From December 2nd to 5th, the 2023 Boao Forum for Chinese Entrepreneurs, jointly sponsored by Xinhua News Agency, Hainan Provincial People** and China Brand Construction Promotion Association, with the theme of "Focusing on New Quality Productivity and Enhancing New Momentum for Development", was held in Boao, Hainan.
Ding Xiongjun made a keynote speech.
Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, was invited to participate in the main forum of the 2023 Boao Forum for Chinese Entrepreneurs, and delivered a keynote speech on the topic of "Moutai's Core Potential Energy and Innovation Momentum".
The report of the 20th National Congress of the Communist Party of China pointed out that we should adhere to the core position of innovation in the overall situation of China's modernization and accelerate the implementation of the innovation-driven development strategy. **When the general secretary inspected Heilongjiang this year, he put forward the thesis of 'new quality productivity' for the first time, which provided scientific guidance for promoting the high-quality development of China's economy. Ding Xiongjun said in his speech.
Ding Xiongjun believes that Moutai's high-quality development path is also facing the historical distinction between "inheritance" and "innovation", and the question of the times between "tradition" and "modernity". Along the way, Moutai has not been a smooth road, and has also experienced sharp changes in the situation and a cold market winter. In order to seek a balance between beauty in the "change" and "unchanged" of the times, find "certainty" in the uncertainty of the times, and continuously consolidate and enhance the "development competitiveness", the most important thing is to form the "core potential energy" and "innovation momentum" of industrial development.
In his keynote speech, Ding Xiongjun shared Moutai's thinking, experience and practices in two aspects: "forming the core potential energy and basic kinetic energy of industrial development" and "forming new qualitative productivity and innovation-driven kinetic energy for industrial development".
Scientific principles determine the basic logic of the industry, forming the core potential energy and basic kinetic energy of industrial development. Ding Xiongjun said that Moutai tried to analyze the development code behind "Moutai" through scientific principles. Using environmental science to carry out research on the interaction mechanism of regional ecological functions and environmental elements, it was found that the ecological brewing environment of Moutai was more diverse, stable and unique than that of other sauce-flavored liquor producing areas. Using the research technology of biological science metagenomics, it was found that there are as many as 1946 microorganisms in the production and brewing of Moutai, and after a long period of domestication, a stable and unique microecology has been formed. Using the Fourier transform ion cyclotron resonance mass spectrometry method of physical science, more than 6,000 molecules were found in Moutai, and more than 700 aromatic and flavorful compounds were identified. Using the metaproteomics technology of life sciences, the research on "strain, bacteria and enzymes" was carried out, and the formation mechanism of color, aroma, taste and character of Moutai was determined. Moutai has always believed in the power of science, and science has enabled Moutai to firmly establish a long-term qualityism, follow the principles of science, and make quality an eternal belief of Moutai. The discovery of its scientific value also determines that in addition to its own commodity attributes, Moutai also has social attributes, health attributes, collection attributes and investment attributes, forming the basic industrial logic of "buying current year's wine, drinking previous year's wine, tasting old wine, and collecting old wine".
Ding Xiongjun said that in accordance with the long-term development of the basic logic of the industry, Moutai has formed "four core potential energies". One is the unique protection of the place of origin, 1503 square kilometers of geographical indication product protection area, "mountains, rivers, forests, soil and rivers" together constitute a community of life. The second is the non-replicable microbial colony, there are more than 1,900 kinds of microorganisms involved in the production and brewing of Moutai, and the microorganisms and colonies will interact with each other. The third is the unique brewing process that has been inherited for thousands of years, the rule of time, the law of seasons, the method of temperature and the beauty of skills, and the production and brewing process of Moutai is the most complex liquor brewing process in the world. Fourth, long-term storage of high-quality base liquor resources, Moutai has stored a large number of base liquor resources of different years and different rounds, and its richness and diversity are rare and unique in the world. These four core potential energies are the origin and Tao of "Moutai is Moutai", the power of science and technology, and the power of culture, which have shaped the five major competitiveness and basic kinetic energy of brand, quality, construction method, environment and culture.
Movement changes determine the logic of industrial transformation, forming new qualitative productivity and innovation-driven kinetic energy for industrial development. Ding Xiongjun said that movement change is an objective law of the development of things, and it is also a typical feature of the changes of the times. At present, we are in the "great changes unseen in a century", a new round of scientific and technological revolution and industrial transformation is in the ascendant, a variety of change elements are superimposed, and the emerging industries and future industries represented by IT information technology, BT biotechnology, ET energy technology, and FT food technology "4T" will profoundly change the production and lifestyle of human beings.
Ding Xiongjun believes that the development of Moutai is also undergoing various changes, such as the reduction of population, the change of consumption concepts, the adjustment of consumption structure, and the global industrial division of labor. He said that in the face of changes in the movement, Moutai will base itself on the advantages of microbial resources and technology, base wine resources and blending technology, innovate and tap Moutai's ecological resources, cultural tourism resources and digital resources, explore new tracks and new fields such as "food", "nourishment" and "use", and strive to form Moutai's "new quality productivity".
In the face of changes and challenges, Moutai must find the driving force in its transformation and development. In particular, it is driven by digitalization, greening, culture and internationalization. Ding Xiongjun said.
In terms of digital drive, focusing on the construction of "smart Moutai", two basic platforms of "Moutai Cloud and Moutai Big Data" and four major business systems of "** chain, smart marketing, smart park and operation service" have been formed. Innovatively launched the i Moutai digital marketing management platform, with more than 50 million registered users and nearly 4.6 million daily active users. Using the metaverse and blockchain technology to develop and launch the Xunfeng digital world, creating "I am endless" digital value. In addition, it has also completed the construction of the second-level node of industrial Internet identification resolution, and is committed to building an identification analysis service platform serving the Moutai industry chain and the national liquor industry.
In terms of green drive, the company unswervingly followed the path of green development and ecological priority, deeply practiced the concept of ESG, and promoted the integrated protection and systematic management of "mountains, rivers, forests, soil and rivers". At the same time, we will focus on the whole industrial chain, use advanced scientific and technological means and treatment technologies to promote "carbon reduction, pollution reduction, green expansion and growth", accelerate the opening of the two-way conversion channel of the "two mountains", and continue to improve the "green content" in economic benefits.
In terms of cultural drive, we insist on promoting culture and culture with cultural and plastic tourism and tourism, innovatively carry out a series of cultural activities of "24 solar terms" Moutai, give full play to Moutai's industrial tourism resources around "+ Moutai", "Moutai +" and "Moutai", and create modern, immersive and experiential cultural tourism projects such as Moutai Tianjie, Moutai Flying Street, and the Source of Moutai Liquor. Giving full play to the cultural and technological advantages of Moutai brand, trying to carry out product innovation and cultural innovation, the newly launched "young three-piece set" Moutai ice cream, sauce latte, and wine heart chocolate became popular out of the circle as soon as they were listed, becoming the "first bite of Moutai" for many young consumers.
In terms of internationalization, Moutai's sales network has spread to 64 countries and regions around the world. Next, Moutai will unswervingly follow the path of international development, make better overall planning and use of domestic and international markets and resources, and form a spatial pattern of "strong core, strong circle, and group" with the market expansion strategy of "1+2+N", so as to promote Chinese brands and Chinese culture to better go abroad and go to the world.
Happy Encounter: Moutai 1935" night.
During the meeting, the night activity of "Happy Encounter, Moutai 1935" was also held, with theatrical performances and traditional culture displays throughout the whole event, building a communication platform with profound cultural heritage for the guests, and bringing a cultural feast integrating sight, hearing and taste. While tasting fine wines, the guests shared the inspiration of business wisdom and promoted the common growth of enterprises in cooperation.
Literary performances. The four-day 2023 Boao Forum for Chinese Entrepreneurs will set up dozens of parallel forums and colorful special activities, such as the main forum, the China Cultural and Economic Development Forum, the Green Development Forum, the Healthy Future Summit, and the Carbon Peak and Carbon Neutrality Innovation and Creation Conference. Among them, the 2023 "Double Carbon" Innovation and Creation Conference also released the 2023 "Double Carbon" Innovation Demonstration Case, and Moutai Group won the 2023 "Double Carbon" Outstanding Contribution Case.
Forum site. Since its inception in 2016, the Boao Forum for Chinese Entrepreneurs has been successfully held for seven consecutive years, and this year is the eighth. As one of the most influential platforms for the exchange of ideas among entrepreneurs in China, the Boao Forum for Chinese Entrepreneurs focuses on the issues of the times, listens to the opinions of all parties, and voices the voice of Boao, so as to help the high-quality development of China's economy, and has become a grand event for people to stir up wisdom and seek consensus.
[**Kweichow Moutai].
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