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In March this year, the Cyberspace Administration of China issued a notice that in accordance with the 2023 "Qing Lang" series of special action plans, from March 12, a two-month special action will be launched to "Clear and Strict Rectification of 'Self-Safety' Chaos", and the main task mentions that it will comprehensively rectify the illegal profit-making behavior of "self-**", and strictly rectify the "self-**" use of vulnerable groups to realize traffic, including coaxing and enticing the elderly to pose for photos**, opening live broadcasts, and deceiving netizens to like, reward, donate, etc.;Deceive and lure people with disabilities, and gain traffic through illegal and immoral methods such as selling miserably, spoofing, and abuse;Ignoring the physical and mental health of minors and exploiting minors for profit.
As night fell, some live broadcast rooms suddenly became "Les Miserables". Late-night cries and tears seem to inspire more kindness and empathy in people, becoming the traffic password for these anchors. However, this kind of "miserable" live broadcast has aroused widespread attention and discussion, why is it repeatedly banned?
First of all, we need to understand that this kind of miserable live streaming exists because it caters to the sympathetic mentality of some consumers. In the silence of the night, the streamers succeeded in evoking empathy from the audience by showing their plight and tears. This emotional resonance makes viewers willing to pay money for these streamers and even become their loyal fans.
However, this behavior also exposes some problems. On the one hand, it may involve the manipulation of the audience's emotions. By crying about their misfortunes, anchors are actually taking advantage of the audience's kindness and empathy to gain attention and benefits. Not only is this behavior unethical, but it can have a negative impact on the audience, causing them to lose their attention and empathy for those who really need help.
On the other hand, this kind of miserable live broadcast may also involve illegal issues. Some streamers may use false statements or exaggerations to catch the viewer's eye. This kind of behavior not only deceives the audience's feelings, but may also violate relevant laws and regulations.
The interviewed experts pointed out that the main reason for the repeated ban on "miserable" live broadcasts is the mentality of consumers sympathizing with the weak and the low cost of violating the law. Therefore, in order to solve this problem, we need to improve the rules of live broadcast behavior, build an anchor access mechanism, and make full use of information technology and manual monitoring to increase platform supervision.
First of all, live broadcast platforms should establish a stricter access mechanism to ensure that only anchors with professional quality and moral character can enter the live broadcast room. At the same time, the platform should also strengthen the supervision of the behavior of anchors, and punish violations of regulations in a timely manner.
Secondly, the society should also strengthen the supervision of the live broadcast industry. **Relevant laws and regulations can be introduced to clarify the norms and standards of the live broadcast industry, and severely crack down on violations of laws and regulations. At the same time, the society should also strengthen the supervision and evaluation of the live broadcast industry, and promote the healthy and orderly development of the industry.
Finally, as viewers, we also need to be vigilant and rational. Don't easily believe the anchor's crying and tears, and don't be swayed by emotions and blindly support a certain anchor. We should learn to distinguish between the real and the fake, and pay attention to the people and institutions that really need help.
In short, although the "miserable" live broadcast can gain attention and benefits for a short time, it is not conducive to the healthy development of the industry and the shaping of social values in the long run. We should work together to promote the healthy and orderly development of the live broadcast industry by improving rules, strengthening supervision, and improving the quality of viewers. (Text by Zhao Yaxuan, Director of the Editorial Department of the Beijing-Tianjin-Hebei Financial Center).