Recently, Xi'an Crescent Information Technology has ushered in a group of special guests. Shaanxi Normal University College of Liberal Arts, Folklore, Catering Big Data Analysis Research Scholar, Director of the Data Center, Member of the Food Expert Committee of the World Federation of Chinese Cuisine Industry, Founder of the "Chang'an Shiguang" Food Culture Studio, Visiting Professor of Xi'an Trade and Tourism Technician College, Visiting Professor of Shaanxi Tourism Culinary Vocational College, Visiting Professor of Shaanxi New Era Culinary School, Brand Director of Brand Western China Center, Brand Director of CCTV "National Brand - Hui Shining" Task Force, Vice President of Beijing Shaanxi Cuisine Association, Zhu Liting, Chairman of the Expert Committee of Food Culture Research and Skill Inheritance of the Provincial Association of Enjoyment, Dean of the Shaanxi Cuisine Culture Engineering Research Institute of the Xi'an Rice Association, the first batch of senior registered Chinese cooking masters, the professional committee member of the special cuisine and landmark cuisine of the China Hotel Association, the executive vice chairman of the Presidium of the Northwest Region, the chairman of the Famous Chef Committee of the Xi'an Hotel and Catering Industry Association, and the former vice president of Xi'an Trade and Tourism Technician College, Mr. Zhuang Yongquan, a national senior technician, a national judge, a senior master of Shaanxi cooking, a Shaanxi time-honored brand, a Xi'an time-honored brand evaluation expert, Mr. Li Shuiliang, Executive Vice Chairman of the Famous Chef Committee of Xi'an Hotel and Catering Association Catering Industry Association, Chinese Culinary Master, National Senior Technician, National Vocational Skills Appraisal Judge, Xi'an Three Recognized Evaluation Experts, Shaanxi Cooking Senior Master, "Great Chef" Winner Ma Jianjun, National Senior Technician, Chinese Culinary Master, Shaanxi Cuisine Grandmaster, National Judge, Senior Consultant of Shaanxi Cuisine Association, Professional Consultant of Shaanxi Hotel Association, Deputy Director of the Cultural Committee of Xi'an Hotel Industry Association, the first batch of Shaanxi Province" The honorary winner of "Great Chef", the winner of the Shaanxi Cuisine Special Contribution Award and the winner of the Meritorious Person Award, Mr. Pan Jiansheng, together with the leaders of Shangsi Catering Management, Yan Ni, the sales manager of Shaanxi Sheep Culture Catering Management, and Lu Xin, the sales manager of Shaanxi Yiyangtang Business and Technology Development (Xi'an), gathered in Xi'an Crescent Company to discuss the development and cooperation of the catering industry in the field of Internet shortage.
The meeting was presided over by Chen Feng, general manager of Xinyue Information Technology, who first introduced the company's business to the guests. Founded in 2014, Xi'an Crescent Information Technology Co., Ltd. is a professional technology company focusing on advertising planning and Douyin short generation operation, and the company's technical team is committed to developing innovative short applications in the field of short video, providing users with a better experience and interactive mode. The company has always adhered to the development concept of "effect first, honesty and trustworthiness", and has established a good market reputation and a highly responsible corporate image in the industry
Subsequently, General Manager Chen Feng shared with the participants the huge potential of the catering industry in the field of Internet. With the intensification of competition in the catering industry and the change of business philosophy, the marketing concept of catering enterprises is constantly updated, the marketing efforts continue to increase, and gradually develop to the concept of social marketing, the use of a variety of ** and ways to carry out the company's own publicity and promotion, at the same time, the network as a channel of communication and link, can allow buyers and sellers to quickly establish a close cooperative relationship, based on the Internet transaction of the catering transaction model will become a new marketing method adopted by many catering enterprises. Through well-crafted content marketing and the characteristics of the Internet, the brand will be delivered to the core target group quickly, effectively and accurately, further enhance brand awareness, and empower the catering industry.
During the conference, the participants actively discussed the cooperation model of the catering industry in the field of the Internet. The leaders of Shangsi Catering Management, Shaanxi Sheep Culture Catering Management, and Shaanxi Yiyangtang Business and Technology Development (Xi'an) respectively introduced the company's situation and said that short ** is one of the important ways of marketing in the catering industry in the future. Zhu Liting, president of Shaanxi Cuisine Engineering Research Institute, said that Internet marketing is one of the important marketing models in the catering industry, and with the rapid changes of the Internet era, today's ever-changing era must be combined with innovative marketing models to further develop. The restaurant industry must combine with today's new Internet technology to win by innovating its own marketing methods. Through this meeting, we hope to work with Xinyue Company to empower the catering industry, not only to show food to diners, but also to convey the culture and energy contained in traditional Chinese dishes, and to show and preserve China's 5,000-year-old cultural heritage in the form of food.
At the end of the meeting, Chen Feng summarized the content of the meeting and said that Xinyue Company will fully support the development of the catering industry in the field of the Internet, and hopes to make a contribution to the development of the catering industry through this symposium, so as to spread the Chinese catering culture wider and farther, so that more people can understand and inherit it.
This meeting put forward valuable suggestions for the development of the catering industry in the field of the Internet, especially the short sector, and brought forth new marketing models for the catering industry, fully demonstrating the huge potential of the catering industry on the Internet side. It is believed that with the technical support of Crescent Company, Chinese food culture will reoccupy people's vision through the mode of Internet online marketing, contribute to the inheritance of delicious and cultural heritage, and work together to carry forward Chinese culture and promote Chinese culture