BESTORE recently announced that it will launch a new round of reform and return to its neighborhood image. According to Yang Yinfen, chairman and general manager of the company, in an open letter to all employees, the reform will be the largest in history. The focus of this round of reform is undoubtedly the price reduction strategy that BESTORE will implement.
According to BESTORE, the price reduction plan is an important decision made by the company in order to better adapt to market changes, meet consumer needs and enhance brand competitiveness. Specifically, the company plans to reduce the price of 300 products by an average of 22%, and even up to 45%. These price reduction products are mainly focused on snacks that are cost-optimized and do not compromise on quality, as well as snacks with a high repurchase rate.
For this large-scale price reduction strategy, BESTORE explained that this is to better adjust the company's product structure, improve the cost performance of products, and enhance the market competitiveness of the brand. At the same time, the company also hopes to better meet the needs of consumers and improve the purchase experience of consumers through this price reduction strategy.
This price reduction strategy is undoubtedly good news for consumers. In today's increasingly competitive snack market, it is undoubtedly a benefit to be able to buy high-quality snacks at a lower price. This move by BESTORE will also further enhance its position in the hearts of consumers and enhance the influence of the brand.
For the industry, BESTORE's price reduction strategy will undoubtedly have a certain impact on the entire snack industry. On the one hand, this may trigger other competitors to follow up with price cuts, further intensifying market competitionOn the other hand, it may also promote product upgrades and quality improvements throughout the industry.
Overall, BESTORE's price reduction strategy is undoubtedly a positive sign, showing the company's keen insight and ability to respond quickly to market changes. In the future, we expect BESTORE to continue to provide consumers with more high-quality and cost-effective products and services through continuous innovation and reform. (Data support: Tianyancha).