If you summarize the top ten popular words in 2023, "hitchhiker" must be famous online, and approaching the postgraduate examination season, Zhang Xuefeng also has a new partner-Martian.
Recently, Zhang Xuefeng, a senior graduate school entrance counselor, combined the wisdom of the graduate school entrance examination with the fun of cooking from a unique perspective, and through the same as cooking, using the right method, choosing the right tool, and getting twice the result with half the effort, the core interests of the X5 Pro integrated stove were vividly and interestingly interpreted.
With the strength of planting grass, "Zhang Xuefeng in the culinary world" is deeply rooted in the hearts of the people.
At present, the examination questions of all kitchen appliance manufacturers are the same: the development dividend of the traditional kitchen appliance industry has disappeared, and the scale growth of the original kitchen appliance market has peakedZhang Xuefeng said in one word.
*, Zhang Xuefeng not only cherished the selling points of the Martians, but also cooked himself, showing us its true charm. After the experience, he made no secret of his appreciation for the Martian integrated stove, and bluntly said that "only by using the right method and choosing the right tool can you get twice the result with half the effort", which is refreshing.
He counted the key elements of going ashore for graduate school: professionalism, efficiency, anti-interference, cooking is also needed, and the Martian perfectly has these excellent qualities. It is like "Zhang Xuefeng of the culinary world", which not only makes cooking easier and more efficient, but also brings the ultimate cooking experience to every family.
After personal experience, Amway made Zhang Xuefeng's praise more convincing, moisturizing things silently planted the Martian's professional and high-end cognition in the field of integrated cooker in the minds of users, and also helped the Martian successfully break the barriers between categories and consumer circles, and achieved phenomenal circle-breaking communication.
And the reason why Zhang Xuefeng can be so devoted and spontaneously recommended is inseparable from the support of the excellent product strength of the star. This not only opens up a new world for the development of the Martians themselves, but also sets an example for the progress of the entire industry.
Strengthen the product mentality and build a brand moat in multiple dimensions.
Aiming at young home appliance brands, the biggest problem is not how to catch up with youth, but to truly explore and create a "new" brand that meets the needs of young consumers and has a certain differentiated competitiveness.
Behind it is innovative products and accurate insight into the pain points of kitchen living, which also makes Martians an indispensable companion and witness of important moments in young people's lives.
On the one hand, young people are enthusiastic about the kitchen, but on the other hand, they are busy with life and greasy stubborn oil stains, and this series of problems has been solved with the help of the latest big product of the Martian, X5 Pro integrated cooker.
To improve cooking efficiency, the X5 Pro integrated cooker integrates functions into a six-in-one of smoke, stove, steaming, roasting, eliminating and frying in a 1m space, which can achieve upper stewing and stir-frying, lower steaming and roasting at the same time80L large capacity can be steamed, grilled and fried, and the whole table can be feasted at one time;At the same time, it is equipped with a three-ring inverter steam system and 120 high-temperature steaming, which can achieve faster preheating and faster heating, and even the large bones of the hoof can be easily steamed.
In view of the problem that it is difficult to clean up the fumes of Chinese cooking, the 25m min hurricane-level cruising air volume and the maximum static pressure of 1200Pa are not afraid of "frying a hundred chili peppers", and the important thing is that its noise is only 495db, which is similar to a general library, so you can sleep peacefully even with a baby next to it, and it will not be affected.
In addition, at the moment when pre-made dishes are frequently on the hot search, more and more young people are beginning to choose to cook for health. To this end, the Martian and Jiangnan University have jointly developed a smart recipe, which is updated in real time with a large number of delicacies, just prepare the ingredients according to the smart recipe, and tap the mobile phone screen to start the smart cooking with one click, which not only helps the kitchen novice to easily reproduce the master-level food in the kitchen, but also accurately controls the temperature and time of steaming and roasting, bringing a healthy meal with less loss of nutrients and just the right taste.
With the help of solid product strength and highly recognizable value proposition, Martian has effectively penetrated into the younger generation and opened a new boundary, new standard and new order of cross-border innovation in the future kitchenAt the same time, it gives young users an amazing and surprising kitchen life experience in the product, empowering consumers' daily life.
Epilogue. In the era of fragmentation, the aroma of wine is also afraid of deep alleys, not to mention the kitchen appliances with very low consumption frequency, who can firmly consolidate the brand image and mind before consumption, who can seize the opportunity. By breaking the restrictions of the circle, accurately reaching new consumer groups, and successfully encircling a wave of potential growth consumer groups, the examination paper of younger and high-end, Martians "went ashore" with high scores.