After the news of Dongfang Xiaosun's resignation was released, Dong Yuhui became the new person in charge of Dongfang Selection. However, although the overall situation has been determined, I don't think Dong Yuhui should continue to stay in Dongfang Selection. First of all, the farce ended with the departure of the CEO, which not only brought a serious impact on the company's stock price** and market capitalization, but also led to a large loss of fans from the official account, while the sales of rival Gaotu Jiapin skyrocketed. This series of problems shows that a personalized IP-centric business model is very dangerous for enterprises. Second, an organization's over-reliance on one individual is risky, which can lead to a collapse of the personal image or conflict with the team. Therefore, I think it may not be a good choice for Dong Yuhui to continue to stay in Dongfang Selection.
After this farce, the evaluation of Dongfang Selection is getting lower and lower, and the stock price is also following. At the same time, Dongfang Selection's official account has also lost serious fans because of this farce, which is a big blow to an e-commerce platform that pays attention to brand image. Stimulated by competitors Gaotu Jiapin, their sales skyrocketed, further weakening the competitiveness of Dongfang Selection.
However, the problems posed by farce are more than just these superficial losses. As an e-commerce platform, relying too much on personalized IP will lead to the risk of the enterprise being concentrated in one person. Whether it is the collapse of personal image or the conflict between the individual and the team, it can have a serious negative impact on the business. Therefore, a business should constantly standardize and improve its own business model, and cannot rely too much on personalization, otherwise it will be difficult to continue.
In addition, Dong Yuhui as an individual, his ideals may not be consistent with the actual situation of Dongfang Selection. Many people like Dong Yuhui, not only because of his literary brilliance, but more importantly, his pure and honest temperament is very rare in the current capital market where interests are paramount. However, in the course of the development of Dongfang Selection, he may have found that this platform has drifted away from the dream he is pursuing. On the live broadcast field, he was faced with the dilemma of choosing between sticking money and selling;In business, he has to deal with more conflicts of interest;Now, he also needs to face the outside world's doubts about the company's internal contradictions. In such a complex and profit-driven environment, Dong Yuhui may not be suitable to continue to stay in Dongfang Selection, and may not even be suitable to enter any company. Because he may be better suited to a simple environment, focused on selling goods, and swimming freely in the sea of culture with consumers.
However, the reason why Dongfang Selection was able to attract Dong Yuhui in the first place was not only the original intention of agriculture that they adhered to together. This platform has given him a stage where he can realize his dreams, and on this stage, he can truly maintain his original intention and not be disturbed by the outside world. However, the changes in the current market and the conflict of interests will make him feel confused and constrained, and whether his dream can be realized in the capital market is also a big question mark. Therefore, I think that Dong Yuhui is not suitable to continue to stay in Dongfang Selection, and may not be suitable to enter other companies.
The CEO is about to leave, and Oriental Selection is about to usher in a new situation. Although the overall situation has been decided, in my opinion, Dong Yuhui should not continue to stay in Dongfang Selection. First of all, this farce has brought serious losses to the company, and the stock price**, market value shrinking, official account loss of followers and other issues have highlighted the risks of personalized business model. Secondly, Dongfang Selection's pursuit may not be in line with Dong Yuhui's personal ideals, and he is more suitable for a simple and pure environment. Therefore, I believe that Dong Yuhui is not suitable to continue to stay in Dongfang Selection, nor is it suitable to enter other companies. In the end, I hope that he can find his own stage in an environment that suits him and realize his dreams.
Some people believe that Dong Yuhui's resignation was premeditated, and the purpose was to shift Dongfang Selection from an individual to a collectivized business model. However, in my opinion, Dongfang Selection should not rely too much on individualization, but should focus on the development of overall strength, establish a sound management mechanism and business model to ensure long-term stable development. A personalized business model may be a temporary boom for a business, but it is not sustainable in the long run. Therefore, Dongfang Selection needs to think about how to establish an advantage and characteristics that can still attract consumers without personal IP, so as to ensure the long-term development of the enterprise.
For Dong Yuhui personally, perhaps he needs to find a platform that suits him, a place that can truly reflect his ideas and values. In the capital market, he may face various challenges and **, but only by sticking to his original intention can he maintain his values in the torrent of business. For those companies that pursue personalization, they also need to think about how to maintain their personal characteristics and brand image, while building an advantage and characteristics that can still attract consumers without personal IP. Only in this way can enterprises be invincible in the highly competitive market.