I support being a personal IP, and I support everyone who has the ability to be a knowledge blogger, not just to make money, because I think it's very meaningful.
In the era of Internet short**, China has given birth to many phenomenal personal IPs, such as Li Ziqi, such as my favorite teacher Luo Xiang. And Zhang Qi is also a knowledge blogger I like very much, although I think the chicken soup theory she talked about has little effect in actual business, but I still like to listen to it, because after listening to it, it makes people feel very comfortable.
Such a pan doesn't make sense to me.
Making a personal IP is not as simple as just attracting people's attention, but it must be recognized by fans.
We need to influence and resonate with a group of people through continuous content output, and become the opinion leader of this group of people, which is the so-called KOL, key opinion leader.
This matter is of great significance, and real IP bloggers have considerable social influence.
Some people think it's a difficult thing to do, but I think most people think it's complicated.
Actually, we just need to figure out a few things.
First of all, what we share must be valuable, and only what is valuable to others will be recognized by fans.
Secondly, we have to be sincere enough that everyone has a shining point and an area of expertise. As long as you find your own shining points and areas that you are good at, you can share them sincerely enough. It's the same as making friends, as long as you are sincere enough, you can definitely make friends.
Finally, we have to understand that no matter how hard we try, it is impossible to be recognized by everyone, so the number of fans and the number of ** do not mean much to bloggers, as long as the group of people who can empathize with themselves pay attention to recognition.
Of course, IP monetization is also an extremely important part, because few people can always do a public welfare thing. The monetization of bloggers must be based on providing value to fans, which can be based on the sharing of good things, the integration of resources, and the payment of knowledge.
For bloggers, whether it is to bring goods, pay for knowledge, or do a community, the key is to make a reasonable profit, otherwise it is easy to let your personality collapse, and all your efforts in the early stage will be burned.
In general, I think it is very meaningful to do personal IP, not only to make money, but also to let your thoughts and abilities influence and help a group of people, which is a very interesting thing in itself. Just for the sake of KOL (Key Opinion Leader), the title of Key Opinion Leader, this thing is very attractive.
Finally, I would like to emphasize that being a personal IP is by no means an Internet celebrity, don't fall into the wrong path of grandstanding, by rubbing hot spots, there is no lower limit to eyeballs for IP.
The most important thing to do IP is to be sincere enough.
I am Gao Hongye, a live broadcast venture capitalist, join Brother Hong's circle of friends, make more friends, and step on fewer pits.