The report shared today is: 2024** Trend Insights Report.
Featured Reports**Public: Industry Report Think Tank.
Abstract:With the increasing demand for skin care, the market size is also showing a continuous growth trend. The report predicts that by 2025, the market size of China's ** category is expected to exceed 75 billion yuan.
Patches** dominate and repair and soothe benefits become the new trend. For different groups of people, there are also differences in the demand for ** products. Young people pay more attention to the moisturizing and whitening effects, while middle-aged people pay more attention to the anti-aging and firming effects. Consumers' preference for efficacy** brands is also increasing.
According to the report, the freeze-dried ampoule ** is highly popular, and the concept of oil skin nourishment has emerged, and the acne clearing and repair effects are loved by consumers; New raw materials and new technologies have become the main driving force for the development of the industry. In terms of channels, interest e-commerce has a fast growth rate and has not yet appeared as a leading brand, which is suitable for new entrant brands; In addition to the layout of online channels, it is also important to expand offline channels, especially professional channels such as OTC and beauty salons. In terms of marketing, it is necessary to take advantage of the high-speed dissemination of online traffic, relying on social media platforms to cooperate with KOLs or experts to spread scientific skin care, so as to establish a professional brand image; Offline channels should be linked with terminal stores to create sustained and influential activities.
Excerpts from the report are set out below.