Dazhong reporter Xu Hao reported from Weifang.
A few days ago, the "Xin Xin" brand high-quality development forum was held in Beijing, and the forum brought together representatives from many fields, experts and scholars to discuss the path of China's financial brand building. At this forum, the "China Banking Brand Research Report (2023)" released by Brand Finance, a world-renowned third-party brand evaluation agency, shows that domestic commercial banks have adopted innovative brand strategies to improve their brand positioning and affinity, especially joint-stock commercial banks are committed to providing customers with personalized services and products, and are rapidly taking off on the track of "innovation".
User reputation is an important criterion for testing the high-quality development of financial brands. At the forum, China CITIC Bank shared with the guests the true story of the overseas financial business team that has traveled thousands of miles to solve problems for customers.
In May 2022, the daughter of the customer, Aunt Wu, who was studying in the United States, had a high fever that did not go away, and Aunt Wu immediately thought of China CITIC Bank's overseas financial overseas emergency assistance and contacted the account manager. China CITIC Bank quickly contacted a local team of professional medical service butlers, arranged escort for medical treatment, and used an emergency connection spanning 12,000 kilometers to protect the life safety of every student in a foreign country.
From the point to the surface, see the subtle knowledge. Aunt Wu's story is just a microcosm of CITIC Bank's service to overseas financial customers. In 2023, on the occasion of the 25th anniversary of the establishment of China CITIC Bank's overseas finance, since 1998, when it launched the exclusive U.S. visa payment business, China CITIC Bank has continued to innovate in the field of overseas finance, creating a number of "industry firsts": the first batch of individual foreign exchange purchase business was launched in 2002;In 2008, it was the first company to launch the personal exit guarantee businessIn 2016, the "Blue Book of Studying Abroad" was first published to create practical guidance for studying abroadIn 2020, it launched the industry's first overseas study payment product "Study Abroad Exchange", which does not account for the facilitation of foreign exchange purchase quotaIn 2022, the EASYGO membership service system will be launched for the first time. On the occasion of its 25th anniversary, China CITIC Bank's overseas financial business products and services have been upgraded again, by deepening its core products and scenario-based solutions, serving customers with a better, more comprehensive and more diversified overseas financial system, and providing one-stop, professional and all-round overseas financial services for students studying abroad.
In addition, relying on omni-channel services such as exclusive apps and mini programs for overseas finance, China CITIC Bank responds to every small needs of customers 24/7 around the world, matches the industry's top overseas financial planners and online professional service teams, and provides customers with professional consultation and business guidance anytime and anywhere.
With high-quality service support, a professional service team and a full range of business types, China CITIC Bank has become a leader in domestic overseas financial business, and the slogan of "Go abroad to find CITIC" has been deeply rooted in the hearts of the people. Up to now, China CITIC Bank's overseas financial products and services matrix has served more than 22 million people.
In a distant country, there is always a familiar temperature around you. This is the strength and self-confidence of China CITIC Bank's overseas financial brand after 25 years of development, and it is also a solemn commitment to every overseas financial customer. In the future, China CITIC Bank will continue to make efforts to optimize its financial products and service system for going abroad with a global perspective and forward-looking thinking, and help more students pursue their dreams with "warm" services.