A home air conditioner is an air conditioner installed in a resident's own home. In recent years, the trend of global climate change is obvious, and extreme weather such as extreme cold and heat is frequent, which brings inconvenience and trouble to people's lives, and also stimulates the demand for air conditioning products, especially those with good heating effect in winter.
At present, China's air-conditioning industry has gradually entered a period of stable development, the competitiveness of leading brands has continued to strengthen, the industrial scale has been expanding, and great breakthroughs have been made in technical strength and product quality. With the continuous improvement of China's residents' income level, the production and sales of household air conditioners in China are generally on the rise.
According to industry statistics, the production and sales of household air conditioners in China increased from 11,152 in 2016140,000 units and 10,817300,000 units, up to 15,500 in 2021700,000 units and 15,259250,000 units, with an average annual compound growth rate of 681% and 712%。
Data**: Guanyan Report Network.
Among them, with the continuous growth of national income level, consumers are paying more and more attention to the energy-saving, environmental protection, comfort and other performance of air-conditioning products, which makes high-efficiency and energy-saving air-conditioning products show a continuous development trend, driving the market share of air-conditioning inverters and other products to continue to increase. Up to now, inverter air conditioners have become the dominant force in the market, occupying more than 80% of the market share, while fixed-frequency air conditioners are gradually being eliminated. According to the data, the production and sales of household inverter air conditioners in China increased from 3,930 in 2016610,000 units and 3,848 units580,000 units, up to 10,708 units in 2021050,000 units and 10,446470,000 units, with an average annual compound growth rate of 2219% and 2211%。
Data**: Guanyan Report Network.
With the increasing maturity of the domestic air conditioning market, the competition of domestic air conditioning brands is becoming increasingly fierce, and the three giants such as Haier, Midea and Gree will continue to lead the industry, but they are also facing challenges and changes from other brands. According to relevant information, the combined market share of the three brands of Midea, Gree and Haier has exceeded 70%, showing a strong competitive advantage and market influence. In addition to the Big Three, other brands are not to be outdone, seeking breakthroughs and development in their respective market segments or regional markets. For example, Hisense air conditioning, as one of the largest exporters in China, has strong competitiveness and influence in overseas markets, and is constantly improving its strength and brand awareness in the domestic market. Hisense air conditioning has a good performance in intelligence, health, energy saving, etc., and it is also actively deployed in the field of household ** air conditioning. As one of the largest OEMs in China, Oaks Air Conditioner has a large market share and channel advantage in the low-end market, and is constantly catching up and making progress in the high-end market. Oaks air conditioner has its own characteristics and advantages in windless air conditioning, household air conditioning, etc., and is also improving its own brand image and reputation.
At present, the main enterprises in China's household air conditioning market are Midea Group Co., Ltd., Zhuhai Gree Electric Appliance Co., Ltd., Haier Group Co., Ltd., Hisense Group, Oaks Group, Daikin Air Conditioning China, etc.
The competitive advantages of major enterprises in China's household air conditioning market.
Source**: Observation and Research Report Network (WW).
Note: The above information is for reference only, please refer to the body of the report for details.
The "Research Report on the Development Status and Investment Prospects of China's Household Air Conditioning Industry (2023-2030)" released by Guanyan Report Network covers the latest industry data, market hotspots, policy planning, competitive intelligence, market prospects**, investment strategies, etc. It is supplemented by a large number of intuitive charts to help enterprises in the industry accurately grasp the development trend of the industry, market trends, and correctly formulate corporate competitive strategies and investment strategies. Based on authoritative data released by the National Bureau of Statistics, the General Administration of Customs and the State Information Center, this report combines the environment in which the industry is located, and conducts market research and analysis from multiple perspectives such as theory to practice, from macro to micro.
The industry report is one of the important decision-making bases for enterprises, relevant investment companies and first-class departments in the industry to accurately grasp the development trend of the industry, gain insight into the industry competition pattern, avoid business and investment risks, and formulate correct competition and investment strategy decisions. This report is an indispensable and important tool for a comprehensive understanding of the industry and for investing in the industry. Over the years, Guanyan has provided professional industry analysis reports for tens of thousands of enterprises, consulting institutions, financial institutions, industry associations, individual investors, etc., and its customers include Huawei, PetroChina, China Telecom, China Construction, HP, Disney and other leading enterprises at home and abroad, and have been widely recognized by customers.
Table of Contents Outline] Chapter 1 Overview of the development of China's household air conditioning industry from 2019 to 2023.
Section 1 Overview of the development of the household air conditioning industry.
1. Relevant definitions of household air conditioning industry.
2. Analysis of the characteristics of household air conditioners.
3. Introduction to the basic situation of the household air conditioning industry.
Fourth, the business model of the household air conditioning industry.
1. Production mode.
2. Procurement mode.
3. Sales and service model.
5. Analysis of the main demand of the household air conditioning industry
Section 2 Life Cycle Analysis of China's Household Air Conditioning Industry.
1. Overview of the life cycle theory of the household air conditioning industry.
2. Life cycle analysis of the household air conditioning industry.
Section 3 Analysis of economic indicators of household air conditioning industry.
1. Profitability analysis of the household air conditioning industry.
2. Economic cycle analysis of the household air conditioning industry.
3. Analysis of the improvement space of added value in the household air conditioning industry.
Chapter 2 Analysis of the market development status of the global residential air conditioning industry from 2019 to 2023.
Section 1 Review of the development process of the global residential air conditioning industry.
Section 2 Market size and regional distribution of the global residential air conditioning industry.
Section 3 Regional Market Analysis of Asian Residential Air Conditioning Industry.
1. Analysis of the market status of Asian household air conditioning industry.
2. Analysis of the market size and market demand of Asia's residential air conditioning industry.
3. Analysis of the market prospect of Asia's residential air conditioning industry.
Section 4 Regional Market Analysis of North American Residential Air Conditioning Industry.
1. Analysis of the market status of the North American household air conditioning industry.
2. Analysis of the market size and market demand of the North American residential air conditioning industry.
3. Analysis of the market prospect of the North American household air conditioning industry.
Section 5 Regional Market Analysis of European Residential Air Conditioning Industry.
1. Analysis of the market status of the European household air conditioning industry.
2. Analysis of the market size and market demand of the European household air conditioning industry.
3. Analysis of the market prospect of the European household air conditioning industry.
Section 6 Distribution trend of the world's household air conditioning industry from 2023 to 2030**.
Section 7 Market size of the global residential air conditioning industry from 2023 to 2030**.
Chapter 3 Analysis of the industrial development environment of China's household air conditioning industry.
Section 1 Analysis of China's Macroeconomic Environment.
Section 2 Analysis of the impact of China's macroeconomic environment on the household air conditioning industry.
Section 3 Analysis of the policy environment of China's household air conditioning industry.
1. The current situation of the industry regulatory system.
Second, the main policies and regulations of the industry.
3. Main industry standards.
Section 4 Analysis of the impact of policy environment on the household air conditioning industry.
Section 5 Analysis of the industrial and social environment of China's household air conditioning industry
Chapter 4 China's household air conditioning industry situation.
Section 1 Introduction to the development of China's household air conditioning industry.
1. Review of the development process of the industry.
2. Analysis of industry innovation.
3. Analysis of the development characteristics of the industry.
Section 2 Market size analysis of China's household air conditioning industry.
1. Factors affecting the market size of China's household air conditioning industry.
Second, the market size of China's household air conditioning industry.
3. Analysis of the market size of China's household air conditioning industry.
Section 3 Analysis of China's household air conditioning industry.
First, the largest scale of China's household air conditioning industry.
Second, the characteristics of China's household air conditioning industry.
Section 4 Analysis of the demand of China's household air conditioning industry.
1. The demand scale of China's household air conditioning industry.
Second, the demand characteristics of China's household air conditioning industry.
Section 5 Analysis of Supply and Demand Balance of China's Household Air Conditioning Industry.
Chapter 5 Analysis of the Industrial Chain and Market Segments of China's Household Air Conditioning Industry.
Section 1 Overview of the industrial chain of China's household air conditioning industry.
1. Introduction to the principle of the industrial chain model.
Second, the operation mechanism of the industrial chain.
Third, the household air conditioning industry chain**.
Section 2 Analysis of the industrial chain of China's household air conditioning industry.
First, the development status of upstream industries.
2. Analysis of the impact of upstream industries on the household air conditioning industry.
Third, the development status of downstream industries.
Fourth, the impact of downstream industries on the household air conditioning industry analysis.
Section 3 Analysis of market segments of China's household air conditioning industry.
First, market segment one.
Second, market segment two.
Chapter 6 Market competition analysis of China's household air conditioning industry from 2019 to 2023.
Section 1 Analysis of the current situation of competition in China's household air conditioning industry.
1. Analysis of the competition pattern of China's household air conditioning industry.
Second, the main products of China's household air conditioning industry
Section 2 Analysis of the concentration of China's household air conditioning industry.
1. Analysis of the influencing factors of market concentration in China's household air conditioning industry.
2. Analysis of market concentration in China's household air conditioning industry.
Section 3 Analysis of the Competitive Characteristics of China's Household Air Conditioning Industry.
1. Characteristics of regional distribution of enterprises.
Second, the distribution characteristics of enterprise scale.
3. Characteristics of the distribution of enterprise ownership.
Chapter 7 2019-2023 China Household Air Conditioning Industry Model Analysis.
Section 1 Analysis of the Competitive Structure of China's Household Air Conditioning Industry (Porter's Five Forces Model).
1. The principle of Porter's Five Forces Model.
Second, the bargaining power.
3. Bargaining power of buyers.
Fourth, the threat of new entrants.
5. Threat of substitutes.
Sixth, the degree of competition in the same industry.
7. Conclusion of Porter's Five Forces Model.
Section 2 SWOT analysis of China's household air conditioning industry.
1. Overview of the SOWT model.
Second, the analysis of industry advantages.
Third, the disadvantages of the industry.
Fourth, industry opportunities.
5. Industry threats.
6. SWOT analysis conclusion of China's household air conditioning industry.
Section 3 Analysis of the Competitive Environment of China's Household Air Conditioning Industry (PEST).
1. Overview of the PEST model.
Second, policy factors.
3. Economic factors.
Fourth, social factors.
Fifth, technical factors.
6. Conclusions of PEST model analysis.
Chapter 8 Demand Characteristics and Dynamic Analysis of China's Household Air Conditioning Industry from 2019 to 2023.
Section 1 Market dynamics of China's household air conditioning industry.
Section 2 Analysis of the characteristics of the consumer market of China's household air-conditioning industry.
1. Demand preference.
2. Preferences.
3. Brand preference.
4. Other preferences.
Section 3 Analysis of the cost structure of the household air conditioning industry.
Section 4 Analysis of influencing factors in the household air conditioning industry.
1. Supply and demand factors.
Second, the cost factor.
3. Other factors.
Section 5 Analysis of the current situation of China's household air conditioning industry.
Section 6 The average trend of China's household air conditioning industry.
1. Analysis of the average trend of China's household air conditioning industry.
2. Influencing factors of the average change in China's household air conditioning industry.
Chapter 9 Monitoring of the operation data of the industries to which China's household air conditioning industry belongs.
Section 1 Analysis of the overall scale of China's household air conditioning industry.
1. Analysis of the number and structure of enterprises.
2. Analysis of the scale of industry assets.
Section 2 Analysis of production, sales and cost of China's household air conditioning industry.
1. Current assets.
Second, sales revenue analysis.
3. Liability analysis.
Fourth, the analysis of profit scale.
5. Analysis of output value.
Section 3 Analysis of the financial indicators of China's household air conditioning industry.
1. Industry profitability analysis.
2. Analysis of the solvency of the industry.
3. Analysis of industry operating capabilities.
Fourth, the analysis of industry development capabilities.
Chapter 10 Analysis of the regional market status of China's household air conditioning industry from 2019 to 2023.
Section 1 Analysis of the regional market size of China's household air conditioning industry.
1. Factors affecting the regional market distribution of the household air conditioning industry.
2. Regional market distribution of China's household air conditioning industry.
Section 2 Market Analysis of Household Air Conditioning Industry in East China.
1. Overview of East China.
2. Analysis of the economic environment in East China.
3. Market analysis of household air conditioning industry in East China.
1) The market size of the household air conditioning industry in East China.
2) The market status of the household air conditioning industry in South China.
3) The market size of the household air conditioning industry in East China**.
Section 3 Market Analysis in Central China.
1. Overview of Central China.
2. Analysis of the economic environment in central China.
3. Market analysis of household air conditioning industry in central China.
1) The market size of the household air conditioning industry in central China.
2) The market status of the household air conditioning industry in central China.
3) The market size of the household air conditioning industry in Central China**.
Section 4 Market Analysis in South China.
1. Overview of South China.
2. Analysis of the economic environment in South China.
3. Market analysis of household air conditioning industry in South China.
1) The market size of the household air conditioning industry in South China.
2) The market status of the household air conditioning industry in South China.
3) The market size of the household air conditioning industry in South China**.
Section 5 Market Analysis of Household Air Conditioning Industry in North China.
1. Overview of North China.
2. Analysis of the economic environment in North China.
3. Market analysis of household air conditioning industry in North China.
1) The market size of the household air conditioning industry in North China.
2) The market status of the household air conditioning industry in North China.
3) The market size of the household air conditioning industry in North China**.
Section 6 Market Analysis in Northeast China.
1. Overview of the Northeast region.
2. Analysis of the economic environment in Northeast China.
3. Market analysis of household air conditioning industry in Northeast China.
1) The market size of the household air conditioning industry in Northeast China.
2) The market status of the household air conditioning industry in Northeast China.
3) The market size of the household air conditioning industry in Northeast China**.
Section 7 Market Analysis in Southwest China.
1. Overview of the Southwest Region.
2. Analysis of the economic environment in southwest China.
3. Market analysis of household air conditioning industry in southwest China.
1) The market size of the household air conditioning industry in southwest China.
2) The market status of the household air conditioning industry in southwest China.
3) The market size of the household air conditioning industry in southwest China**.
Section 8 Market Analysis in Northwest China.
1. Overview of the Northwest Territories.
2. Analysis of the economic environment in Northwest China.
3. Market analysis of household air conditioning industry in Northwest China.
1) The market size of the household air conditioning industry in Northwest China.
2) The market status of the household air conditioning industry in Northwest China.
3) The market size of the household air conditioning industry in Northwest China**.
Chapter 11 Analysis of Household Air Conditioning Industry Enterprises (Adjusted with Data Update)
Section 1 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
1. Main economic indicators.
2. Analysis of corporate profitability.
3. Analysis of corporate solvency.
4. Analysis of enterprise operation capabilities.
5. Analysis of enterprise growth ability.
Fourth, the company's advantages analysis.
Section 2: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages and disadvantages analysis.
Section 3: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 4 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 5 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 6 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 7: Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 8 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 9 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Section 10 Enterprises.
First, the company profile.
Second, the main products.
3. Operation.
Fourth, the company's advantages analysis.
Chapter 12 Analysis of the development prospects of China's household air conditioning industry from 2023 to 2030.
Section 1 Analysis of the future development prospects of China's household air conditioning industry.
1. Analysis of the domestic investment environment of the household air conditioning industry.
2. Market opportunity analysis of China's household air conditioning industry.
3. The growth rate of investment in China's household air conditioning industry**.
Section 2 Future Development Trend of China's Household Air Conditioning Industry**.
Section 3 Scale Development of China's Household Air Conditioning Industry**.
1. The market size of China's household air conditioning industry.
Second, the market size growth rate of China's household air conditioning industry**.
3. The output value of China's household air conditioning industry is **.
Fourth, the growth rate of output value of China's household air conditioning industry**.
5. Supply and demand of China's household air conditioning industry**.
Section 4 Profit trend of China's household air conditioning industry**.
Chapter 13 Analysis of Entry Barriers and Investment Risks of China's Household Air Conditioning Industry from 2023 to 2030.
Section 1 Analysis of Entry Barriers to China's Household Air Conditioning Industry.
1. Analysis of financial barriers in the household air conditioning industry.
2. Analysis of technical barriers in the household air conditioning industry.
3. Analysis of talent barriers in the household air conditioning industry.
Fourth, the analysis of brand barriers in the household air conditioning industry.
5. Analysis of other barriers in the household air conditioning industry.
Section 2 Risk Analysis of Household Air Conditioning Industry.
1. Macro environmental risks in the household air conditioning industry.
Second, the technical risk of the household air conditioning industry.
3. Competition risk in the household air conditioning industry.
Fourth, other risks in the household air conditioning industry.
Section 3 Problems in China's Household Air Conditioning Industry.
Section 4 Analysis of Problem Solving Strategies in China's Household Air Conditioning Industry.
Chapter 14 2023-2030 China Household Air Conditioning Industry Research Conclusions and Investment Recommendations.
Section 1 A review of the research on China's household air conditioning industry in the world.
First, the investment value of the industry.
2. Industry risk assessment.
Section 2 Analysis of the entry strategy of China's household air conditioning industry.
First, the target customer group of the industry.
Second, the selection of market segments.
Third, the choice of regional market.
Section 3 Analysis of Marketing Strategies in the Household Air Conditioning Industry.
1. Product strategy of household air conditioning industry.
Second, the pricing strategy of the household air conditioning industry.
3. Channel strategy of household air conditioning industry.
Fourth, the best strategy of the household air conditioning industry.
Section 4 Investment Advice from Analysts.