OEM processing of solid beverages is a contract between the entrusting party using its own brand qualifications and selecting the product resources (finished products or formulas) of food manufacturers, which is different from the OEM processing of its own copyrighted products. In particular, there are many precautions in product selection, factory selection and order design, which will affect the details of project cooperation and processing costs.
Precautions related to OEM processing of solid beverages:
1.Product selection: solid beverage OEM, product selection can be divided into two schemes: formula selection and finished product selection. Formula, product packaging is more flexible and autonomous;The selection of finished products has a short OEM cycle and strong timeliness. There are pros and cons to both models, so there are trade-offs on the demand side of the product.
2.In terms of factory selection: OEM processing of solid beverages, the two sides determine that the focus of cooperation may be the influence of OEMs, or the cost performance of the product itself. The key is to see your starting point as a client and your ability to operate the market. However, the factory's production capacity, quality control ability, and delivery ability must match its own orders, which still needs to be investigated.
In the case of solid beverage OEM model, because the same product or recipe may be selected and used by multiple parties as the basis for their own product creation. If you want to increase the brand elements of the product and have obvious differentiating elements in similar products in the market, then there are many things that need to be paid attention to in the product design process.
How to improve the product exclusivity and branding of solid beverage OEM processing?
1.Formula: The use of formula is preferred, so that the subsequent product design and processing are more flexible. In addition, the processing plant usually supports the fine-tuning of some formulas to make them more suitable for their own manufacturing cost needs or crowd positioning.
2.Taste: Differentiated texture and flavor are one of the main ways to distinguish products with the same formula, and they are very effective.
3.Packaging: The visual impact of packaging cannot be replaced by other aspects. Unique and novel packaging methods and packaging materials are one of the selling points that need to be created for solid beverage products.
OEM processing of solid beverages is a kind of health food OEM, and it is necessary to comprehensively determine the feasibility of the project from many aspects such as product advantages, foundry strength, and cooperation between the two parties. In the specific cooperation process, it is also necessary to pay attention to the precautions such as product selection, factory selection and order design, so as to ensure the high cost performance of the product.
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