Under the combined effect of factors such as the slowdown in global economic growth, the increasingly rational national consumption, and the end of the redemption dividend, the competition in the two-wheeled electric vehicle market will become more and more fierce in 2023, and the development of the industry will mainly focus on the leading enterprises.
Xinri electric vehicles are constantly breaking through, breaking industry conventions, and leading round after round of market waves. Take stock of the industry's annual out-of-the-circle events, look at thisUsers have been in the minds for more than 20 yearsSenior domestic brand - Xinri electric car, howRepeatedly"Take advantage of the momentum to break a new game"?
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Won the 2023 Top 100 Innovative Enterprises, Brand Power, and Top 10 Green Brands with Outstanding Contributions to Carbon Neutrality
Xinri Electric Vehicle won the "National" Double Award at the beginning of the year, and was crowned a benchmark enterprise in the field of green travel, providing users with a better experience with excellent products, innovative technology and warm services, leading the low-carbon transformation and development of the industry.
GlobalRadiantAt the new press conference, the "three axes" of the door won a beautiful jackpot
New Day "Gathering Momentum, New Journey" Global Renewal Conference,The new logo of the brand has been upgradedThe simple design and vivid visual expression of the sunny avenue allow users to more intuitively feel the power of Xinri's "warm technology".Sublimation to create exclusive brand recognition;Xinri also honored the official announcement of cooperation with the Chinese women's football team, advanced to the "Chinese National Women's Football Team Partner".；And newDay all over the worldTake the lead in mastering the core technology of power, released the dual-core dual-power system 20. Superconducting motor won the authoritative endorsement of Nobel experts.
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The pinnacle challenge is constantly refreshing, and the real assessment breaks through the impossible
New Day Cycling Challenge,Phantom F9 live broadcast climbed over Mount Everest, with an altitude difference of 1000 meters, went deep into the Gobi Desert in the vast northwest, and shuttled through the cliff trails with thousands of walls……Whether it is a plateau, a desert, or a rugged shoal, it is easy to navigate.
Recognized by national authority, a number of "industry unique".Coronation
New days one after anotherWon the China Patent Award and the China Inspection and Inspection CenterWestern Cup IndustryThe only "Power of the Year Award".Excellent Scene Award for Intelligent ManufacturingcountriesEnterprises with intellectual property advantagesand other high-content awards, showing the strength of Xinri's hard-core scientific and technological innovation and irreplaceable product differentiation advantages.
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There is emotion and attitude, turning the brand into a spiritual realm
New dayx Women's Football CrossoverCollaboration, no matter on or off the field, the new day can be seen in every game of the women's football team. Xinri has emotions and attitudes, and resonates with women's football at the same frequency from the inner essence of sonorous spirit, social tolerance, and youth football developmentDon't do a short hustle and bustle, just silently support。It can be said that the marketing of Xinri does not pursue short-term benefitsUse steady details to create word-of-mouth volume, rather than traditional fierce marketing promotion.
At the same time, the 2023 marathon is also a sports event that Xinri fully supports and attaches great importance toFrom the green fieldRed roses, to the sunshine on the trackXinri sincerely practices the brand concept of "where there is sunshine, there is a new day".It can be said that the new dayIt has turned the brand into a spiritual realm: Warm-hearted,Run for hope.
Rooted in pan-entertainment lifeSoil, the strength to leverage the natural flow
A high-reputation production, a surprise cameo appearance in the 2023 Xinri electric car movie "Dragon Horse Spirit".The wonderful linkage with the "old partner" Jackie Chan after 17 years has set off a wave of nostalgia for old usersExpand the circle and release international influence.
In addition,New dayThe annual hit continues, swiping word of mouthGrass Hot List。The four seasons of flowing water, the hot spots of iron, from special forces check-in to citywalk, dopamine fashion travel,Xinri focuses on capturing the small emotions in users' lives, such as CICI and Phantom F9NEWThe design is widely loved and attractedMany influencersKOLs and fans planted grass one after another.
For example, Cai Luoli, Xiao Ye and Xiao Feng's check-in test drive in the popular variety show "Heartbeat Twenty Years Old", playing car Doudou, and tens of millions of Internet celebrity monkey brother said that the car was live broadcast and evaluated, and staged the most "heavyweight" power climbing test, which was repeatedly upgraded and refreshed the user experience.
Break the shackles of industry conventions and empower the high-quality development of "thousands of cities and thousands of stores".
Xinri took the lead in creating an "online + offline" sales and service value system, and Douyin's first special live broadcast won more than 16840,000**, the total transaction amount exceeded 16030,000,Break Tik Tok LocalLife and two-wheeled travel sectionLive streaming recordXinri took the lead in opening up a new track in the industry, leading more and more brands to layout.
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Go to sea to lead the pioneer and set a "new" benchmark in the international market
As a leading brand in the industry, Xinri talked about the Yangtze River Delta cross-border e-commerce industry development summit and actively shared years of development and R&D experience. 2023 Milan Motor Show, New DayThe first exhibition won super popularity, stood out from the competition of thousands of products around the world, and went to the top is the focus, and the title of "traffic king" of Xinri has successfully graduated from the countryResounding abroad
Rush to new energy and open the first year of sodium electricity in the industry
Sodium batteries have the advantages of fast charging, low temperature resistance, safety and stability, but they are trapped in technical limitations such as long industrialization cycle. Xinri has a long-term vision, takes the lead in in-depth layout of sodium electricity new energy, and opens the first year of sodium electricity in the industry. In 2023, it will win the Sodium Electricity Market Application Pioneer AwardThe world's leading mass production of two-wheeled sodium electric vehicles has triggered 300+ overseas authoritative reports, creating a unique novelDay SpecialtyThe "new" trend of the green trend.
In the new era, what users lack is not a travel tool, but a value-based travel experienceInThis electric vehicle stock gameThe reason why Xinri has repeatedly achieved good results is precisely because of its deep insight into user needs. From brand, technology, marketing to product detail experience, Xinri has created its own brand texture impression.
Looking back, the light boat has crossed the Ten Thousand Mountains;Look ahead, the road aheadLong alsoCancan, inThe car is in a hurrytime, on a track with long slopes and thick snow,NewDay strengthExplain what it meansChase the "new" day by dayand continue to leadindustryTrend of tuyereIn the coming 2024, what kind of answer will the electric vehicle industry hand in, and what kind of upgrade experience will users unlock?Let's wait and see, more exciting performances of brands such as Xinri electric vehicles.