Hot spots and directions of marketing planning in January, earn the first pot of gold in 2024!Benefi

Mondo Social Updated on 2024-01-30

(The article is from the Black Cat Club***.)

This year is coming to a successful end

However, the planners can't finish it.

We're going to get ready for January!

How to do it wellThe first order of the Year of the Dragon in 2024

Earn the first pot of gold at the beginning of the year?

Today, Sister Cat will take you to unlock the January event plan19+ creative ideasLet's see what's new.

Novel and creative ideasroadwithFun warm-up activities

The article has a lot of creative ideas, please read it patiently).

Sister Cat has put together a marketing calendar for you in January!It is marked aboveWhat type of activities can be heldPopular popular drainage resources!At the end of the article, yesFor a limited timeGet it for free10 selected high-quality node solutions!!PS: The plans that are received for free are all originally paid!The cat sister secretly gave you a free one, and you can use it directly after that!(Pure dry goods, hurry up and collect them first).

January 1

New Year’s Day.

Creative idea 1: Say goodbye to the old and welcome the new, catch up with the word tide, and flash mob with the theme of the New Year

Through the exhibition segment, the three key words of Chinese characters, Chinese New Year and New Year customs are connected, and the traditional Xi of saying goodbye to the old and welcoming the new is pursued in Chinese characters!

The exhibition takes the Spring Festival node as the story line, divides and connects six themed exhibition areas, allowing customers to "play" from the beginning of the year to the end of the year.

Creative idea 2:Giant marionettes.

The giant marionette can be performed, paraded and interacted, and can be used as a shopping mall art display.

1. Animal puppets with a height of more than 5 meters, full of gimmicks;

2. Animal characters can be performed, moving, walking and interacting, gathering super popularity;

3. Stage performances, plus interactive parades, so that parents and children can participate more in the repertoire;

4. Exclusive IP, as long as the cooperation can be authorized to the organizer for one year.

Creative Idea 3:Wyvern drone light show

Creative Idea 4:Intangible cultural heritage.

Professional team, traditional intangible cultural heritage programs, bring your own equipment.

Creative idea 5: Trendy snow plan

The snowy scene is very dreamy and wonderful, and the New Year's Eve countdown to welcome the New Year's Day with the snowdrifting snow can be released with a single shot, so that southerners can also feel the atmosphere of snowdrifting.

Creative idea 6: New Year's Aurora Show

Those who see the aurora are lucky people who are favored by God", you don't have to go far to the North and South Poles, you can also see the aurora here, and I wish the new year is a lucky beginning.

For more resources related to the Year of the Dragon, please click here:

January 6th

Xiao Han

Xiaohan is the 23rd of the 24 solar terms and the 5th solar term in winter. Xiaohan is the cold air accumulated for a long time, it is the meaning of the weather is cold but has not reached the extreme, it is the same as the big cold, the small heat, the big heat and the heat, it is the solar term that indicates the change of cold and warm temperature.

Agricultural activities: cold and frost prevention, fertilizer accumulation, water conservancy;Traditional Xi: Wax.

8. Eat vegetable rice and glutinous rice.

Reference poster:

January 18th

Laba Festival

Laba Festival, that is, the eighth day of the twelfth month of the lunar calendar every year, is also known as the "Dharma Treasure Festival", "Buddha Enlightenment Festival", "Enlightenment Meeting" and so on. It was originally a Buddhist festival to commemorate the enlightenment of Shakyamuni Buddha, and it gradually became a folk festival.

The history of drinking laba porridge in China has been more than 1,000 years. Laba porridge, also known as "Qibao Five-Flavor Porridge", "Buddha Porridge", "Everyone's Rice", etc., is a kind of porridge made from a variety of ingredients.

Every Laba Festival, the northern region is busy peeling garlic to make vinegar, soaking Laba garlic, and eating Laba noodles Laba porridge. Laba is rarely mentioned in the south, and Laba Festival is a typical northern festival.

Reference poster:

Winter activities

Creative Idea 7:Louis Vuitton Hokkaido Winter Resort Pop-up

From December 15, 2023 to February 25, 2024, Louis Vuitton will hold a winter vacation pop-up at Park Hyatt Niseko Garden Hotel in Hokkaido, Japan, mainly selling vacation clothing such as outdoor smocks, beanies, boots and shawls, as well as equipment such as skis, sleds, snow goggles and helmets, as well as bags, shoes, pret-a-porters, etc.

Creative idea 8:FILA KIDS 2023-2024 National Snowboard Parallel Junior Championships.

The 2023-2024 Fila Kids National Snowboard Parallel Parallel Events Parallel Slalom and Parallel Giant Slalom Youth Championships ended perfectly in Zhangjiakou.

The celebrity family Jiang Chao and Medina's family of three also came to the competition site to witness the professional skiers leading the green mountains and white snow, needlessly challenging their own limits, and fighting for the ice and snow dreams they love!The annual members of the brand are also invited to come to the scene to deeply appreciate the passion and fun brought by skiing through interesting games and exchanges, and appreciate the Feifan moment!

Creative Idea 9:KOLON 50th Anniversary Brand Exhibition Let every mountain be a backer

From December 16, 2023 to January 3, 2024, KOLON 50th Anniversary Exhibition will be held at Jing An Kerry Centre in Shanghai. Brand spokesperson Liu Shishi came to the scene in person to reshape the outdoor style with multiple shapes.

In the middle of the city, KOLON 50th Anniversary Brand Exhibition creates a modern industrial-style outdoor mountain range to create a pop-up exhibition about nature and adventure. The natural texture, the overlapping elements and contours, abstractly depict the winding and rugged mountain landscape. The two tree symbols turn into light clouds, as if floating on the side of the mountain, walking into it, immersively exploring the alternative wilderness, and an imagination about nature gradually becomes clear in the exploration.

January 20th

The Great Cold

The Great Cold is the last of the 24 solar terms. Dahan, like Xiaohan, is a solar term that indicates the degree of coldness of the weather, and Dahan means that the weather is cold to the extreme. The big cold solar term is in.

Three. During the September and April 9 periods, the cold waves at this time are frequent in the south, and it is the coldest time of the year.

The great cold is at the end of the year, winter goes to spring, and once the great cold passes, a new cycle begins. In some parts of China, there are many important folk customs during the period from the great cold to the beginning of spring, such as removing the old cloth and making new meat, making cured meat, sacrificing stoves, and end-of-year tooth offerings.

Reference poster:

January 21

International Hug Day

Originating on January 21, 1986, International Hug Day was initiated by Kevin Zaborney and Adam Olis after Christmas and before Valentine's Day, when people felt empty and lonely, and encouraged people to hug their loved ones and friends.

Creative idea 10: "Infernal Embrace" light and shadow art installation

The light and shadow art installation "Infernal Hug" was created by local artist Luo Xiaoteng with the concept of "hugging", and the work is presented with two rabbits hugging each other as the main image, surrounded by heart-shaped light boxes that also embrace each other.

Creative Idea 11:Gift hugging machine, fun hugging vending machine

Let you feel the power of a beautiful embrace of life in the process of hugging and light up your heart.

January 26th

Tail teeth

The annual meeting is not only a summary of the company's past year, but also a new outlook for the future. A good form of annual meeting can not only increase the cohesion of employees, but also play an important role in the display of corporate culture and corporate image.

Creative Idea 12:Kweichow Moutai Shaohua series theme tasting.

Stepping into the entrance of the hotel's banquet hall, the cyberpunk LED lighting combined with the interactive experience of the check-in area creates a new immersive shuttle scene, which seems to be a tunnel to the future, opening the tasting journey in a modern and high-tech way.

Creative idea 13: Mosaic stickers

Stickers are attached to the sign-in wall, and finally the company name and logo are formed to increase employee engagement and a sense of belonging.

Creative idea 14: Fingerprint tree check-in

Prepare a scroll with tree branches in advance, and when participants sign in, they press their fingerprints on the scroll to draw a "plum blossom picture" in full bloom, which means that everyone will work together to create a more beautiful picture scroll in the new year.

Creative idea 15: DIY emoji sign-in

Smiley, crying, grimace......With a few simple strokes and a sign-in expression, the whole process is simple, and at the same time, it can also allow employees to really participate in the sign-in process.

Creative idea 16: Red carpet show

The guests dressed up in a variety of special creative shapes and walked on the red carpet is undoubtedly a very beautiful and eye-catching landscape.

Creative idea 17: Timeline Channel

This type of passage is themed with the company's memorabilia or the company's products, and the lighting creates an immersive atmosphere.

Creative Idea 18:The annual meeting started the innovative laser opening.

Creative Idea 19:Interactive showDancers use special ** for interactive performances, and multi-** interactive show is a new breakthrough and novel display;It is more dazzling, more beautiful, and more visually shocking than the previous traditional dance.

In the end, it is still a broadcast benefit, and the marketing calendar that the black cat will organize contains canTake advantage of the marketing nodes, the collection of popular activity plans, and the popular drainage resources.

Tips*Pay attention to the black cat will *** black cat will

Background. **Message dialog) reply to the keyword [January] to obtainJanuary 2024 Marketing Calendarwith10 selected premium activity packagesIt's free for a limited time, ah!!It's dry in January!!

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