the Brand Reputation Index of China's Food Industry" to provide reference for the high-quality development of China's food industry and various brand enterprises. After being listed in the "2022 Annual Report on the Brand Reputation Index of the Food Industry" last year, the brand Xiaoxian Stew was once again on the list and won the honorary title of "2023 China Food and Health Brand of the Year".
Xiaoxian Stew appeared at the "China Food and Health Think Tank Summit".
According to reports, since its inception, Xiaoxian Stew has been committed to providing users with high-quality bird's nest nourishment, in the innovation of bird's nest, high standards and strict requirements for production quality and ingenuity, from the source, production, logistics and distribution and other whole process to control product quality, to ensure the freshness and ingenuity quality of Xiaoxian Stewed Bird's Nest in the hands of users. At the source end, Xiaoxian Stew has always attached importance to the control and standards of upstream raw materials. Every year, Xiaoxian Stew** Chain and the scientific research team will go deep into the tropical rainforests of Malaysia and Indonesia to explore the high-quality production areas of bird's nest. Xiaoxian Stew divides the production area according to the dimensions of climate, precipitation, forest coverage, water system and primitiveness, and signs a certification for the bird's nest house in the production area to provide high-quality bird's nest raw materials for Xiaoxian Stew. This standardized standard not only strengthens the quality control of bird's nest raw materials, but also provides consumers with more transparent purchase standards to meet the public's demand for high-quality raw materials and high-quality product experience.
At the same time, on the production side, in order to ensure the production of high-quality products, Xiaoxian Stew has built a freshly stewed bird's nest factory that has obtained the SC production license of freshly stewed bird's nest convenience food earlier in the industry, and established a 100,000-level GMP air purification production R&D center with the standards of pharmaceutical companies. At present, Xiaoxian Stewed Bazhou Factory has obtained eight certifications, including SQF certification, traceability certification, SGS fresh stewed bird's nest ** chain monitoring certification, the highest standard of safety and quality system in the global food industry, and has been selected into the list of "Hebei Industrial Enterprise Quality Benchmarking Enterprise" and "Hebei Provincial Green Factory" announced by the Hebei Provincial Department of Industry and Information Technology in 2022.
Food safety and health are related to China's more than 1.4 billion people, and multiple forces, including industry associations and enterprises, need to participate and promote together. Daniel Zhang said that as the head brand of freshly stewed bird's nest, Xiaoxian Stew will continue to protect the "safety on the tip of the tongue" of the people with rigorous ingenuity and a high sense of responsibility, contribute innovative strength to accelerate the formation of new quality productivity, and further promote the high-quality development of the Chinese tonic industry.