On December 20, sponsored by the State Administration of Radio and Television, the TV Drama Department of the State Administration of Radio and Television and the China Television Art Committee hosted the TV series "Welcome to McNugget Village" creation symposium was held in Beijing.
Zhu Yonglei, member of the party group and deputy director of the State Administration of Radio and Television, attended the meeting, and combined with the creation and broadcast of "Welcome to McNule Village", he put forward three requirements for further doing a good job in the creation of high-quality TV dramas and promoting the high-quality development of the industry: first, strengthen cultural self-confidence, carry forward the spirit of historical initiative, and focus on the fiery practice of the new era and new journey to promote the creation of high-quality products;The second is to go deep into life, take root in the people, capture artistic inspiration with solid and effective "next life", and accumulate rich details of life;The third is to establish the feelings of the world and promote Chinese culture to the world with high-quality creations.
Liu Hanjun, director of the Literature and Art Bureau of the Central Propaganda Department, attended the meeting. **The Department of Africa, the International Department and the Publicity Department of the National Health Commission, the Propaganda Department of the State Administration of Radio, Film and Television, the TV Drama Department, the Network Audiovisual Department, the International Cooperation Department, the Supervision Center, the Radio, Film and Television Development Research Center, the China Federation of Radio and Television Social Organizations, the China Television Art Committee, the Beijing Municipal Radio and Television Bureau and other units attended the creation symposium. Experts and scholars, industry representatives, representatives of the production organization and main creator of "Welcome to McNugget Village", representatives of broadcasting institutions and platforms, and representatives of the TV series conducted heated discussions on the theme of the TV series, artistic value, innovation and breakthroughs, etc., and jointly brought new changes, new vitality and new atmosphere to the TV drama market by "Welcome to McNugget Village".
Welcome to McLe Village" is produced by Perfect World Film and Television, Shanghai Radio and Television Station, Jiangsu Radio and Television Station, Hunan Radio and Television Station, Youth Hello Media, China Mobile Migu Company, Youku, Alibaba Pictures, Chunyu Film and Television, Huaer Film and Television, Pineapple Vision, Xianjun Film and Television Co-production, Youth Hello Media Production, Zheng Xiaolong as the art director, Liang Zhenhua as the chief screenwriter and chief producer, Jin Ye directed, Hu Yating, Zhang Xian screenwriter, Jin Dong, Zu Feng, Zhang Yuqi, Liu Guanlin, Starring Angel (foreign actor) and others, it is a cross-border realistic drama that shows the story of the Chinese medical team saving lives in Africa and establishing deep friendship with the local people. Since its broadcast on November 21, it has achieved good results in word-of-mouth and market performance. A total of 10 times ranked first in the average rating of the single guard channel in the Kuyun ** period, and won the top 2 of the average ratings of satellite TV for 21 consecutive days, and the highest peak rating (seconds) exceeded 05176%, which greatly increased the ratings of the three stations, of which the ratings of Hunan Satellite TV increased by about 3582%, Dragon TV's ratings increased by about 3181%；17 times ranked first in the single channel of CSM64 city ** theater TV drama ratings;It has ranked first in the ratings of China's audiovisual big data (CVB) for 15 times, and the total ratings of the three satellite TVs have exceeded 1.
Talking about value: It coincides with many major time nodes to implement the literary and artistic model of telling Chinese stories well
At the creation symposium, the relevant responsible comrades of the State Administration of Radio and Television, the National Health Commission, the Beijing Municipal Radio and Television Bureau and other units highly affirmed the creative intention and artistic value of "Welcome to McNugget Village".
The drama is a key TV series that the State Administration of Radio, Film and Television took the initiative to create and guide. Liu Wenfeng, deputy director of the TV Drama Department of the State Administration of Radio, Film and Television, introduced the creative process of the State Administration of Radio, Film and Television. Zhou Jihong, director of the International Department of the State Administration of Radio, Film and Television, said that the State Administration is currently promoting the multilingual translation of the drama, including the Swahili version of Tanzania's local language, and will recommend the drama as a key play to participate in important international film and television festivals and exhibitions in 2024 to increase overseas promotion and marketing. It is hoped that through this work, African audiences and even global audiences can learn more about China's foreign aid medical spirit and the story of China-Africa friendship.
Gu Zhiqiang, Director of the Africa Division (Foreign Aid Division) of the International Department of the National Health Commission, said that "Welcome to McNuggets Village" uses a short story to delicately depict the spiritual growth trajectory of the members of the Chinese foreign aid medical team, truly excavate the subtleties of various characters, and create a credible, lovely and respectable image of the Chinese foreign aid medical team, and also let more audiences understand this group, feel the spirit of the Chinese medical team, understand the importance of foreign aid medical treatment, and support the cause of foreign aid medical treatment.
Wang Jiequn, Secretary of the Party Leadership Group and Director of the Beijing Municipal Radio and Television Bureau, said that the TV series "Welcome to McNule Village" is a high-quality project of "Beijing Big Audiovisual" promoted and supported by the Beijing Municipal Radio and Television Bureau, and it is an excellent work with ideas, new ideas, poetry and sincerity. The play makes new explorations in four aspects: theme docking story, conveying boundless love, humor integrating professionalism, soul-casting and sincerity, literary sublimation of artistry, presentation of beautiful scenery, mission leading creativity, and focusing on the ingenuity of the drama.
Talk about creation: keep improving, live a fiery life, praise the medical heroes of foreign aid, and write a chapter of the times
Looking back on the creative process, the main creative team, representatives of the broadcast platform and representatives of the actors of "Welcome to McNugget Village" shared the problems and interesting stories encountered in the thinking and creation process of the drama series from their own perspectives, and bluntly said that the filming had a lot of feelings, and while appreciating the charm of exotic nature and humanity, they also gained a lot of creative experience.
As a representative of the producer, Zeng Yingxue, the person in charge of Perfect World Film and Television, was particularly emotional that "Welcome to McNuggets Village" encountered various unexpected difficulties in the process of project establishment, shooting, post-production, publicity and broadcasting, and thanks to the careful coordination and advance prediction of the superior departments, and the full cooperation with the main creative and starring team, this seemingly impossible task was finally completed. Yan Zhongwei, Deputy Secretary of the Party Committee and Deputy General Manager of China Mobile Migu, said that China Mobile took advantage of its own technical and channel advantages to deeply participate in the content production and publicity of "Welcome to McNugget Village". Zhang Lina, vice president and editor-in-chief of Youku, thanked all the teams for their dedication, and promised that Youku would take this opportunity to continue to strengthen its direction, choose good content, and broadcast good content.
Liang Zhenhua, the chief screenwriter and chief producer of "Welcome to McNuggets Village", shared three key words and experiences in the creative process - root-seeking, freshness, and synergy. In his speech, he even said frankly, "Without the strong support of the national level, it would be unimaginable to complete a cross-border and transcontinental shooting of this scale in China and Africa by relying on the main creator and production team alone." ”
Jin Ye, the director of the play, bluntly said that the process of filming "Welcome to McNuggets Village" was an exploration of major realistic themes, and overcame the production problems, scheduling problems and medical professional problems of overseas filming through various methodsIn terms of character scheduling, lens use, editing techniques, etc., under the premise of conforming to logic, we should seek innovation as much as possible to achieve excellence in theme creation.
Actor Liu Guanlin, who plays the role of Peng Wei, a pediatrician of the Chinese medical team, recalled the story of how he communicated with the Chinese medical team members and was deeply moved by their deeds during the filming of "Welcome to McNugget Village". Angel, a Zambian actor who plays Ma Jia's apprentice Suleiman in the play, thanked the TV series for showing Chinese friends the friendly exchanges between the Chinese and African people, the humor and joy brought by the cultural differences between China and Africa, and the help and changes brought by the Chinese medical staff to the African people, and also expressed his best wishes for the long-lasting friendship between China and Africa.
Sun Shuang, the chief medical adviser of the play, is a member of the 18th batch of medical teams to aid Zimbabwe and a member of the anti-epidemic expert group of China's aid to Zimbabwe and Equatorial Guinea. She felt the deep respect and delicate emotions presented in this drama with her personal experience, and expressed her deep gratitude for the generous gift sent to the foreign aid medical personnel at the time of the 60th anniversary of the dispatch of China's foreign aid medical team.
Talking about innovation: poetic and picturesque, realistic life, and expanding the new pattern of the main theme narrative
A number of experts and scholars invited to participate in the creation symposium also analyzed and evaluated "Welcome to McNuggets Village" from multiple perspectives such as cultural connotation, artistic characteristics, and expression innovation.
Welcome to McNuggets Village, the highly meaningful title of the play gives this theme a unique poetic meaning. **Zhong Chengxiang, a librarian of the Research Institute of Literature and History and a well-known literary critic, pointed out that "Maile Village" not only has the image of "forever progressive village" in the local language, but also has a rich meaning in Chinese characters - wheat is the material foundation, and music is the spiritual enjoyment. From the perspective of sticking to cultural self-confidence, he highly affirmed that "Welcome to McNuggets Village" inherits the fine creative tradition and basic experience of combining the spirit of realism and romanticism, and tells the story of a community with a shared future for mankind from the perspective of equality and Chinese aesthetics.
Yuan Xinwen, director of the Literature and Art Department of "People**", who has gone to Africa for interviews, spoke highly of "Welcome to McNuggets Village", especially the play is not only about boundless love, but also about passing on the torch;Not only write about saving lives and helping the wounded, but also write about the daily life of fireworks;He was deeply impressed by the way he wrote about both sincere feelings and vivid emotions.
Hu Zhifeng, vice chairman of the China Television Artists Association and professor at the School of Art and Media of Beijing Normal University, believes that "Welcome to McNuggets Village" is human, affectionate, atmospheric and interesting, breaking the strange circle of many main themes in the past, and is a landmark masterpiece. The successful transformation of the creation of major themes has also provided valuable experience to other peers.
Zhao Tong, director of the Television Art Center of the China Federation of Literary and Art Circles, highly praised the innovative perspective of "Welcome to McNugget Village" for "telling Chinese stories well and writing the image of good friends", and commented that the show "writes a wonderful chapter in the new era for Chinese TV dramas, expands the narrative pattern of a community with a shared future for mankind, and makes a gratifying exploration", and praised the series for containing the civilization vision of "each is beautiful, the beauty of the beauty, the beauty is the same, and the world is the same" and "seeking common ground while reserving differences".
Dai Qing, a professor at the School of Drama, Film and Television of Communication University of China, pointed out that "Welcome to McNuggets Village" depicts the moving spiritual map and spiritual growth of the characters in the play with a poetic image style and a rich and broad panoramic narrative, showing the vivid Chinese stories and an important component of the Chinese spiritual genealogy in the new era, and it is also a true portrayal of the Chinese and African people's joint response to the implementation of the "Belt and Road" initiative and the construction of a community with a shared future for mankind.
Lv Fan, director of the Music Office of Peking University's Financial Center, said bluntly that "Welcome to McNugget Village" vividly depicts the touching emotions of the Chinese and African people's blood fusion with the original Chinese story that highlights the Chinese spirit and Chinese strength, highlights the beauty of human nature, the beauty of communication, and the beauty of a great country, and also effectively realizes the overseas dissemination of China's image.
The well-known drama critic Li Xingwen analyzed the setting of the role of Dr. Qi Dan and his collision and integration process with the Chinese foreign aid medical team.
Representatives of People**, Xinhua News Agency, Guangming**, China**, Global Times, Wen Wei Po, Jiefang**, The Paper, TV Art, etc. participated in the creation symposium.