What I share today is the [2023 Smart Watch Industry Insight Report] Report Producer: Zhiyan Institute & UNISOC.
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01 More than 8 percent of respondents believe that the technology trend of smart watches will show diversified development
a.The majority of respondents believe that the current technology trends of smartwatches are diverse, and several current technology trends include:Intelligent, independent communication, richer application ecosystem, long battery life, and enhanced security and privacy.
b.The trend of intelligence includes more natural and intelligent voice interaction, as well as more accurate analysis and suggestions for users' healthy life, etc., making smart watches develop in the direction of personal assistants。At present, the rise of AI tools such as GPT and StableDiffusion has also further contributed to the intelligent development of smart watches.
c.A richer application ecosystem will enable smart watches to help users bring a richer application ecosystemIt includes social, travel, payment, navigation and other aspects.
02 More than 7 percent of respondents believe that the richness of app functions is an important consideration for consumers when buying smart watches
a.According to the respondents, the most important factors for consumers to consider when choosing a smartwatch are:The application function of the product is rich, followed by battery life, appearance design and brand.
b.Among them, about 76% of the respondents will regard application richness as the primary consideration for consumers when purchasing smart watches, indicating that functionality is still the first attribute of smart watch products to meet user needs.
c.It is worth noting that nearly 6 percent (5898%) respondents believe that consumers will buy a smartwatch againConsider the design of the product, the impact of this factor even exceeds the product brand perception (5581%），It shows that users' expectations for the appearance of smart watches are rising.
03 More than 8 percent of respondents believe that high-precision positioning is the most important development direction of children's watches
1.82 of them42% of respondents believe that high-precision positioning (including indoor) is the future development direction of children's watchesIt shows that users and the market attach the most importance to the positioning of children's watches and the function of safety monitoring.
Many respondents also believe that "the applicable age group extends upward" is the future development direction of children's watches, which is currently on the market"Teen watches", "big kids watches", "middle school school watches".And so on, that isChildren's watches are suitable for the performance of the expansion of the population
04 Nearly 9 percent of respondents believe that indicator monitoring is the most important function of health management smart watches
Nearly 9 percent (88.)56%)Smart watches that focus on health management should have indicator monitoring functions, and most respondents believe that smart watches should also have the ability to provide early warning notifications and data analysis for these indicatorsThis is also the main selling point of the current health management smart watch.
2.At the same time, we also found that more than half of the respondents also expect health management smart watches to have the ability to push health knowledge.
05 Recommendations:
Heart rate, blood oxygen, blood pressure, body temperatureand other health indicators of the ability to monitor is its purchase of smart watchesTop considerations.
More about the future development direction of children's watches:Toy interaction attributes, group orientation range interaction, can be used as a game carrier, light game design attributes, cross-platform circle of classmates.
Independent communication is an important function of smart watches, but the current eSIM solution has high service costs, short battery life, poor signal, and the convenience of eSIM activation needs to be paid attention to and dealt with.
The battery life model and the battery life virtual standard are relatively serious, and industry standards are urgently needed.
Smart watches should be linked with other smart wearable products, such as:Smart rings, TWS headsets, VR AR glassesWait.
If smart watches can be deeply cultivated in the field of health, make a differentiated route with mobile phones, provide professional health monitoring, medical monitoring, professional monitoring services for users' sleep, heart rate, weight, body temperature and other health needs, and provide relatively accurate data analysis, they may be able to provide independent services for health needs without mobile phones. Among them, smart watches should be further developed in the monitoring of the elderly.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
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