Every time group operation is mentioned, the first reaction of many friends is:Private domain!That's right, in the past, the premise of group operation was that it already had a mature private domain traffic system, such as self-operated mini programs, apps, etc., and formed group new users and cold starts through the traffic of its own private domain. Alipay's merchant group will open Alipay's public domain and offline scenarios to merchants for free. Connected by merchant groupsAlipay payment success page, mini program, live broadcast room, message, membership card component, offline code scanning, IoT equipmentand more than ten scenes.
For many merchants, group operation generally needs to be established on the premise that they already have a mature private domain traffic system, such as having their own mini programs or apps, and then forming group new users and cold starts through their own private domain traffic. However, Alipay's merchant group opens free permissions to merchants, and can use Alipay's public domain and offline scenarios to provide merchants with a better group operation experience. The merchant group can connect more than 10 scenarios, including payment success pages, mini programs, live broadcast rooms, messages, membership card components, offline code scanning, IoT equipment, etc. 
Speaking of which, I believe that many business friends already want to try this product. Next, I will tell you how to open it.
The Alipay Mini Program has been opened.
Alipay corporate accounts and personal accounts (including individual industrial and commercial households) that have passed the certification
The "Merchant Fan Group" can then be found in the fulfillment center of the Alipay merchant platform to open and use the product.
How to play with the fan base after opening?At present, there are 4 main ways to issue exclusive coupons for group users in the merchant group, corresponding to different business scenarios and goals
First of all, it is polite to join the group, and when new users join the group, they can provide corresponding gifts to promote the effect of attracting new users
The second is the ** message, which can reach users who have not joined the group through message push to promote recall and subsequent conversion
Then there is the top operation position of the group, which can provide the top operation position for users who visit the group as soon as they enter the group chat to deliver coupons and promote the repurchase rate
Finally, there are group easter eggs, which can be combined with irregular activities to allow users to enter keywords to participate, improving user interaction and conversion rate.
If you are interested in Alipay e-commerce, want to know more relevant details, or encounter difficulties in the process of opening a Mini Program store, you can leave a message or private message in the comment area, and we will be happy to help you.