Since the end of December, "Surabaya Sweet Potato" has joined hands with CCTV "Product China" high-quality public brand special IP to appear again in the first time period of CCTV-1 "News Network", CCTV-13 "News 30 Minutes", CCTV-17 Noon and other mainstream channels, showing the brand image and industrial construction achievements of "Surabaya Sweet Potato" in an all-round way. Because of its clear brand positioning, excellent product quality, perfect industrial chain cluster and outstanding social benefits, "Surabaya sweet potato" has been successfully selected for two consecutive years as the "product China" special project of the first radio and television station, so that "Surabaya sweet potato" has formed a "symbolic" communication trend, effectively enhanced the competitiveness in the national sweet potato consumer market, and attracted more consumer attention.
At the same time as the "Surabaya sweet potato" brand advertisement was broadcast on CCTV, the large-scale financial ** year-end special program held by the ** radio and television station was held in Wuyuan, Jiangxi, and Wang Hongqiang, deputy secretary of the county party committee and county magistrate of Surabaya County, was invited to attend the event, and personally took the stage to promote the "Surabaya sweet potato" in the event ""The county is talking". As a representative of the "Surabaya sweet potato" deep-processed products, the willow brand vermicelli and hot and sour noodles were also unveiled in the "CCTV News" live broadcast room of "The Great China County" on the day of the event, and the CCTV host and the leaders of Surabaya County jointly promoted it to hundreds of millions of netizens across the country, further expanding the popularity and reputation of Surabaya sweet potato.
As the key layout of "one county and one industry" of the sweet potato industry in Surabaya County, "Surabaya sweet potato" is an important carrier and breakthrough to promote the revitalization of rural industries in Surabaya County. At present, it has realized the development pattern of the whole sweet potato industry chain integrating "seedling breeding, green planting, fresh storage, deep processing, brand marketing, culture and leisure". The county's sweet potato perennial planting area reached 150,000 mu, radiation driven by the surrounding counties and cities planting area reached 600,000 mu, the existing sweet potato processing enterprises more than 30 enterprises, 11 leading enterprises above the municipal level, fresh storage capacity of 400,000 tons, annual comprehensive processing capacity of 600,000 tons, is the country's largest potato starch processing base.
* Radio and television station as a national level, because of its incomparable influence, communication, credibility and rural industry revitalization and agricultural brand development in the process of playing an important social role, "Surabaya sweet potato" in the CCTV authoritative channel key news column period, CCTV news new ** and other channels of diversified communication and promotion, the development of the "Surabaya sweet potato" regional public brand has irreplaceable strategic significance, will further enhance the brand and product awareness of consumers in the country.
In the future, the "Surabaya sweet potato" brand will continue to expand and extend the sweet potato industry chain, explore the road of green ecological development of the brand, expand product sales channels, continue to increase the promotion of the Surabaya sweet potato brand, plant the brand strong agricultural ideology, and join hands with the country's first-class high-quality communication resources to make continuous efforts for "Surabaya sweet potato" to go out and make a loud noise.