Why should an optical store and a visual insurance store do it together?
Health Perspective).
1: Traditional optical stores can no longer meet customer needs.
At present, the number of myopia patients in China is as high as 600 million, and the myopia rate ranks first in the world In terms of China's population growth and myopia population growth, it is estimated that by 2050, the number of myopia will be as high as 900 million, accounting for 67%.
2: Parents pay attention to their children's eye health.
It turns out that parents do not have a deep understanding of myopia and do not know how harmful myopia is to their children, so the business of optical stores is very good, and they can often sell a pair of valuable glasses with simple sales. In recent years, the superiority of material conditions, people's demand and attention to health have also increased significantly, and the child's vision problem is also very important, the child is myopia, often do not want the child to wear glasses too early, pay more attention to the child's eye health problems, afraid that the high myopia will affect the child's life in the future.
3. Vision insurance + optical store is an inevitable trend of development.
Why can you join a vision care optical store and bring the dead back to life?Because of the addition of vision care, the traditional optical store has shifted from glasses to eye health, which is more in line with the market demand and brings popularity to the store.
Why should an optical store and a visual insurance store do it together?
Analysis from a business perspective).
1. Demand: At present, the single model of various industries can no longer meet the needs of the market, and the transformation of traditional optical stores or traditional visual insurance stores is imperative.
2. Profit competition: a single business model has limited profit margins, and optical store investment is currently an industry with high rents and high labor profits decreasing year by year, and profits will be even lower if there is no new model to meet market demandThe glasses industry is a bit narrow to only do glasses retail, eye problems are originally prevention and control first, then glasses, and then prevention and control, which is more in line with the policy direction advocated by the state, so multiple models to increase the output of profits for traditional optical stores to increase more competitiveness.
3. Popularity competition The number of people who come to the store every day in traditional optical stores is small, glasses is a low-frequency thing, and visual protection training is a high-frequency thing, so the high-frequency of visual protection to drive the low-frequency of glasses can also increase the popularity of the store, thereby bringing more commercial value, traffic is the essence of business, what do you think?Welcome to communicate in the comment area.