Mode Conflict:
Constantly pursue the ultimate management ability
"Three highs and one low" is a common pain point in the industry, and for Forrest Gump, the pressure has not been reduced at all, "This is the conflict that our team needs to solve, the ability to pursue the ultimate operation, and continuously improve the support and service capabilities to franchisees." ”
Five or six years ago, the average cost of opening a store in Forrest Gump was 350,000 yuan, and now the national average store opening cost has been reduced to 150,000 yuan.
We are still trying to find a downward breakthrough in this number, because we have accumulated many years of experience, so that franchisees and directly operated stores will become smaller in store investment, and solving this conflict is the work of the headquarters. ”
The average lead time for a traditional snack restaurant is 15 days or even 20 days"Every extra day is the cost of one day."We kept compressing this time, from seven days to five days, and even the smooth store, we solved it in three days.
In this process, Forrest Gump found that there are many process conflicts in the decoration design of the traditional store model, the conflict of the outsourcer, the conflict of the store opening process, "The traditional model of inefficiency is like this, we reshape it, break it, find its conflict points, and redefine it." ”
Partner Conflict:
Develop a first-class corporate culture and find fellow travelers
In the process of pattern evolution,Forrest Gump invited a first-class designer team to design the store, and Mr. Ye personally checked it to do first-class design and first-class culture.
The team went to the birthplace of the pot helmet - Hubei Public Security to trace the origin of the pot helmet culture. After repeated communication with the designer team, there is now a store of "McKey Color China Red", and there is also a widely spread slogan of "Forrest Gump eats helmet (loss) is a blessing".
In this process, Forrest Gump found that there are many process conflicts in the decoration design of the traditional store model, the conflict of the outsourcer, the conflict of the store opening process, "The traditional model of inefficiency is like this, we reshape it, break it, find its conflict points, and redefine it." ”
As a catering brand that uses the direct sales and franchise model to expand, gaining the recognition of franchisees is the key to development, Zhang Yu saidIn this process, "selection" is the most important, Forrest Gump has a set of training masters, store managers and management systems.
In the shopping mall with high rent, selling the cheapest food, Forrest Gump takes the pursuit of the ultimate business model, and the requirements for the evolution ability of the project are extremely high, which is destined to be an extremely difficult road, and it also requires franchisees to join with the determination to challenge themselves and resolve the "conflict".
Forrest Gump helmet. Jingzhou intangible cultural heritage.