Ping An Property & Casualty helped the Leiling Lychee Cultural Festival to be carried out smoothly. Information**.
The "Millions and Thousands Project" is an important step for Guangdong Province to achieve high-quality agricultural development, rural modernization and common prosperity for farmers. Ping An Property & Casualty Insurance Co., Ltd. Shantou Central Branch (hereinafter referred to as "Ping An Property & Casualty Shantou Central Branch") takes the high-quality development of agricultural insurance as the direction, gives full play to the role of insurance as a "guarantee base", actively develops various insurance products to cover risk needs, tightens the "safety belt" for grain production in counties, towns and villages, and helps the development of local characteristic industries.
Written by Xie Jialong.
Optimize supply to help the development of characteristic industries.
Chaonan Leiling Town is located at the southern foot of Danan Mountain, where the climate is humid, the sun is sufficient, the land is fertile, and there are 4The 40,000 acres of lychee forest is the "hometown of lychee in eastern Guangdong". Since the beginning of this year, Ping An Property & Casualty's Shantou Central Branch has focused on the high-quality development of the "Three Rurals", actively established assistance and communication channels with the people of Leiling Town, and became a party building and co-construction partner with Donglao Village, Leiling Town, to help the development of characteristic industries such as lychee and mandarin orange in Leiling.
At the end of June, Ping An Property & Casualty's Shantou Central Branch donated 300,000 yuan to support the development of lychee and citrus industries in Leiling Town. Among them, 150,000 yuan was used to entrust the Leiling Town Lychee Association to establish a smart agriculture demonstration base in Ping'an Lixiang Township, promote green ecological planting technologies such as soil data monitoring and scientific use of chemical fertilizers and pesticides, and protect the ecological environment while improving the level of lychee planting in Leiling Town100,000 yuan will be used to support the 2023 Leiling Lychee Festival and promote the promotion of Leiling Lychee culture50,000 yuan will be used to support the development of lychee and citrus industries in Leiling Town, driving farmers to increase their income.
In addition, at the Chaonan Leiling Lychee Cultural Tourism Festival on July 1, Ping An Property & Casualty's Shantou Central Branch not only showed and publicized Ping An's smart agriculture system and insurance products such as picking insurance developed for farmers, but also assisted farmers in promoting agricultural products through multiple channels and methods, and also subscribed for 3,000 catties of lychees on the spot to help fruit farmers increase their income. At the same time, the company signed a strategic development agreement on smart agriculture in Leiling litchi industry with Leiling Town**, and the two sides will continue to strengthen communication and cooperation on industrial assistance, product promotion and other projects, and work together to promote rural revitalization.
In terms of the citrus industry, Ping An Property & Casualty's Shantou Central Branch has taken the initiative to understand and meet the insurance needs of the grassroots party committee, the first and the local people, and actively explored new ways for grassroots financial institutions to support the development of rural industries through joint construction with the party building of Donglao Village. "The company will help the rural grassroots to upgrade the party and mass service facilities and establish an industrial base for getting rich from the two directions of building a party building base and a rich base. The person in charge of the Shantou Central Branch of Ping An Property & Casualty said.
Helping the lychee and citrus industry in Leiling Town is one of the many measures taken by Ping An Property & Casualty Shantou Central Branch to actively support the development of regional characteristic industries. In recent years, the company has focused on the county, town and village markets, combined with the "Millions and Millions Project", focusing on supporting local advantageous industries, such as the textile and garment industry in Chaonan and Chaoyang and the toy creative industry in Chenghai District. Through in-depth research on the characteristics of industrial risks, we actively develop insurance products to cover risk needs, and provide comprehensive insurance services for advantageous industries through first-class products such as "Happy Enterprise e-Sheng" and "Small and Micro Enterprise Treasure".
Disaster prevention and loss reduction to protect the interests of farmers.
Meteorology and insurance are an important part of the country's comprehensive disaster prevention and mitigation undertakings, and under the guidance and support of the Shantou Meteorological Department, Ping An Property & Casualty Shantou Central Branch actively promotes the "Meteorology + Insurance" model to escort the development of rural industries.
In recent years, with the vigorous development of leisure agriculture and rural tourism, more and more people are engaged in farmhouse entertainment and outdoor experience tours, but most of the rural agricultural experience sites are at the foot of the mountain or in the open field, and the buildings do not have lightning protection facilities, coupled with people's lack of awareness of lightning disasters, there is a greater risk of lightning disasters.
Based on the actual situation, the company promotes the implementation of Shantou's first "lightning disaster relief insurance" in Chenghai District, and protects the rescue expenses incurred by lightning disaster workers in the insured area, which has important value and significance in diversifying risks, protecting people's livelihood and reducing local financial pressure.
Jin Jiashun Ecological Planting and Breeding Cooperative is the first enterprise to sign the "lightning disaster relief insurance", and its person in charge, Jin Zhuoman, believes that the insurance has an important role in guaranteeing the development of leisure agriculture and the realization of transformation and upgrading.
On September 6, Ping An Property & Casualty's Shantou Central Branch successfully signed the first policy-based meteorological index insurance for vegetable planting in Shantou City. The insurance can monitor the corresponding climate data of "cooling, heavy precipitation and strong winds" for farmers, and take the initiative to pay the corresponding insurance compensation to farmers when the compensation index is triggered, which greatly improves the convenience and timeliness of vegetable planting farmers' claims and is of great significance to support farmers' post-disaster recovery.
The relevant person in charge of the Shantou Central Branch of Ping An Property & Casualty Insurance said that at present, the vegetable planting area in Shantou City exceeds 600,000 mu, which is very vulnerable to the impact of meteorology such as cooling, heavy precipitation and strong winds in the daily production process. Ping An Property & Casualty Shantou Central Branch will go deep into the front-line farmers, vigorously promote vegetable insurance, and ensure the healthy development of Shantou's vegetable planting industry.
Agricultural insurance plays an important role in stabilizing farmers' incomes, promoting the development of modern agriculture, and promoting the revitalization of rural industries. Ping An Property & Casualty Shantou Central Branch actively carried out policy-based agricultural insurance services, conducted in-depth research on farmers, collected farmers' needs for policy-based agricultural insurance, and continuously improved the level of agricultural insurance services, so that more farmers could enjoy the risk protection of policy-based agricultural insurance. Including the policy-based vegetable planting meteorological index insurance, as of October, the policy-based agricultural insurance coverage area of Ping An Property & Casualty Shantou Zhongzhi exceeded 20,000 mu, with a cumulative insurance amount of more than 60 million yuan.
In addition, the company actively carries out policy-based rural housing insurance services, and in 2023, it will cover more than 70,000 rural households in Jinping District, Longhu District and Haojiang District of Shantou, with a cumulative insurance amount of nearly 800,000 yuan.