As mentioned in the previous two issues, in the end, Dong Yuhui, Yu Minhong and Sun Dongxu reached the final reconciliation by compromising with each other, understanding each other, and constructing a new form. And this is what all the public expects, hard work is rewarded, and contributions are rewarded.
Dong Yuhui got a new position, which is what he should get, in the new IP, the live broadcast head represented by Dong Yuhui will be valued by all companies, open a new option treatment model, and retain the head live broadcast, so many companies with goods have also signed new options and contracts with their own company's head anchors. To retain the head, the anchor is to retain the company's development and future, and the economic development model of the goods industry will remain unchanged in the short term, so the volume of the head anchor can stabilize the development of the company, and the stable development of the company needs the head anchor. When the economy is bad, continuous cash flow is greater than anything else.
The change of the new business model with goods is also a change in the direction of contracts and options, which not only retains the present, but also changes the future, and Yu Minhong, as the controller of the company, welcomes and accepts such a way, confirming the performance of the anchor represented by Dong Yuhui, and the model of senior partnership made by Dong Yuhui for the company is also a progressive version of the partnership model.
It may be that for a long time in the future, the model signed between the head anchor and the company is a similar model. There are responsibilities and obligations, but also to bring benefits to the company. At the same time, it also takes into account the changes in front of the stage and behind the scenes, and the management is more inclined to the team and behind-the-scenes management, while the sales are mainly based on the head IP in front of the stage.
Adapting to the sales communication mode of the new era, this is the inevitable choice of Oriental Selection.
And Sun Dongxu has also shifted from the original traditional CEO to the management of Dongfang selection behind the scenes, which is a very normal operation as the original shareholder. It's just that the way of working has changed, from the front of the stage to behind the scenes, and there is no need to continue to show up, which is actually better for work. Everyone who should know knows it, and at the same time the external contradictions are resolved.
Any live broadcast with goods can neither lack the IP mainstream of the front desk, nor the behind-the-scenes management behind the stage, but the management form of the CEO has undergone subtle changes in the live broadcast of goods. The CEO is no longer in charge of the entire company, but is responsible for one of the more critical parts, and the division of labor will become clearer than in the past, forming two sets of models of IP sales in front of the stage and extreme management behind the scenes, and the connection of the two models needs to be constantly run-in.
It can be said that the current live broadcast is actually similar to the stars of the past. It's just that in the past, celebrities performed movies or songs, but now IP anchors bring goods and attract traffic, as well as retain a more intuitive experience and customer flow for the public. The behind-the-scenes management model has undergone some changes compared with the past, becoming faster, more subtle, and no major problems. Both are indispensable, and no one can replace the other.
At present, Dongfang Selection has not changed much in general, but the details and contracts have changed. Everyone's appreciation of the head anchor is the same as watching stars in the past, but the content and sales have changed, and the new model will continue for a period of time until it is replaced by another new model, maybe this model will be AI to bring goods.