What is shared today is:Industry Report: "New Consumption Trends of Wet Toilet Paper in 2023***."
Content Producer: Zhi Seal).
Report total: 30 pages.
Featured Report**: Fruit Duck
The scale of Tao wet toilet paper has expanded, leading the national trend, and the official flag of Tmall occupies the main position
The consumption amount of the Tao wet toilet paper category has continued to grow in the past three years, and the growth rate far exceeds the overall toilet paper market, among which the consumption responsibility of Tmall official flag occupies the main position, and MAT2023 accounts for more than 60% of the annual consumption of the Tao system. The expansion of the market size mainly comes from the growth of the number of consumers, with more and more new customers pouring in, jointly promoting the national trend of wet toilet paper. At the same time, consumers' usage Xi has developed, the willingness to repurchase has appeared, and the consumption frequency has also reached the overall growth rate of toilet paper.
The relationship between supply and demand of wet toilet paper tends to be better, the market concentration is reduced, and the brand presents a "hundred schools of thought."
The proportion of the number of products on sale and the number of consumers of wet toilet paper in the overall toilet paper market is increasing year by year, and the supply and demand state tends to be in a blue ocean state compared with other paper categories, and the average price of each product in MAT2023 can attract 800+ consumers to pay attention to purchase. At the same time, in recent years, the mentality of the head brand of wet toilet paper has improved, and as more and more cutting-edge brands enter this track, the brand relationship has shown a trend of "hundreds of schools of thought".
The demand in all price segments has grown together, the low-end market has remained stable, and the consumption in the high-end market has been upgraded
Monolithic ** at 01-0.The wet toilet paper in the 2 yuan range contributes to the main transaction share of the market, which is the average consumption range of the current Tao wet toilet paper market, compared with the single piece ** in 0The cost-effective market below 1 yuan and 0Consumption in the high-end market of more than 3 yuan has increased significantly, and the growth rate of consumers in the two segments has increased by more than 300% compared with the same period last year, achieving the common growth of all price segments.
Report total: 30 pages.
Featured Report**: Fruit Duck