It was cold in Beijing, but there was no snow.
The interior of the Oriental Selection has not been peaceful recently.
The boomerang played by Xiao Sun was silver and very sharp.
No one expected that it would fall from the sky so soon, face the cold wind of December, and kill themselves.
The big boss Yu Minhong didn't expect that Dong Yuhui's fans were so powerful. In order to stop the turbulence, the only way to let Sun Dongxu resign.
The commercial palace is more ruthless than the wind in Beijing today.
Oriental selection, you fight for me to win the infighting, like a fire in the cold wind, spreading in the live broadcast rivers and lakes.
Last night, Dong Yuhui's departure, Tianquan (the live broadcast anchor cultivated by New Oriental) During the live broadcast, a group of black fans came to provoke, and after several provocations, Tianquan was furious, not only imitating his boss Xiaosun to drop his mobile phone, but also directly tearing up with fans.
This group of black fans may really be Dong Yuhui's fans, or it may be a water army bought by rival companies, no matter what it is, the lethality is strong enough.
Overnight, Dongfang selected 700,000 fans.
Not only did the fans fall very badly, but even the stock price fell very badly.
The big boss Yu Minhong didn't sleep all night, and immediately made a decision to issue a notice of appointment and dismissal of Dongfang Selection
Decided by the Board of Directors of Oriental Selection:
Chairman Yu Minhong also serves as the CEO of Oriental Selection.
Dismissed: Sun Dongxu Dongfang selected executive director and CEO, effective immediately.
Oriental Selection. December 16, 2023.
In addition to lamenting the strength of this session of netizens, Yu Minhong had to remove Sun Dongxu from the post of CEO of Dongfang Selection.
Dongfang Selection lost hundreds of thousands of fans, and the big boss laid off Sun Dongxu with tears. It occupied the headlines and hot searches of major news for the first time.
At the same time, the big boss Yu Minhong had to announce overnight that Dongfang Selection would be suspended for one day and reviewed behind closed doors.
At present, Dongfang Selection's official Douyin account has updated its profile, admitting its mistakes to the outside world, and announcing that it will start broadcasting on time on December 17.
The situation has not stopped, and the fire is spreading.
Because of the continuous loss of fans in Dongfang Selection, the outside world paid more attention to this turmoil, and netizens reacted more and more radically to this turmoil.
Dong Yuhui's departure, Dongfang Selection is like missing the Dinghai God Needle. Yu Minhong apologized to the outside world, but it also failed to calm the anger of fans.
The anchor Tianquan's remarks made the unfavorable situation even more and worsened like a dry and clever.
Dong Yuhui's departure is like a domino, which not only caused the crisis of Dongfang Selection, but also caused the shock of the live broadcast of the rivers and lakes.
Previously, Yu Minhong's response was too careless, underestimating Dong Yuhui's existence and overestimating Sun Dongxu's public relations level.
This one thing, the waves are far from this.
According to insiders, the anchor Tianquan submitted his resignation overnight and disappeared completely.
This is not only an internal contradiction, but also a (Oriental Selection) company crisis, which may affect the entire industrial chain.
In the live broadcast industry, the people's will is big and cannot be underestimated.
According to online rumors, a number of companies led by Liu Qiangdong rushed to Shaanxi, hoping to cooperate with Dong Yuhui (this should be a rumor made up since ** in order to attract attention, which cannot withstand scrutiny). But the rumors were refuted by Dong Yuhui.
In this series of incidents, although the core figures have apologized and reviewed, even if Dong Yuhui returns to the East for selection, he may face a complicated situation.
In any case, the core of Oriental Selection is to sell goods, as long as there is.
Highest quality, lowest **
Let the people get real benefits. This should be just a small episode on the road of Dongfang Selection's development and growth.