— Preface —
Once a smash hit, now no one cares, and many health care products have fallen off the altar or disappeared in the torrent of the times.
These 5*** products are all proper IQ taxes, how many have you eaten?
— Brain Platinum —
If you want to say that the health care products that have been popular for many years, brain platinum is called the second, and I am afraid that no product dares to call it the first.
Especially its TV commercials, over the years, there have been countless pairs of ** old men and old ladies, but the advertising slogan "No gifts for the holidays this year, only brain platinum for gifts" has been repeating itself for more than ten years, which is impressive.
The explosion of brain platinum, in addition to the blessing of advertising words, and the boss behind it, should not be underestimated, he is Shi Yuzhu.
I believe that many people know a little bit about Shi Yuzhu, who graduated from Zhejiang University and is a well-deserved top student.
Some people say that he is a rich second generation and comes from a famous family, but in fact, his parents are just ordinary people, but Shi Yuzhu was admitted to a prestigious school with his talent and intelligence, and fought a beautiful turnaround.
But he was too radical with blind confidence, and could have relied on the "giant company" to become a successful entrepreneur, but because the capital chain was broken, he owed 2500 million huge debts, in order to avoid debts, had to flee to Hangzhou.
But this fiasco did not defeat him, Shi Yuzhu found new business opportunities in Hangzhou, he found that the health care products industry has a low threshold, but the benefits are considerable, so he spent a lot of money to launch his own health care product "brain platinum".
In order to make a name for himself, he tailor-made a 10-second advertisement for Brain Platinum and placed it on various TV stations, thanks to the advertising effect, during the Spring Festival, the sales of Brain Platinum soared, and the income was as high as 2100 million.
It was 200 million yuan in 2000, and at that time, it was already very good for ordinary people to have 100,000 yuan in their homes, and Shi Yuzhu received 200 million yuan a month, such an achievement made him successfully squeeze into the ranks of successful entrepreneurs.
The huge debt he owed back then was also repaid by the second spring of his career, and now more than 20 years have passed, and the advertisements of Brain Platinum are still being updated, but the major supermarkets have disappeared.
The reason is that consumers understand more and more, the so-called brain platinum, in fact, is just melatonin and starch, without any nutritional effect, and it is really not worth spending hundreds to buy some melatonin to eat.
— Chinese soft-shelled turtle essence —
When it comes to the Chinese turtle spirit, many people will think of its helmsman Ma Junren, who won three championships at the World Athletics Championships in Stuttgart in 1993 on behalf of China.
For a time, he became a well-known elite athlete in China, and he was good at using his celebrity effect to start promoting a health care product called "Chinese Turtle Essence".
"Chinese soft-shelled turtle essence" is claimed to be extracted from wild soft-shelled turtles that are beneficial to the human body, coupled with the production of Chinese herbal medicine, coupled with the endorsement of Ma Junren, there are many people who believe it, especially the elderly, Ma Junren also makes a lot of money.
But as more and more people take it, there is an endless stream of elderly people who have problems after drinking, and the reporters feel that they are tired, but they don't know if they don't check, and they are shocked when they check it.
In the production plant of "Chinese Turtle Essence", there is only one turtle, and the so-called proposed object is just a mixture of brown sugar water, and a ** was revealed.
And the "Ma Jiajun" cultivated by Ma Junren, when he participated in the Sydney Olympics in 2000, 5 out of 6 people were found to be doping.
Ma Junren flatly denied violating the rules, but his career came to an end, and he has long since disappeared after being discredited.
— Hongmao Medicinal Wine —
In addition to Chinese turtle essence, Hongmao medicinal wine is also a health care product that many elderly people once pursued wildly.
A large part of the reason why it can become popular is that the advertising is too tempting, first of all, the spokesperson is Chen Baoguo, whose good film and television image makes TV audiences very trusted.
Then there are exaggerated and false advertising words, Chen Baoguo said in the advertisement: "67 flavors of Chinese herbal medicine, effective for a variety of diseases, medicine and wine to cure diseases, choose Hongmao." ”
Hongmao Medicinal Liquor's official website is even more radical, claiming that their medicinal liquor can "cure many diseases with one medicine, penetrate three cokes with one medicine, treat multiple diseases at the same time, and treat chronic diseases quickly".
This miraculous effect immediately attracted the attention of many elderly people, because the elderly will always have high blood pressure, high blood sugar, high blood lipids and other diseases.
Hongmao Medicinal Liquor was in the limelight for a while, and its sales remained high, but as more and more consumers reported, Hongmao Medicinal Liquor's business empire also collapsed.
Hongmao Medicinal Liquor was finally punished by local regulatory authorities for suspected false propaganda and exaggeration of product efficacy, and fell off the altar.
— Mrs. Oral Liquid —
Health care products for the elderly emerge in an endless stream, and the market competition is too large, so some manufacturers have hit the idea on women, and a health care product specially created for women came into being.
This discerning businessman named Zhu Baoguo, after he put the formula he bought into production, claimed that the wife's oral liquid had an effect on the macular on the face of menopausal women.
Women are the ones who please themselves, and the wives who are not bad for money in their hands will naturally be moved for the sake of beauty, and the spokesperson for the health care product is either Mao Amin or Lin Chiling, each one is better than the other.
From January to October 2000, the sales volume was as high as 400 million.
In the domestic women's health care products market, Mrs. Oral Liquid is unbeatable, and the man behind it, Zhu Baoguo, has also completed the original capital accumulation, and has already devoted himself to other industries when the sun sets in health care products.
— Life One —
In addition to the elderly and women, even the children at home are also "targeted" by buying health care, and I believe that many post-90s generations know about the "Life No. 1" oral liquid, which claims to "supplement brain nutrition and improve memory".
Many parents who pay attention to their children's learning Xi can't help but be excited after seeing the advertisement, especially if the children at home are not enlightened and the learning Xi is not good, parents are more willing to buy and try.
Parents buy it for their children, and they don't drink it themselves, and it is difficult for adults to judge whether the child drinks it or not, and in the end it can only be said that it is spent money to buy a peace of mind.
Merchants have also caught the weakness of their parents, no matter how hard they are, they can't be bitter about their children, and no matter how poor they are, they must love their children, so many parents listen to advertisements and buy life No. 1 for their children.
But with the decline of TV commercials, nowadays, there is almost no publicity about Life One, and it has also become a unique memory for many post-80s and post-90s.
The health care products market is mixed, there are a lot of exaggerated publicity and false publicity, and the sales routines are also strange.
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