It is necessary not only to have the comfort of a large space, not to suppress the human body and soul in a small space, but also to have more diversified use scenarios, business investigations, inter-provincial travel, suburban camping and other scenarios can be competent, but also the electric power battery is powerful enough, no endurance anxiety, just go, but also to have the strong blessing of the brand, so that the owner has face, want to have such a high-end pure electric MPV, it is not easy to do.
Looking at the current high-end pure electric MPV market, you will find that many car companies are just standing at the door of the high-end market, not really high-end brands, the reason is very simple, they are still on the way to impact the high-end, it is too early to call it a high-end car company, let alone not.
Said flip the table. What kind of product can be called a high-end brand?
The product must not only have the strength to lead the industry, but also have a deep and rich historical heritage, only in this way can it be called a real "high-end brand".
As a representative of luxury brands, Volvo launched a new EM90 family flagship MPV, vividly to the market - what is a real high-end pure electric MPV.
The Volvo EM90 is the culmination of Volvo Cars, combining Scandinavian design aesthetics, nearly 100 years of safety accumulation, leading intelligent safety technology and luxury experience.
What sets a premium brand apart from other brands is that it is not only the quality and experience of the product itself, but also the unique historical, cultural and commercial value. This underlying logic needs to run through the whole life cycle of the product from design to publicity.
With the launch of Volvo's all-new EM90, we have once again verified the trajectory of this logic.
High-end comes from historical precipitation
The EM90 pays tribute to Volvo's legendary Duett model launched in 1953, follows the classic carriage shape of Duett, inherits the classic design concept of Duett, and interprets the Scandinavian aesthetic classics, not only showing grandeur and powerful aura, but also setting a new standard of modern luxury.
As the first of the Volvo MPV models, Duet combines the spacious passenger space of a station wagon, the comfort of a sedan and the loading capacity of a van, and has become a popular multi-purpose vehicle for business and home use. To this day, this legendary model is still highly sought after by car collectors and enthusiasts.
EM90 adopts the family-style front face design of Volvo Cars, the Nordic Galaxy dynamic grille is composed of 115 asymmetrical ripple-shaped digital dot matrix, ** is the family's iconic T-shaped Thor's hammer headlights, and the main light group is equipped with intelligent matrix headlights with adaptive high beam function. When the vehicle starts, the headlight group is dynamically lit, and the galaxy of the front grille is lit up from both sides to ** one by one, and the galaxy glows brightly, so that your car instantly becomes the focus of attention of the audience.
Instead of following the classic "Viking Axe" shape, the rear lights boldly borrowed from the aesthetics of urban architecture and designed the "dynamic taillights of urban light and shadow", inspired by the night view of Lujiazui, as if the Shanghai Tower and its swaying reflection in the Huangpu River are connected at night.
The reason why a classic is a classic is not only because it was once all the rage, but also because it can transcend the constraints of time and space and once again glow with eternal value.
The EM90 is not only a tribute to Volvo's classic Duet, but also hopes that on the basis of inheriting and developing Duet, the EM90 can reproduce the glory of Duet in the era of intelligent electric vehicles.
High-end comes from nature
Since its birth, Volvo has been inspired by the integration of Scandinavian aesthetics and modern technology, and has developed high-end models that meet consumer needs and market upgrading trends, which is the strategy that Volvo has always adhered to.
Scandinavian design pursues functionalism, practicality first, pursuit, simplicity, naturalness, relaxation, focusing on the combination of functionality and local humanities, and continuous innovation, which is also the design concept of Volvo design, whether it is the appearance of the car, or the interior design, etc., are the pursuit of simplicity and nature, in the simplicity and nature to create "luxury".
Volvo EM90 has four colors: gilt sand, sea gray, crystal white, and agate black, of which gilt gold is Volvo's new exterior color, and they all have different inspirations**, such as gilt gold comes from the beach in the sun.
Volvo EM90's color atmosphere light comes from the Nordic natural scenery, and the designer selected 5 Scandinavian scene atmosphere modes - Nordic Aurora, Archipelago Sunset, Nordic Forest, Midsummer Light Year, Midsummer Night, as always Nordic cold wind.
Volvo EM90 interior space, if you look closely, you will find that Volvo has moved the simple and natural "Scandinavian living room" directly into the car, creating a movable living space for users, it can become your private mobile hall, carefully equipped with 21 Bowers & Wilkins speakers, providing high-fidelity 3D audio enjoyment, creating a palace-level hall-like auditory feast, and can also become your mobile meeting room, equipped with a piece of 15 in the backThe 6-inch rear cabin smart screen is convenient for you to meet at any time.
In addition, EM90 also supports a variety of intelligent scene modes, which can be transformed into bedrooms and theaters in seconds with just one key control. In this space, every luxury car owner can enjoy a good travel time, whether it is alone or with his family, it is a good soul habitat.
In addition to Scandinavian aesthetics, EM90 seems to have introduced Chinese aesthetics, inspired by the solid wood bamboo grain translucent veneer**mottled bamboo shadow, the sun shines through the bamboo forest, casting mottled bamboo shadows, like a picture full of antique flavor.
As you can see, you can hardly see all kinds of complex design elements in Volvo Cars, just the pursuit of a simple and natural, but not a stop from looking long.
The Volvo EM90 is another legacy of the electrification era for high-end users, once again profoundly interpreting the Scandinavian aesthetic as the design concept, and perfectly integrating technology and humanity.
The intelligent interaction center of the entire cockpit is concentrated in 15The 4-inch central control screen is suspended above the center console, equipped with Qualcomm Snapdragon 8155 chip, and supports 5G network, which basically covers the most advanced Internet of Vehicles functions at this stage.
Smart security is the greatest luxury
Throughout the development history of Volvo Cars, the development and promotion of the most advanced safety technology has always been the brand's development advantage, won the support and trust of consumers around the world, in the development of Volvo Cars in the past 100 years, has always adhered to in-depth front-line research, analysis of the ins and outs of real accidents, and continue to deepen the accumulation of safety technology.
In the era of fuel vehicles, Volvo is synonymous with safety, three-point seat belts, reverse child seats, side impact protection systems, urban safety systems and many other influential safety technologies were invented by Volvo.
In the era of intelligent electric vehicles, Volvo is once again leading the era of intelligent safety.
Volvo EM90 adopts a high-strength cage body design, and uses a variety of high-strength steels, including boron steel, so that the torsional rigidity of Volvo EM90 reaches the strongest in the same class of 36450N·m DEG, and the highest top pressure resistance value of 128kN in the same class, which can better protect the safety of the occupants in the car in the rollover state.
At the same time, the new car is equipped with multiple airbags around the cabin, and the double A-pillar design maintains the sturdiness of the cage safety body and reduces the blind spot of the driver in the car.
Volvo, as a great car company that engraves safety in its bones, is actually at the forefront of the times in terms of intelligent driving, and Volvo completed the first road test of autonomous driving as early as September 2012.
Volvo EM90 uses 30 sensors, namely 5 millimeter-wave radars, 8 cameras, 16 ultrasonic radars, and will use the Nivdia Orin X intelligent driving chip provided by Nvidia in terms of intelligent driving, with a computing power of 254TOPS, and the functions of the intelligent driving system include but are not limited to adaptive cruise control, automatic emergency braking, and pedestrian detection, providing more comprehensive protection for drivers and passengers.
Volvo EM90 is equipped with the World Tree intelligent safety system, based on the new sensor system and equipped with a new passive safety system, which can monitor the environment around the vehicle in real time through a variety of sensors and monitoring devices, and automatically adjust the body structure and airbag layout according to the situation to minimize the damage to passengers in a collision.
There is also the most "fragile" battery for the tram, the battery temperature control system, 5G cloud BMS intelligent monitoring, 7 24h monitoring of the battery status, and the sense of security is directly full.
Most of the safety accidents of new energy vehicles are related to batteries, and here at Volvo, the safety benchmark. The battery has built an iron wall, checked at all levels in the triple battery safety protection system, the integrated design of the battery pack body is hard enough, equipped with fire spread technology and the monitoring function of the 5G cloud BMS system, 7 24h monitoring, accurate prevention, millisecond-level power failure, and further enhances the safety of driving and riding.
Enabled by "intelligence + safety", Volvo EM90 has entered the luxury pure electric MPV market, which not only further accelerates the electrification transformation and enriches the puzzle of the product matrix, but also sets a new standard of modern luxury in the domestic MPV market, becoming a leader in the same level market.
At present, the car is evolving from a means of travel to the third living space, however, if there is no safe travel, the so-called third living space is impossible to talk about, from this point of view, safety is the greatest luxury, no matter how intelligence evolves, this will never go out of style, and looking at the million-level high-end pure electric MPV market, it can afford to support "intelligence and safety", probably Volvo EM90.