After 35 years of hard work, Soundking Group has created brilliant achievements.
35 years ago, Soundking from the initial idle medicine warehouse of less than 80 square meters, to the present 18With a 50,000-square-meter science and technology intelligent manufacturing park, Soundking has become a leader in the professional audio industry with strong technical strength, rich industrial chain and strong brand camp. Over the years, Soundking has witnessed the ups and downs of China's music industry, inherited the rich accumulation of China's music industry, and in this new era, Soundking has once again started a new journey.
Today, the D** digital audio and video engineering network will give you an in-depth introduction to the three transformations and transformations of the sound king, and see how this excellent private enterprise has grown step by step into one of the leading enterprises in the global audio and intelligent integration industry.
Soundking brand matrix.
The first metamorphosis
In the autumn of 1988, Dongqian Lake Audio Equipment Factory, the predecessor of Sound King, was founded on the shore of Dongqian Lake in Ningbo, which was founded by Mr. Wang Xianggui, the chairman of the board of directors, with an investment of 20,000 yuan, with only more than 10 employees at that time, and the assembly of cartons as the leading product.
Although the scale of the factory is very small, Chairman Wang Xianggui has a persistent and firm business philosophy: "To make products is to do quality, and to do quality is to be a person." It is with this belief that many people remember "small Ningbo, good plug".
The earliest depot factory (1988) was started
In 1994, Chairman Wang Xianggui was introduced to participate in the World Audio Equipment Expo in Las Vegas, USA, and the dazzling exhibits opened his eyes, and what shocked him even more was that almost all of these exhibits were foreign brands, and there were few Chinese brands. Wang Xianggui secretly decided that what foreigners can make, Chinese can also make. It was this expo that opened Wang Xianggui's horizons, and thus contributed to Wang Xianggui's transformation and upgrading from the audio plug to the production of audio accessories.
After returning to China, Chairman Wang Xianggui overcame public opinion, aimed the products at the international market, relying on the "high quality and low price" of the products, and the foreign enterprises in the international market started a first-class war, and also attracted the attention of many large foreign enterprises. The Las Vegas Expo has become a major turning point in Chairman Wang Xianggui's life, and since then, the company's sales have expanded rapidly. As soon as he had savings, Wang Xianggui devoted himself to the research and development of new products, and developed a variety of professional audio equipment with independent intellectual property rights, which is enough to compete with international brands in terms of quality and timbre quality.
At this time, Soundking officially completed the transformation from an unknown accessories manufacturer to a professional audio equipment manufacturer.
The second metamorphosis
October 15, 2005, 1850,000 Soundking Industrial City was completed and renamed as Soundking Group, with more than 2,000 employees and more than 4,000 varieties of products covering 8 series. In 2007, although the overseas sales prospects of Soundking were bright, Chairman Wang Xianggui suddenly launched a development strategy of "SoundKing's return", turned his attention to China, and began to attack the city in the domestic market flooded with foreign brands.
In the 2008 financial crisis that swept the world, although the revenue of Soundking's overseas market fell by nearly 30%, the domestic market has done well, making up for the loss of overseas markets.
From 2008 to 2009, in just over a year, it successfully acquired the world's three well-known audio brands Studiomaster, CADAC and Carlsbro, which have a history of more than 40 years, especially CADAC, which is the embodiment of the world's high-quality mixers, 70% of the world It has its presence in the top places, occupying the commanding heights of technology for the sound king. Later, Soundking also acquired PGS, a well-known American film brand.
Since then, Soundking no longer relies on a single brand to fight alone, but multiple brands go hand in hand and multi-prongedly. It has formed a strong brand camp and diversified brand strategy with 7 major brands, and the overall brand market value has reached more than 4 billion yuan (600 million US dollars).
In addition, Soundking has been awarded the Global Innovation Network Soundking Industry Innovation Demonstration Base by the United Nations Industrial Development Organization, and has been awarded the scientific research platforms and honors such as the National Enterprise Technology Center, Academician Workstation, National Postdoctoral Workstation, National Cultural Industry Demonstration Base and National Cultural Export Key Enterprise by many national ministries and commissions, and ranked 16th in the world among the top 225 professional audio and musical instrument industries in the world by international authoritative institutions.
The sound king has become one of the top professional audio equipment manufacturers in the industry.
The third metamorphosis
Changes in the field of cultural production have always been closely related to scientific and technological progress. At present, the digitalization of the cultural industry is advancing in parallel on two paths: one is the rise of emerging industries, and the other is the digital transformation of traditional industries. Chairman Wang Xianggui keenly grasped the digital outlet, so that Soundking relied on scientific and technological innovation to forge the core of products, continuously extend the cultural industry chain and optimize the structure, and become a trendsetter in the transformation of cultural enterprises
Since then, SoundKing has entered the third stage of development.
In terms of business model, Sound KingIt will be transformed from the original sales of a single series of products to the integration of six product systems, including intelligent systems, audio systems, advanced systems, supporting systems, lighting systems, and musical instrument systems
In terms of difficult technology research and development, Soundking has invested a lot of money and successfully developed many high-precision products, as a global audio industry group, since 2017, Soundking has created a more mature intelligent audio system overall solution for specific application scenarios. At the same time, we have made precise layout, closely followed the general trend of the market, invested heavily in independent research and development of a number of intelligent control software and hardware systems, conquered a number of technological highlands in the industry, integrated a variety of technologies, endowed with the integration of smart systems, and strived to create new technologies and new models for future smart cities, and became the first international and domestic independent intellectual property rights of the first intelligent system solution provider and service provider.
SoundKing's R&D bases in different countries.
In order to better enhance the strength of technological innovation, Soundking adheres to the business philosophy of "excellence and pursuit of excellence", and in 2023, it will spend more than 60 million yuan to establish a 12,000-square-meter audio innovation technology experience hall integrating the display and application of the whole industry chain. Here, everyone can experience the various types of applications and future development trends of audio products, and the international advanced immersive sound audio technology promotes the engineering and industrialization of the practical application of immersive sound. Soundking has also made great efforts to create an AI wired and wireless intelligent conference system experience room, redefining the way of meeting and providing an intelligent and efficient experience. In addition, there is also an intelligent audio command center, which integrates information center, decision-making room, leadership cockpit, and virtual studio to achieve intelligent digital operation.
Deep cultivation and continuous innovation. China's ingenuity is well-known all over the world. Today's Soundking has stood on the historical stage of economic globalization competition, established a perfect business framework covering the world, realized the global industrial layout, and become a banner at the top of the industry.
3,000 square meters of sound ** and stage art technology comprehensive experience hall.
Conclusion:
Looking back on history, Soundking has always adhered to its original intention and moved forward steadily in the audio industry, not only becoming one of the leading enterprises in the intelligent integration industry in China and even in the world, but also firmly gaining a foothold in the international market. In 35 years, the king of sound finally became king!Every transformation of Soundking has witnessed the prosperity and development of the industry.
Looking forward to the future, Soundking will continue to explore and innovate and lead the industry with the spirit of challenging itself and striving for progress, along with the established strategic development goals.
Time has passed, and the story of the sound king has endured.