In all the car cultures, off-road and tourist self-driving in the mountains and outdoors are another major category besides the track and city cars. With the upgrading of the domestic automobile industry, the maturity of the consumption environment and automobile culture, especially the recent increase in consumers' attention to their own health, the demand for off-road and outdoor vehicles in the Chinese market is increasing.
And if you had to choose one of the many car brands to protect your adventures in the wilderness, there is no doubt that Ford will be one of the leading brands. With a history of 100 years, it has not only made great contributions to the production and manufacturing of automobiles, but also the originator of pickup trucks and hard-core off-road SUV models. More importantly, when everyone is all in electrification, Ford, which is keenly aware of user needs and market trends, has been polishing its own stronger market segments, and has begun to accelerate the introduction of its more appealing and influential products, services and ecosystems into China.
Genes and strength are the foundation of "wild".
On December 20, 2023, the Ford Night was held on the banks of Dianchi Lake in Kunming, the "Spring City". At the same time, a new generation of Ford Ranger Ranger, an important member of Ford's "hardcore off-road" product matrix, was officially launched. The new car is produced locally by JMC Ford Technology and launched 23T gasoline and diesel power, divided into three series of mountain and forest version, exploration version and field version, a total of 15 models for consumers to choose from, the price is 14580,000-24480,000 yuan.
In the fuel vehicle market in recent years, there are few eye-catching models, and the Ranger is listed with such a **, which is equivalent to a hard blow to many domestic models. If the Ford F-150 Raptor, which has been introduced to the Chinese market, is a flag, then the Ranger, known as the "Little Raptor" by users, is the main commander of the real battle.
Looking at the current pickup market, it has the same 2The mainstream medium-sized pickup truck with 3T power and strong four-wheel drive off-road ability, even if it is a self-owned brand product, even has a price of about 150,000 yuan. This means that the new car has an advantage over some domestic brands in terms of price alone, not to mention that it also has the blessing of Ford's brand, genes and technology. This gives it a strong competitive edge in its class, as evidenced by the fact that the Ranger Ranger 1st Edition, which was sold out in three hours after a limited pre-sale of 800 units at the Chengdu Motor Show, sold out in three hours.
With Ford's technical background, the Ranger is powerful enough to be convincing. It is equipped with 2The 3T gasoline diesel engine is equipped with the same EcoBoost engine as the Ford Explorer and Mustang, which can output 190kW of maximum power and 450Nm of peak torque, while the diesel version is 137kW and 470Nm, and both versions are available with 6MT and 8AT gearboxes. Depending on the configuration of the model, the new car also provides front and rear axle differential locks, rear-wheel drive timely four-wheel drive, full-time four-wheel drive, wading detection, transparent chassis, off-road creep mode, off-road turning assist, tank U-turn, steep hill descent and other functions, and the Wild Land series models are also equipped with Ford's exclusive patented Watt linkage rear suspension, showing undoubted off-road ability.
The size of the medium-sized positioning makes the new car super practical, its length is more than 5370mm, the wheelbase reaches 3270mm, the layout of two rows of 5 seats can meet the needs of the ride, the rear cargo bed is used to pull goods, and the volume is not to mention the outdoor fishing and camping. At the same time, under the general trend of pickup truck passengerization, the intelligent configuration of the new car has also maintained a high starting point, and the whole system is equipped with a keyless entry one-button start, LED headlights, and a tailgate lifting boost to 123-inch gauge +12The 1-inch central control screen is upgraded to the Qualcomm 8155 chip and 4G 5G OTA, and a full set of Ford L2 intelligent driver assistance systems, CarPlay and standard Sport, Economy, Off-road, Snow and other driving modes are available on the mid- and high-spec models. Such a configuration is rare not only in China, but also in the global market, which shows Ford's sincerity.
For the convenience of users, the new car also fully reserves the modification space, and provides the official personalized modification plan and original parts, and the first is also the same as the independent brand, which can be said to be very thoughtful.
"Wild" has to be fun, but also "wild" to be at ease
Consumers generally think that if they want to have enough confidence to explore in the wilderness, they must not be able to do without a car with excellent off-road ability. But in fact, the model product is only one aspect, and the complete off-road product + service ecology is the comprehensive guarantee for users to have fun and peace of mind.
In addition to the Ford F-150 Raptor that has been introduced into JMC Ford technology, the Ranger on the market this time, and the hardcore SUV Ford Bronco that will be domestically launched next year will form Ford's vertical and horizontal "hard off-road" product matrix. At the same time, Ford Zongheng will create customized test drive exploration and professional experience projects for users, allowing users to enjoy a full-link immersive outdoor off-road vehicle experience from pre-sales to after-sales.
Ford Zongheng is a new channel brand launched by Ford in China for outdoor off-road life enthusiasts, bringing a full range of outdoor off-road services and new outdoor off-road lifestyle experiences through outstanding outdoor off-road products, a variety of personalized modifications, and a global community experience. There are very few car brands that will completely introduce the world's resources and ecology into the Chinese marketIn the field of off-road and pickup trucks, Ford's global status determines that they have unique genes, culture and user accumulation.
Although the term "full life cycle" is not uncommon, it is rare in the off-road field, and to be truly all-round, it needs to be close enough to the user and make a lot of effort. Ford's "approach" is equivalent to a demonstration for the domestic off-road segment. Focusing on the needs of the whole life cycle of off-road vehicles and different scenarios, Ford Zongheng has created a "Vertical and Horizontal Worry-free" service brand, and launched ten off-road services covering the before, during and after off-road operations, striving to allow users to enjoy all-round support and protection. If off-road, it can provide cross-city transportation, maintenance, temporary replacement of modified parts storage and 24-hour express delivery;There are full-time roadside assistance and support vehicles in off-road;After off-road, there are deep fine washing, off-road parts can be replaced at will, wearing parts can be replaced free of charge, and even the industry's first official second-hand modified parts consignment service is provided.
In this day and age, it is important to build a complete off-road ecosystem, build a communication platform, connect online and offline, and gather enthusiasts and let them form their own circles. To this end, Ford has launched a new outdoor off-road product purchase platform "Ford Zonghenggou", focusing on vertical shopping of outdoor off-road products and modified parts.
Next, Ford Zongheng has also launched outdoor off-road community activities covering the world, created a number of "China YYPG" off-road life experience centers, and selected 24 officially recommended routes. It is reported that more than 70 "indulgence spaces" have opened this year, and Ford will also carry out 2,400 professional off-road experience activities across the country, extending the interest to both online and offline. This series of services and initiatives are trying to give users the confidence to not only have fun but also feel at ease.
Globally, Ford is synonymous with pickup trucks, with sales of nearly 50 million units in its pickup truck family, the F-series being the best-selling pickup truck series in the world, and the Ranger having accumulated sales of more than 8 million units. At this juncture, the most suitable Ranger for China will be introduced into the market, which will inevitably accelerate Ford's off-road ecological layout again.
It can be said that the launch of new cars is important, but the launch of a series of services by Ford Hengheng cannot be ignored, and together they mark the acceleration of Ford's development again. With this as the fulcrum, Ford Zongheng will launch more off-road routes through the global community, provide more supporting products in "Ford Zongheng Buy"**, and make off-road more at ease through the "Zongheng worry-free" service, leading users to "play out of line" and "wild out of position" to explore the broader world. For users who choose Ford, they just need to go wild with confidence, and leave the rest to Ford Zongheng.
Producer丨Yu Lin Editor-in-Chief丨Wu Zhuwei.
Written by丨laot operation丨Jiang Xiaowen.
* JMC Ford.