The report shared today is: 2023 New Travel Trend Insight Report for High-end People - Wind Leader.
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Abstract: The report shows that the recovery of domestic tourism revenue is relatively slow, which is not proportional to the growth of the number of trips. Although people are beginning to return to tourist attractions, there is still a certain lag in consumption.
As a group with high income, high consumption and high perception, high-end people have a leading role in tourism behavior. They pay attention to the harmony between material and spiritual, and are more pragmatic and rational rather than arbitrary. They are constantly striving for a high-quality travel experience with attention to detail and quality of service. They are willing to pay a premium for high-quality travel to meet their needs for exclusivity, luxury and comfort.
High-end people have more combinability in terms of travel purposes. They tend to combine travel with other elements to create a richer and more varied experience. For example, combining elements such as culture, art, health and wellness makes travel more meaningful and in-depth. There is also an increasing trend among high-end people for long-haul travel, who want to be able to experience the customs and culture of different regions at a slower pace, and learn more about the history and traditions of the region.
According to the report, in terms of communication strategies, there is a need to strengthen tandem and complementarity. High-end people pay more attention to personalized and customized travel experiences, and need to communicate with them in a more personalized way to provide customized travel solutions. Complementarity between different travel elements is also important and can be integrated through multiple channels and resources to create a more integrated and enriching travel experience.
Excerpts from the report are set out below.