In recent years, with the improvement of people's living standards and the change of dietary concepts, the demand for food is getting higher and higher. Juewei Food caters to consumers' pursuit of food with its unique taste and traditional flavor, and the market demand is growing. In the future, with the attention and recognition of consumers to traditional food culture, the market demand for Juewei food will continue to expand.
At the moment of the expansion of the lo-mei market, Juewei Food is not satisfied with a single product line, but continues to innovate and expand its products, and builds a pan-lo-mei product matrix. In addition to duck neck, Juewei Food has also launched a variety of marinated products such as duck wings, duck feet, duck tongue, chicken feet, beef jerky, etc., and has launched products with different flavors and specifications according to the consumer needs and taste preferences of different regions and seasons. For example, in Sichuan, Chongqing and other places where chili peppers are produced, Juewei Food has launched spicy marinated products, in the northern region, Juewei Food has launched five-spiced marinated products, and in summer, Juewei Food has launched refreshing and sour and spicy marinated products.
Juewei Food's product innovation is not only reflected in the variety and taste of the product, but also in the quality and safety of the product. Juewei Food insists on using high-quality raw materials, strictly controls the production process, and adopts advanced equipment and technology to ensure the freshness, hygiene and nutrition of the products. Juewei Food has also established a sound quality management system, and has passed a number of international certifications such as ISO9001, ISO22000, and HACCP.
In addition, on November 11, 22, the day of the "Double Eleven" shopping festival, Juewei Food also held a live broadcast on the Kuaishou platform, where well-known anchors Li Jiaqi and Wang Yibo jointly recommended Juewei Food's products and interacted with netizens. The event attracted more than 1800 million person-times, creating more than 1200 million yuan in sales. Such an event not only showcased the product charm and service level of Juewei Food, but also expanded the online market share of Juewei Food.