"Health food is not a drug, it cannot replace the drug ** disease",The State Administration for Market Regulation requires all health products to be marked with similar warning words.
However, slippery businesses always take advantage of various loopholes and use exaggerated "advertising words" to attract consumers"Life No. 1, improve memory" "There will be no gifts for the holidays this year, and only brain platinum will be accepted for gifts".
Similar** advertising linesinstantly appeared on the screens of various David TV, and it has also become a mantra on the lips of children in those years, and many consumers have bought for the magical effects and marketing methods of "them".
But these are just "health supplements", everyone can beDon't think of them all as a "miracle cure" for all diseasesIn fact, merchants are taking advantage of the psychology of our consumers to let them "earn with tears".
If you want to talk about health care products, you must first talk about "brain platinum", since it was listed in 1997, it has been selling well in China for so many yearsTo this day, there are still large-scale sales in some places.
In the past, when Internet communication was not yet developed, people mainly relied on the outside world to contact the outside worldTV, and advertising has become an indispensable income for each David TVA TV commercial of just a dozen seconds can require millions of "investments".
I have to say that back then, "Brain Platinum" was a bloody investment, accounting for most of the domestic satellite TVThe magical dance of the pair of "animated old men" plus the advertising slogan "** really impressed the audience.
Say yesImprove sleep quality in older adultsand at the same timeRegulates the intestinal tract of the elderly, the person who invented him did capture the psychology of the elderly, and it is already a common phenomenon for people to "feel less" in old age, and the same is true for gastrointestinal problems.
It is difficult for children to see it on the shelves but not buy it for the elderly, because this advertisement has been seen by too many elderly people, and the elderly with such old age problemsIf the children do not buy it, they feel unfilialEven if the children know that it is "**, there is nothing they can do."
"Brain platinum" depends on thisCrazy advertising effectSales have increased dramatically, but with the popularity of the Internet, people have a certain understanding of many drugs, but the elderly can't play the Internet, they only know that this thing is good for their health.
But young people are not so easy to be deceived, in 2015, the formula of brain platinum was reported, and it turned out to beSuch a simple formula makes consumers "fool and lame".
The formula of Brain Platinum is:"Melatonin, oligosaccharides, hawthorn, poria cocos",That's it, the combination of Chinese and Western medicine has become a "miracle drug" to help sleep and moisten the intestines.
Melatonin is aSimilar to "sleeping pills".Sleep aids,Whoever eats has to sleepOligosaccharides are also extremely cheap sugars, hawthorn appetizing everyone knows, and Poria cocos spleen is also known.
That's itA set of "combination punches".The consumers were confused, and the elderly became the main force of purchaseIt is true that I can sleep after eating, but this is the effect of melatoninHowever, many countries are cautious about the use of melatonin.
A small dose has no effectAnyway, you can't eat the dead, you can't eat problems, and it can still play a roleThis is also the reason why "Brain Platinum" can be a big hit.
This can be regarded as a big man in the health care product industry, since it was listed in 1993, it began the "quack killing" mode, and soon broke into a fame, and they relied on the same in that eraAdvertisement, all kinds of newspaper publicity
There's another trickPainting advertisements on the walls of houses along the streets in the countryside,It only takes a very low ** to get a large area of advertising board, which also plays a great role.
Since then, it has also expanded its business scope considerablyAll kinds of nutritional products, supplements, and even began to get involved in baby food, baby milk powder and other industries, the industry is getting bigger and bigger, and it is still standing until now.
However, for health care products, the state still has relatively strict control, and so is advertising like this to guide consumersGradually, the weight of their TV commercials was reducedIt's rare to see them on TV.
And so do they"Grasped" the psychology of consumersIf you have health needs in all aspects, you will not have a problem buying these products, but whether they are effective or not depends on luck.
I think the post-60s and post-70s generations will know a little more, because of the year"Three strains".The advertising is also pervasive, but it can't help but be"Born of exaggeration, dead by rumors".
At that time, the boss of the three oral liquids was also the bossBuying a large number of advertising rights for the first time period of CCTV and local satellite TV,Then there are the whitewashed advertisements in the streets and alleys of the countryside.
Their advertising is also a completely new approachFind someone to play as a doctor and a patientThe doctor introduced the various benefits of "Three Strains Oral Liquid", and the patient also played the role of the changes in the body before and after taking this medicine.
This kind of advertising method undoubtedly broke through the audience's psychological defense, and the advertising line of "Three Strains of Oral Liquid" was arrogantly said yes"Cure the disease, health care without the disease"., which was packaged as a "miracle drug".
But its demise is also because of its exaggerated propaganda, and the reason turned out to be a bitThe old man, who had been ill for a long time, spent all his savings to buy "Three Strains Oral Liquid", but suddenly died after taking it for a while.
The family demanded compensation, and the remaining "three strains of oral liquid" purchased by the old man at that time were also after testingNon-conforming products, but the Sanzhu group is even onEven if it is a substandard product, it will not be fatalIt isThe bottom line in the healthcare industry
After some investigation, it was found that it was this old manHigh protein allergy, although the problem was found out, and the lawsuit was won again, butThe matter of "drinking three plants and drinking the dead" has also spread widely, who would dare to buy it. It was also this incident that made the "Sanzhu Group" sell in just a few years, and finally died out.
"I wasn't admitted to Tsinghua University and Peking University that year, all because my mother didn't buy me Life No. 1." I think many friends had such an idea back then, seeing other people's children drink "Life No. 1", but their own parents didn't buy it for us.
At that time, the advertisements were also invisibly engraved into our heads"Life No. 1, improve memory".Many students with poor memory also thought that after drinking this thing, words, formulas, and ancient poems were all gone.
It is to grasp the psychology of consumers, "Life No. 1" was popular all over the country at that time, and many parents were also "fooled and lame", and rich families bought them for their children, so that their children could drink until the third year of high schoolThe formula is nothing more than some essential vitamins and Chinese herbal ingredients.
It also contains:Taurine, which is something that is also added to "Red Bull".Will this child be bored with Xi?Those who are excited can't do it.
This is itA proper IQ tax, so that parents and children pay a lot, because of thisHealth supplements hit them right at their underbellySince the child did not lose at the starting line, he could not lose on the "equipment" either.
But this product quickly went wrong, and under the inspection of the regulatory department, they were found many timesUnqualified products, tax evasion by bosses, and constant disputes have made them fall off the altar for various reasons.
The only thing that can be guaranteed for health supplements is:"It can be useless, but it must not be toxic***It is precisely this reason why consumers are really interested.
Health supplements are also a thing full of randomnessSome people eat it and it works, some people eat it doesn'tThe formula is nothing more than some substances that are harmless to the human body.
"Brain platinum" captures the psychology of the old man who wants to sleep"Life No. 1" captures the psychology of parents hoping for their son Jackie Chan"Three strains of oral liquid" captures the patient's psychology of wanting to **But it also fell because it was too exaggerated.
Health supplements are captured by our ancient heritagePeople want to gain health and longevity through "food therapy".Products are sold under the guise of various efficacy.
But what you must remember is what you said at the beginningHealth products are not a substitute for medicines, nor are they guaranteed to be able to ** any diseaseSoIf you have any discomfort, you still need to seek medical attention in time, and don't treat health products as "miracle medicine".