In the era of high growth in the health care products industry, after finding a good market, the courage of each company owner and the ability to integrate resources are decisive, but such opportunities are becoming less and less!In the future, the competition and business environment of the health care products industry will become more and more cruel, which is determined by the macro market development structure of health care products, and any company or individual is powerless!
However, we believe that the current health care product market is still full of opportunities, as long as you choose the right health guide platform, there are still big fish in the water, but the shipping routes have become more complex and there are more reefs.
In the face of such an environment, as practitioners, we must adhere to and adhere to some essential things:
The first is to adhere to the principle of value-added products.
Value for money is my consistent value proposition to promote the Wellness Guide, and it is also the original intention of the company. However, in the health care products industry to do cost-effective, is a thing that sounds simple, it is very difficult to do a thing, many people only care about the profit and do not care about the effect, only ask the model regardless of the product, and finally make a vicious competition, into a vicious circle of low price and low quality.
Reasonable profit is the foundation of the company's development, and good products are the root of users' continuous trust in the brand, and all our businesses will adhere to these two points. Sustainable cost performance can only come from the efficiency advantage of systematization, so I recommend everyone to join a good health guide service platform and make good use of the points with scale advantages to amplify and build barriers.
The second is to return to the essence of the health care industry and return to the details.
The health care industry is very simple, and every time we do a better detail, more customers will come up with real money to support us.
When the tide recedes and the market enters the knockout stage, the competition will be fierce, but the way to compete will be simpler – whoever can get the support of customers will win the future.
We must always maintain user empathy and think about how to optimize every detail and every cost. We believe that as long as we do a little better every day than yesterday, consumers will continue to trust us.
The third is to pay attention to the stable and high-quality first-class chain and dig deep into the value of the upstream.
China has the world's largest chain system, which is the basis for the rise of many other industry brands in the past few years. However, the first chain is a common shortcoming in the health care industry, due to the excessive dependence on the model, the lack of control over product research and development, cost and quality. Although many dealers say that they serve customers, in fact, no matter what product, as long as they can sell it, they will do it if they have money to make. As a result, not only do you lose customers, but you also lose yourself, so most people always ask, "How?"Because these dealers themselves never know what to do.
I suggest that you try to rely as little as possible on the model, to pay attention to product quality, effect, service and culture, and make up more homework when choosing upstream cooperative manufacturers, after all, the future of the industry is no longer a model, it is word of mouth, and it is the ability to retain customers!
In the face of more fierce market competition in the future, choosing a high-quality health guide platform is the key to supporting product leadership and specialization. The upstream of health care products is very long, which also means that there is huge room for value creation and efficiency optimization.