Xinhua News Agency, Hangzhou, Dec. 15 (Xinhua) -- Let the "event economy" continue to burn out.
Xinhua News Agency reporters Xia Liang, Chen Di, and Lu Xianting.
On the 13th, the FIVB Women's Volleyball Club World Cup and the BWF World Tour Finals, two top international events, were launched in Hangzhou, the "City of the Asian Games". Just a few days ago, the ITTF Mixed Team World Cup also came to an end in Chengdu, the "City of Universiade".
In the middle of winter, the public's enthusiasm for the event did not gradually cool with the chill. After experiencing the Chengdu Universiade, Hangzhou Asian Games and other grand events, the "event economy" has emerged in many cities in China, showing the fiery vitality of China's economy after the three-year transition of new crown epidemic prevention and control. Taking the opportunity of holding major sports events to increase the attention of the city, promote the transformation and upgrading of the city's industry and the high-quality development of the economy, the "Yisaiying City" is bringing new momentum and more possibilities to the high-quality development of China's economy.
Subheading) Hangzhou ushered in the "Tournament Week".
Which one is better to see", these days, this question has become a "happy trouble" for many sports fans.
From December 13th to 17th, the BWF World Tour Finals were held at the Hangzhou Olympic Sports Center Gymnasium, bringing together a number of top badminton players in the world, including Denmark's Viktor Axelsen in men's singles, South Korea's Ahn Se Ying, and women's singles world No. 1 player An Seying, as well as Chen Yufei, Huang Yaqiong, Tai Tzu Ying and other top badminton players.
At the same time, the champion and runner-up women's volleyball club teams from all continents, plus the top teams of the host country, also gathered in Hangzhou at the same time, and six teams will compete for the crown of the world's top professional women's volleyball club competition at the Huanglong Sports Center.
In addition, on the same day as the end of the two competitions, the Hangzhou Marathon, which has 36,000 participants, will also start at the Huanglong Sports Center.
It is worth mentioning that this is also the first "event week" ushered in by Hangzhou after the Asian Games. Jin Chenglong, director of the Hangzhou Sports Bureau, said at a press conference for the BWF World Tour Finals, "In the post-Asian Games era, we will hold high-level events at different Asian Games venues every year. ”
In the opening match of the Women's Volleyball Club World Cup on the 13th, the Tianjin women's volleyball team defeated the Brazilian Minas women's volleyball team, the runner-up of the South American Cup, 3:0. After the game, Tianjin team head coach Wang Baoquan praised the atmosphere of the event, "The stadium is very good, the fan attendance rate is very high, and the layout of the whole stadium is very reasonable, which allows us to hear the fans cheering for us at a very close distance, which lays a solid foundation for our team's final victory." ”
Zhang Yadong, deputy director of Zhejiang Provincial Sports Bureau, said that the Women's Volleyball Club World Cup is a new starting point for the continuous amplification of the "Asian Games effect" and the construction of a "strong province for events".
Li Qidi, Dean of the School of Physical Education and Health Sciences of Zhejiang Normal University, believes that behind the frequent holding of a series of major events, Zhejiang has made full use of the dividends and opportunities of the Asian Games resources, continued to enhance contacts and exchanges with international sports organizations, focused on introducing major international events, actively cultivated the event economy, and made every effort to build a "famous international event city" golden business card.
Sub-heading) Go both ways, take advantage of the momentum and build a city of events.
The city becomes the event, and the event makes the city, which is a "two-way run".
On the eve of the closing of the Hangzhou Asian Games, Hangzhou held a press conference to officially announce that it will build an international "competition" and "meeting" city: by 2025, Hangzhou's characteristic competition system will be initially formed, and it will successfully bid for 3 top events of international individual sports organizations, hold more than 10 international and domestic high-level events every year, and more than 6 well-known brand events in HangzhouBy 2035, we will establish a competition system that matches the world's first-class cities, and strive to hold another high-level comprehensive event and 3 to 5 top individual events such as the World Championships and the World Cup.
Yao Gaoyuan, mayor of Hangzhou, said at the press conference that Hangzhou has first-class comprehensive strength and the ability to hold large-scale events, and the creation of a city of international "competitions" and "meetings" is a "two-way rush" between the city and sports, and "hand in hand" between Hangzhou and the world.
Aiming at the development goal of becoming a city of international sports "competitions" and "meetings", Hangzhou is not the only one. In January 2020, the construction plan to create an international sports event capital was proposed for the first time in the work report of Harbin. In March of the same year, Shenzhen promulgated the "Several Measures on Accelerating the Innovation and Development of the Sports Industry", proposing to accelerate the construction of an internationally famous sports city. In September 2021, the "Outline for the Construction of Chengdu World Famous Event City" was released, announcing that Chengdu will focus on building a world famous event city system of "two cities, four centers and one pole", and promote sports to help urban development and integrate into citizens' lives at a higher level.
Chen Guoliang, a professor at the School of Economics of Zhejiang University of Technology, said that the sports event industry is a green industry for urban economic growth, and the role of large-scale sports events in the urban economy is multifaceted and multi-dimensional, which can bring huge economic and social effects to the host area, such as improving the city's infrastructure, promoting the development of urban tourism, effectively attracting foreign investment, and broadening the consumer market.
In the context of the rise of 'national fitness' as a national strategy, the development goal of 'sports power' and the establishment of a 'dual circulation' economic pattern, high-quality development has not only become a strategic choice for the sports industry, but also a value orientation that highlights the needs of the people for a better life. Zheng Fang, a professor at the School of Education of Zhejiang University, said that sports events are the core products of the sports service industry, and the consumption of sports events leads the development of sports consumption, which is also the proper meaning of promoting the high-quality development of the sports industry in the new era.
Subheading) Sports Empowerment The event economy has become a "new driving force" for economic development
According to the data, the total market development income of the Hangzhou Asian Games and the Asian Para Games exceeded 5.3 billion yuan, of which the Hangzhou Asian Games collected a total of 176 enterprises in 118 categories, with a sponsorship amount of more than 4.4 billion yuan, both the sponsorship income and the scale of sponsors were the largest in the previous Asian Games. In terms of ticketing, the total number of tickets sold for the Hangzhou Asian Games exceeded 3.05 million, and the total ticket revenue exceeded 6100 million yuan, also remarkable.
However, this is not all there is to the economy of the Asian Games. The Zhejiang Provincial Bureau of Statistics has estimated the impact of investment in the preparation stage of the Hangzhou Asian Games on Hangzhou's GDP, fiscal revenue and employment, and speculated that the investment in the Asian Games will pull Hangzhou's GDP by about 414.1 billion yuan, accounting for 76%；The amount of fiscal revenue was about 103.3 billion yuan, accounting for 82%；The number of employed people was about 670,000, accounting for 24%。
In recent years, in the vast countryside, the strong integration effect of sports events and sports tourism is also transforming the natural resources of "lucid waters and lush mountains" into "gold and silver mountains" that empower industries and revitalize the countryside. The popularity of "Village BA" and "Village Super" in the southeast region of Guizhou has driven a substantial increase in local tourism, accommodation and catering related income, and helped the sales of special agricultural products through public welfare live broadcasts, transforming event resources into development benefits of rural industries, and becoming a new engine and new driving force for the construction of beautiful villages.
According to the China Urban Sports Consumption Report, as one of the world's largest sports and leisure consumption markets, the current scale of sports consumption in China is about 15 trillion yuan, which is expected to grow to 2 in 20258 trillion yuan. Sports and leisure consumption has increasingly become a new driving force for local economic development, making important contributions to expanding domestic demand, promoting consumption and stabilizing growth.
To attract traffic through competitions, promote flow through competitions, and realize the integrated development of "events + tourism", "events + cultural creativity", "events + exhibitions" and "events + commerce", sports events are bringing huge multiplier effects to local economic development. "This fully proves that the event economy is the 'new driving force' and 'new engine' of China's economic development, the 'new carrier' and 'new path' for expanding domestic demand, promoting consumption and stabilizing growth, and the 'weather vane' and 'pressure reducing valve' that leads the masses to establish a healthy lifestyle. Li Qidi said. (ENDS).